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Topic: Gatorade

Google Wants to Prove Its Video Ads Drive Offline Sales for Brands

Gatorade, Mars are first to see new stats

Three years after running studies to show marketers how their YouTube campaigns lift brand awareness and purchase intent, Google is starting to track sales stats to see if online video…

These 4 Projects Are Helping Gatorade Bolster Its Brand With Technology

From data-based workouts to personalized tweets

Similar to other athletic-focused brands like Under Armour and Nike that are getting into sports technology, Gatorade wants to be known for more than making sports drinks, and it's showing off…

Check Out Gatorade's Super Bowl Snapchat Ad With Serena Williams

Tennis star gets 'dunked' in sponsored lens

  The Gatorade dunk—or "shower" or "bath," depending on the TV announcer—is a Super Bowl tradition. And the sports drink is playing that up for its Big Game ad campaign on…

Gatorade's CMO Wins Adweek's Top Honor as 2015 Grand Brand Genius

Morgan Flatley led 50th anniversary campaign

Morgan Flatley, the CMO who guides Gatorade's consistently high-profile advertising efforts, ended last night with two trophies—a Brand Genius award and Adweek's highest honor, Grand Brand Genius for 2015. Adweek editorial…

Our Brand Genius Honorees Are Building Engagement With Marketing That Defies Avoidance

Charting a new course

These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive…

Building on a 50-Year Legacy, Gatorade's CMO Is Ready to Fuel the Future

Adweek’s 2015 Brand Genius winner for beverages

For Gatorade CMO Morgan Flatley, celebrating the brand's 50th anniversary meant doubling down on the thirst quencher's heritage in a huge way. Starting on Christmas Day 2014, Gatorade unveiled a…

Brand Genius 2015: Meet the Year's Top Crop of Marketing Masterminds

Plus, brand visionary Arianna Huffington

According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a…

Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals

Women are no longer sitting on the sidelines

In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of…

Ad of the Day: A Young Serena Williams Sees the Future in This Excellent Gatorade Spot

Legend in the making

A new commercial from TBWA\Chiat\Day for Gatorade features tennis star Serena Williams as a young girl, when a reporter asked her what player she'd most like to emulate as an…

TBWA\Chiat\Day Takes Home a Grand Clio Sports Award for Gatorade's Jeter Send-Off

Also, ESPN's Stuart Scott memorialized for lifetime achievement

TBWA\Chiat\Day's "Made in NY" spot for Gatorade starring Derek Jeter won the Grand Clio Sports award for film at the Clio Sports ceremony in New York last night. It was…

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