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Topic: Gartner

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Is BuzzFeed Worth $1 Billion? Three analysts tackle the question

Murmurs were heard across Web when the rumor came out that Disney attempted to buy BuzzFeed earlier this year, but then backed away after the viral purveyor asked for about…

May 1, 2014, 9:54 AM EDT

Facebook Video Ads Could Bite Into Twitter's Social TV Dominance Tube marketers may prefer auto-play's buzz to static units

Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail. But one of the…

December 17, 2013, 4:44 PM EST

Forrester Analyst Calls Angela Ahrendts' Move to Apple 'Baffling' Pundits react to the Burberry surprise

Apple made waves this morning by poaching Burberry CEO Angela Ahrendts, tapping the 53-year-old for a newly created role of senior vice president of retail and online stores. Essentially, the…

October 15, 2013, 12:47 PM EDT

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