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Topic: Gap

Ad of the Day: David Fincher Brings Darkness and Mystery to Gap's Fall Campaign W+K's four black-and-white spots

For years, Gap's ads—and its clothes—were all about bubbly, drenching color. But this fall, it's time for a new look in both, as the brand has brought in David Fincher…

August 28, 2014, 11:40 AM EDT

Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly? Redefining the whole concept

See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can see, chooses a more unlikely word:…

August 25, 2014, 12:38 PM EDT

Gap Runs First Social Campaign for Kids’ Accounts UGC drives model search for 2015 campaign

It’s back-to-school time, which means moms are already gearing up to take those first-day-of school pictures (which are equally loved and dreaded by social media users nowadays). Gap Kids is…

August 22, 2014, 4:04 PM EDT

Bono's Urgent Call for Brand Partnerships Energizes Cannes to Combat AIDS (Red) needs big marketing ideas more than ever, singer says

CANNES, France—A packed crowd of the world's top marketers thought they were turning out today to see Bono. What they didn't realize was that he was actually there to see…

June 21, 2014, 11:45 AM EDT

Wren's 'First Kiss' Is Among the Honorees at Clio Image Awards New awards show recognizes the best in fashion, beauty and retail

The "First Kiss" short film for Wren was among the grand winners at a new Clio award show this week. The Clio Image Awards—an extension of the core Clio Awards franchise—recognizes…

May 9, 2014, 4:15 PM EDT

Merkle Acquires Digital Player New Control Deal expands Merkle's footprint to Chicago

Customer relationship marketing specialist Merkle has acquired New Control, a digital and direct marketing shop whose clients include Chase, PNC Bank, Visa, Gap and Sony. The terms of the deal--which was…

April 2, 2014, 6:59 PM EDT

Gap Taps Wieden + Kennedy as Lead Creative Agency Agency's first work is expected in September

Wieden + Kennedy's first campaign for Gap is set to launch in September, following the retailer's hiring of the agency this week. The shop will handle global creative responsibilities—a role previously…

March 20, 2014, 3:56 PM EDT

Gap Moves Quickly After One of Its Ads With a Sikh Model Is Vandalized Impressive social response

Gap earns some serious points for its quick, classy response after Arsalan Iftikhar, senior editor at The Islamic Monthly and founder of TheMuslimGuy.com, alerted the retailer that vandals had defaced…

November 27, 2013, 9:52 AM EST

10 Brands That Changed the World [Video] They don't just influence our spending habits, they tell us who we are

10 Brands That Changed the World [Video]

November 20, 2013, 9:59 AM EST

10 Brands That Changed the World They don’t merely influence our spending habits, they determine who we are

From fast food to fast fashion, a glass telephone to plastic money, some brands don't merely influence our spending habits—they determine who we are. All are household names, not just…

November 17, 2013, 9:53 PM EST

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