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Topic: Gap

Gap Baffles NASA Fans by Featuring the Space Shuttle in an Ad About 1969

Brand says its ad is just being misunderstood

Gap's been running ads celebrating "iconic Americana moments" and playing up the chain's founding in 1969. But one of its retro choices left NASA fans flummoxed. A tweet from the recent…

Gap Has Apologized for This GapKids Ad, but Did It Need To?

Debate concerns the positioning of the black girl in the image

This GapKids ad, posted to Twitter on Saturday, ignited claims of passive racism from some viewers, who objected to what they characterized as a black girl being used as an…

Before Banana Republic Was Mainstream Fashion, It Was a Weirdly Wonderful Safari Brand

Revisiting the pith helmets, Jeeps and life-size giraffes

Mel Ziegler still recalls the day in the early 1980s when he and his wife, Patricia, opened the most unusual clothing store Beverly Hills, Calif., had ever seen.  With its jungle…

Why Fashionable Millennials Are Flocking to Online Brands for Wardrobe Basics

And what it could teach brands like Gap about tech and service

When it comes to basic clothing items—the T-shirts and trousers that are the foundation of all our wardrobes—millennials continue to shun brick-and-mortar chains like Gap and J.Crew while flocking to…

The Gap's Biggest Problem Is That It Lost Its Brand Identity

Once effortlessly cool, now everything—and nothing—to everyone

This week The Gap said it would close 175 of its stores in North America, or roughly a quarter of them, due to lackluster sales. The retailer also plans to cut…

Former Gap CMO on How His Fashion Marketing Experience Will Influence Spotify

Seth Farbman wants to make streaming app indispensable for music fans

Specs Who Seth Farbman Current gig CMO at Spotify and CLIO Image Awards juror Previous gig CMO at Gap Age 46 What transfers over from marketing a fashion brand to a music streaming company? Cultural…

Visa's Innovation Lab Lets Brands Play With Digital Payments

Returns to San Francisco roots with technology

By all accounts, payments are moving mobile and digital for retailers. But trying to explain what is largely an intangible (and sometimes hypothetical) industry to marketers is nearly impossible, which…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Ad of the Day: Sofia Coppola Directs 4 Oddly Charming Holiday Spots for Gap

Love, but not understanding

Gap's new tagline, introduced a few months back, is "Dress normal." But the retailer knows your family is anything but—particularly at the holidays. Having launched the new positioning with David Fincher…

Upworthy Claims It Can Deliver Its Positive Spin for Brands

Says ads improve perception up to 25%

At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has…

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