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Topic: Gatorade

Ad of the Day: Gatorade Big dreams bring bad dreams for Kevin Durant and Dwyane Wade

OK, so does everyone watch Game of Thrones? You all do, right? You know how Ned has those horrible nightmares about things that actually happen in the first season? This…

March 28, 2013, 9:32 AM EDT

Gatorade Looks Back at Its Impressive History Once Again in New Ad Brand goes back to the well, and it works

If Gatorade's latest commercial from TBWA\Chiat\Day seems vaguely familiar, that's because it treads some of the same ground as Element 79's mid-'00s work for the brand, recounting the drink's 1965…

March 13, 2013, 9:23 AM EDT

Let It Bleed: UFC Is Big Business for Fox Network sells out sixth MMA card, doubles up on clients

The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…

January 25, 2013, 2:37 PM EST

iPhone Ads Beating Samsung Galaxy III Spots Ace Metrix 'Watch List' report favors Apple

All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List released today. Apple’s iPhone…

November 14, 2012, 11:38 AM EST

Fast Chat: PepsiCo's Josh Karpf Digital lead riffs on tech startups in Brazil

Earlier this fall, PepsiCo unveiled a 12-week tech startups incubator program in red-hot Brazil, building on similar efforts by the beverage/snacks giant in Europe last year and the U.S. in…

October 30, 2012, 4:36 PM EDT

Top 10 Commercials of the Week: Aug. 10-17 These spots charmed, thrilled and made you think

This week, sports tickets grew on trees, Olympian Usain Bolt stormed the streets, and Google found a detour around a traffic jam on the Internet super-highway.  Many of the hundreds of…

August 17, 2012, 12:50 PM EDT

Ad of the Day: Gatorade Usain Bolt is the Grim Reaper in a spot celebrating his killer instinct in London

And you thought he only ate McNuggets. After his epic performance at the London Olympics, Usain Bolt gets an epic commercial to match—this Gatorade spot from TBWA\Chiat\Day, in which the Jamaican…

August 16, 2012, 12:19 PM EDT

Ad of the Day: Gatorade Forty years after Title IX, the sports drink urges teen girls to keep playing

Forty years ago, the anti-discrimination amendment known as Title IX changed the way that girls participate in high school and college athletics. Since then, the number of girls who play…

June 28, 2012, 3:03 PM EDT

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