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Topic: Gap

Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly? Redefining the whole concept

See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can see, chooses a more unlikely word:…

August 25, 2014, 12:38 PM EDT

Gap Moves Quickly After One of Its Ads With a Sikh Model Is Vandalized Impressive social response

Gap earns some serious points for its quick, classy response after Arsalan Iftikhar, senior editor at The Islamic Monthly and founder of, alerted the retailer that vandals had defaced…

November 27, 2013, 9:52 AM EST

Michael J. Fox and Tracy Pollan Lead Gap's Love-Themed Holiday Ads All colors of affection

Michael J. Fox and Tracy Pollan represent "true love" in a holiday print ad for Gap, part of the retailer's "Love Comes in Every Shade" campaign via Peterson Milla Hooks…

November 16, 2012, 10:00 AM EST

American Apparel, Gap Blasted for Hurricane Sandy Ad Fails Stormy sales pitches get chilly reception

Clothing brands appear to have committed the biggest brand fails of Hurricane Sandy, with both American Apparel and Gap forgetting that death and loss make a poor springboard for promotional…

October 30, 2012, 1:54 PM EDT

Mind the Gap! First Advertiser Jumps Aboard the MetroCard Card gets you 20 percent off at Gap in NYC

New York's Metropolitan Transportation Authority has begun rolling out ads on the front of its MetroCards. First stop: the Gap, which exhorts riders to "Be bright NYC," with the word…

October 9, 2012, 7:13 AM EDT

Gap Kids Wants Candy, but What It Needs Is Warmer Clothes Peppy spot, but what's up with this winter outfit?

Unless your mind's in the gutter, adorable wide-eyed little girls singing "I Want Candy" is completely innocent. And a pair of tiny black sequined booty shorts is a kicky wardrobe…

November 16, 2011, 10:28 AM EST

Gap ditches new logo, returns to its old one

Having stirred up a giant shitstorm over the past week with a much-hated new logo, Gap is right back where it started—announcing Monday night that it's ditching the new mark…

October 11, 2010, 7:41 PM EDT

Gap's new logo: a social-media experiment?

As we mentioned yesterday, Gap unveiled a new logo this week—and it was met with nearly universal disdain. But maybe it's intentionally shitty? On its Facebook page, Gap now…

October 7, 2010, 9:01 AM EDT

People not falling in love with new Gap logo

Gap introduced a new logo yesterday, ditching its well-known white text on a blue square for simple black Helvetica text and a smaller blue square that intersects with the…

October 6, 2010, 2:22 PM EDT

Drive someone nuts with Gap holiday cheer

The holiday season keeps moving up. We're already seeing the rollout of holiday "viral" campaigns. Gap is out with an early contender for most annoying with "Cheer Factory,"…

November 12, 2009, 2:21 PM EST