Topic: Gatorade
There’s an uncommonly large crowd on hand for this taping of SportsCenter, as some 2,000 observers are huddled around as anchor Hannah Storm winds down the 9:30 a.m. segment. Throwing…
OK, so does everyone watch Game of Thrones? You all do, right? You know how Ned has those horrible nightmares about things that actually happen in the first season? This…
The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…
All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List released today. Apple’s iPhone…
Earlier this fall, PepsiCo unveiled a 12-week tech startups incubator program in red-hot Brazil, building on similar efforts by the beverage/snacks giant in Europe last year and the U.S. in…
This week, sports tickets grew on trees, Olympian Usain Bolt stormed the streets, and Google found a detour around a traffic jam on the Internet super-highway. Many of the hundreds of…
And you thought he only ate McNuggets. After his epic performance at the London Olympics, Usain Bolt gets an epic commercial to match—this Gatorade spot from TBWA\Chiat\Day, in which the Jamaican…
Forty years ago, the anti-discrimination amendment known as Title IX changed the way that girls participate in high school and college athletics. Since then, the number of girls who play…
A Gatorade ad showing Michael Jordan sipping the sports drink as he fights the flu and a 103-degree fever during the 1997 NBA Finals is taking Gatorade's health claims too…
PepsiCo's Gatorade continues to remake itself as a series, rather than just a drink. In case consumers had missed the message, this new 60-second anthem ad from TBWA\Chiat\Day, called "The…
