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Topic: Gatorade

Gatorade's CMO Wins Adweek's Top Honor as 2015 Grand Brand Genius

Morgan Flatley led 50th anniversary campaign

Morgan Flatley, the CMO who guides Gatorade's consistently high-profile advertising efforts, ended last night with two trophies—a Brand Genius award and Adweek's highest honor, Grand Brand Genius for 2015. Adweek editorial…

Our Brand Genius Honorees Are Building Engagement With Marketing That Defies Avoidance

Charting a new course

These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive…

Building on a 50-Year Legacy, Gatorade's CMO Is Ready to Fuel the Future

Adweek’s 2015 Brand Genius winner for beverages

For Gatorade CMO Morgan Flatley, celebrating the brand's 50th anniversary meant doubling down on the thirst quencher's heritage in a huge way. Starting on Christmas Day 2014, Gatorade unveiled a…

Brand Genius 2015: Meet the Year's Top Crop of Marketing Masterminds

Plus, brand visionary Arianna Huffington

According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a…

Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals

Women are no longer sitting on the sidelines

In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of…

Ad of the Day: A Young Serena Williams Sees the Future in This Excellent Gatorade Spot

Legend in the making

A new commercial from TBWA\Chiat\Day for Gatorade features tennis star Serena Williams as a young girl, when a reporter asked her what player she'd most like to emulate as an…

TBWA\Chiat\Day Takes Home a Grand Clio Sports Award for Gatorade's Jeter Send-Off

Also, ESPN's Stuart Scott memorialized for lifetime achievement

TBWA\Chiat\Day's "Made in NY" spot for Gatorade starring Derek Jeter won the Grand Clio Sports award for film at the Clio Sports ceremony in New York last night. It was…

Adweek and Clio Sports Celebrate the Craft of Sports Marketing

It has the power to enthrall—and engage—consumers like nothing else

We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those…

How Gatorade, a College Coach's Concoction, Created a $12.5 Billion Industry

The original thirst quencher

Michael Jordan made Gatorade famous the night he nearly killed himself. It was Game 5 of the NBA finals in 1997, the series tied at 2-2. The Chicago Bulls' legendary…

These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold…

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