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Topic: Gatorade

Top 10 Commercials of the Week: Aug. 10-17 These spots charmed, thrilled and made you think

This week, sports tickets grew on trees, Olympian Usain Bolt stormed the streets, and Google found a detour around a traffic jam on the Internet super-highway.  Many of the hundreds of…

August 17, 2012, 12:50 PM EDT

Ad of the Day: Gatorade Usain Bolt is the Grim Reaper in a spot celebrating his killer instinct in London

And you thought he only ate McNuggets. After his epic performance at the London Olympics, Usain Bolt gets an epic commercial to match—this Gatorade spot from TBWA\Chiat\Day, in which the Jamaican…

August 16, 2012, 12:19 PM EDT

Ad of the Day: Gatorade Forty years after Title IX, the sports drink urges teen girls to keep playing

Forty years ago, the anti-discrimination amendment known as Title IX changed the way that girls participate in high school and college athletics. Since then, the number of girls who play…

June 28, 2012, 3:03 PM EDT

Public Health Groups Target Michael Jordan Gatorade Ad Ad features athlete during 'flu game'

A Gatorade ad showing Michael Jordan sipping the sports drink as he fights the flu and a 103-degree fever during the 1997 NBA Finals is taking Gatorade's health claims too…

May 8, 2012, 12:58 PM EDT

Ad of the Day: Gatorade Sports drink's G Series gets inside you

PepsiCo's Gatorade continues to remake itself as a series, rather than just a drink. In case consumers had missed the message, this new 60-second anthem ad from TBWA\Chiat\Day, called "The…

May 2, 2011, 4:15 PM EDT

New Gatorade jingle not as old as you think

Gatorade has created one of the rarest things in the advertising world: a jingle so good, no one realizes it's a jingle. The sports drink's new G Series ads…

May 3, 2010, 10:00 AM EDT

Tiger Woods learns to focus in Gatorade ad

Here's the first ad in the new "Woods of Wisdom" campaign for Gatorade Tiger from TBWA\Chiat\Day, Los Angeles. The animated spot promotes the reformulated Gatorade Tiger Focus drink (which…

April 9, 2009, 3:03 PM EDT

What's the shelf life of these golden oldies?

Reruns. They're not particularly appealing when it comes to sitcoms, and they raise eyebrows when they're commercials. I saw two resurrected spots recently that, while good, made me wonder…

November 25, 2008, 9:40 AM EST

Gatorade takes a leap with 'ball girl' video

Another day, another viral campaign where you have to squint to find the culprit. This time it's Gatorade, whose “Amazing ball girl catch” has gotten a few hundred thousand views…

June 25, 2008, 12:33 PM EDT