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Topic: Gatorade

Twitter Scrambles for an Ad Fix as Nielsen's Promoted Tweets Show Up in Porn Feeds

TV company pulled its campaign

Twitter has a porn problem, and it caused one brand to temporarily halt a campaign today. Nielsen, the television and digital data company, pulled the plug on its Promoted Tweets…

Ad of the Day: Jordan Himself Finally Appears in Gatorade's 'Be Like Mike' Revival

Along with a slew of stars from Serena Williams to Cam Newton

Gatorade has saved the best for last in its nostalgic, eight-week-long "Be Like Mike" campaign revival. In a 60-second video that went live this morning, we finally see present-day Michael Jordan…

Ad of the Day: NHL Pros Surprise Sled Hockey Players for Gatorade

It's back to school for the stars

For anyone who thinks playing ice hockey strapped into a sled is easier than playing it standing up, Gatorade would like to set the record straight. Last August, the sports brand…

Ad of the Day: Gatorade Celebrates 50 Years in Style With 50 Iconic Sports Moments

Each number is a legend

To celebrate its 50th anniversary in 2015, Gatorade put together quite the impressive highlight reel, featuring 50 memorable sports moments from the past half-century—all in 60 seconds. The spot, from TBWA\Chiat\Day,…

10 Big-Spending Advertisers That Prove Tumblr Could Make $100M in 2015

A marketing guide with BMW, Gatorade, Aeropostale

On Tuesday, Yahoo chief Marissa Mayer told investors that Tumblr would likely make more than $100 million in 2015. In our series this week, we learned that the social platform's…

The 5 Best Tweets About Jeter's Gatorade Commercial, From Red Sox Fans

Sports drink smooths over longtime rivalry

Not even die-hard Boston Red Sox fans can stop watching Gatorade’s buzzy commercial with the New York Yankee’s Derek Jeter today. The 90-second spot, which launched today and has been viewed more…

Ad of the Day: Gatorade's Epic Farewell to Derek Jeter Will Be Tough to Beat

Surprising fans in the Bronx

Gatorade hits it out of the park with this epic 90-second salute to New York Yankees superstar Derek Jeter, breaking today. If the retiring Jeter is looking for a new career,…

NFL Brand Partners Kick Off PR Initiatives

Emphasis on content, social media, events

As coaches and players ramp up to compete in the 2014 football season, brands are doing the same. Advertising partners of the National Football League are busy finalizing their PR…

Ad of the Day: Peyton Manning and Cam Newton Prank Store Customers for Gatorade

Rob Belushi co-stars in 'Sweat it to get it'

Gatorade must think its customer base is too big, as the brand's new ad campaign from TBWA\Chiat\Day shows people in a convenience store being denied the sports beverage unless they're…

FC Barcelona CEO Antoni Rossich on the Club's Rich Brand Matchups

Innovative campaigns that connect globally

What factors should companies consider when doing global sports marketing deals? They have to understand what they expect from an association with a football club. How can the partnership help…

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