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Topic: Gatorade

Let It Bleed: UFC Is Big Business for Fox Network sells out sixth MMA card, doubles up on clients

The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…

January 25, 2013, 2:37 PM EST

iPhone Ads Beating Samsung Galaxy III Spots Ace Metrix 'Watch List' report favors Apple

All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List released today. Apple’s iPhone…

November 14, 2012, 11:38 AM EST

Fast Chat: PepsiCo's Josh Karpf Digital lead riffs on tech startups in Brazil

Earlier this fall, PepsiCo unveiled a 12-week tech startups incubator program in red-hot Brazil, building on similar efforts by the beverage/snacks giant in Europe last year and the U.S. in…

October 30, 2012, 4:36 PM EDT

Top 10 Commercials of the Week: Aug. 10-17 These spots charmed, thrilled and made you think

This week, sports tickets grew on trees, Olympian Usain Bolt stormed the streets, and Google found a detour around a traffic jam on the Internet super-highway.  Many of the hundreds of…

August 17, 2012, 12:50 PM EDT

Ad of the Day: Gatorade Usain Bolt is the Grim Reaper in a spot celebrating his killer instinct in London

And you thought he only ate McNuggets. After his epic performance at the London Olympics, Usain Bolt gets an epic commercial to match—this Gatorade spot from TBWA\Chiat\Day, in which the Jamaican…

August 16, 2012, 12:19 PM EDT

Ad of the Day: Gatorade Forty years after Title IX, the sports drink urges teen girls to keep playing

Forty years ago, the anti-discrimination amendment known as Title IX changed the way that girls participate in high school and college athletics. Since then, the number of girls who play…

June 28, 2012, 3:03 PM EDT

Public Health Groups Target Michael Jordan Gatorade Ad Ad features athlete during 'flu game'

A Gatorade ad showing Michael Jordan sipping the sports drink as he fights the flu and a 103-degree fever during the 1997 NBA Finals is taking Gatorade's health claims too…

May 8, 2012, 12:58 PM EDT

Ad of the Day: Gatorade Sports drink's G Series gets inside you

PepsiCo's Gatorade continues to remake itself as a series, rather than just a drink. In case consumers had missed the message, this new 60-second anthem ad from TBWA\Chiat\Day, called "The…

May 2, 2011, 4:15 PM EDT

New Gatorade jingle not as old as you think

Gatorade has created one of the rarest things in the advertising world: a jingle so good, no one realizes it's a jingle. The sports drink's new G Series ads…

May 3, 2010, 10:00 AM EDT

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