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Topic: Gap

Ad of the Day: David Fincher Brings Darkness and Mystery to Gap's Fall Campaign W+K's four black-and-white spots

For years, Gap's ads—and its clothes—were all about bubbly, drenching color. But this fall, it's time for a new look in both, as the brand has brought in David Fincher…

August 28, 2014, 11:40 AM EDT

Gap Runs First Social Campaign for Kids’ Accounts UGC drives model search for 2015 campaign

It’s back-to-school time, which means moms are already gearing up to take those first-day-of school pictures (which are equally loved and dreaded by social media users nowadays). Gap Kids is…

August 22, 2014, 4:04 PM EDT

Bono's Urgent Call for Brand Partnerships Energizes Cannes to Combat AIDS (Red) needs big marketing ideas more than ever, singer says

CANNES, France—A packed crowd of the world's top marketers thought they were turning out today to see Bono. What they didn't realize was that he was actually there to see…

June 21, 2014, 11:45 AM EDT

Wren's 'First Kiss' Is Among the Honorees at Clio Image Awards New awards show recognizes the best in fashion, beauty and retail

The "First Kiss" short film for Wren was among the grand winners at a new Clio award show this week. The Clio Image Awards—an extension of the core Clio Awards franchise—recognizes…

May 9, 2014, 4:15 PM EDT

Merkle Acquires Digital Player New Control Deal expands Merkle's footprint to Chicago

Customer relationship marketing specialist Merkle has acquired New Control, a digital and direct marketing shop whose clients include Chase, PNC Bank, Visa, Gap and Sony. The terms of the deal--which was…

April 2, 2014, 6:59 PM EDT

Gap Taps Wieden + Kennedy as Lead Creative Agency Agency's first work is expected in September

Wieden + Kennedy's first campaign for Gap is set to launch in September, following the retailer's hiring of the agency this week. The shop will handle global creative responsibilities—a role previously…

March 20, 2014, 3:56 PM EDT

Millennials With Kids Are Not as Coddled and Image Conscious as You Think Brand names are less important

America’s closely watched millennials are now old enough to have kids of their own. Among those 25-34, there are 10.8 million households with children, according to a new report by…

October 23, 2013, 6:58 AM EDT

Ad of the Day: Alexa Ray Joel, Dhani Harrison Play Their Fathers' Songs for Gap Are they being themselves?

Talk about "pop" music. I'm both attracted to and repelled by this "Back to Blue" campaign for Gap—by ad agency Peterson Milla Hooks—featuring Alexa Ray Joel, daughter of Billy, and Dhani…

September 19, 2013, 10:19 AM EDT

Gap and Other Brands Are Already Using Facebook GIFs Code-breaker Giphy is hearing from publishers, too

Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one…

August 29, 2013, 2:08 PM EDT

Old Navy Splits With Crispin Porter + Bogusky Ends five-year relationship

Old Navy has parted ways with Crispin Porter + Bogusky, five years after first hiring the agency as its lead creative shop. The marketer, owned by Gap, has no immediate plans…

July 16, 2013, 7:33 PM EDT

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