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Topic: Gap

Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly?

Redefining the whole concept

See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can see, chooses a more unlikely word:…

Gap Moves Quickly After One of Its Ads With a Sikh Model Is Vandalized

Impressive social response

Gap earns some serious points for its quick, classy response after Arsalan Iftikhar, senior editor at The Islamic Monthly and founder of TheMuslimGuy.com, alerted the retailer that vandals had defaced…

Michael J. Fox and Tracy Pollan Lead Gap's Love-Themed Holiday Ads

All colors of affection

Michael J. Fox and Tracy Pollan represent "true love" in a holiday print ad for Gap, part of the retailer's "Love Comes in Every Shade" campaign via Peterson Milla Hooks…

American Apparel, Gap Blasted for Hurricane Sandy Ad Fails

Stormy sales pitches get chilly reception

Clothing brands appear to have committed the biggest brand fails of Hurricane Sandy, with both American Apparel and Gap forgetting that death and loss make a poor springboard for promotional…

Mind the Gap! First Advertiser Jumps Aboard the MetroCard

Card gets you 20 percent off at Gap in NYC

New York's Metropolitan Transportation Authority has begun rolling out ads on the front of its MetroCards. First stop: the Gap, which exhorts riders to "Be bright NYC," with the word…

Gap Kids Wants Candy, but What It Needs Is Warmer Clothes

Peppy spot, but what's up with this winter outfit?

Unless your mind's in the gutter, adorable wide-eyed little girls singing "I Want Candy" is completely innocent. And a pair of tiny black sequined booty shorts is a kicky wardrobe…

Gap ditches new logo, returns to its old one

Having stirred up a giant shitstorm over the past week with a much-hated new logo, Gap is right back where it started—announcing Monday night that it's ditching the new mark…

Gap's new logo: a social-media experiment?

As we mentioned yesterday, Gap unveiled a new logo this week—and it was met with nearly universal disdain. But maybe it's intentionally shitty? On its Facebook page, Gap now…

People not falling in love with new Gap logo

Gap introduced a new logo yesterday, ditching its well-known white text on a blue square for simple black Helvetica text and a smaller blue square that intersects with the…

Drive someone nuts with Gap holiday cheer

The holiday season keeps moving up. We're already seeing the rollout of holiday "viral" campaigns. Gap is out with an early contender for most annoying with "Cheer Factory,"…

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