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Topic: Gap

Visa's Innovation Lab Lets Brands Play With Digital Payments Returns to San Francisco roots with technology

By all accounts, payments are moving mobile and digital for retailers. But trying to explain what is largely an intangible (and sometimes hypothetical) industry to marketers is nearly impossible, which…

November 21, 2014, 10:57 AM EST

Here Are Forbes' 50 Most Influential CMOs of 2014 Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

November 7, 2014, 8:00 AM EST

Ad of the Day: Sofia Coppola Directs 4 Oddly Charming Holiday Spots for Gap Love, but not understanding

Gap's new tagline, introduced a few months back, is "Dress normal." But the retailer knows your family is anything but—particularly at the holidays. Having launched the new positioning with David Fincher…

October 30, 2014, 5:59 AM EDT

Upworthy Claims It Can Deliver Its Positive Spin for Brands Says ads improve perception up to 25%

At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has…

October 13, 2014, 5:22 PM EDT

Ad of the Day: David Fincher Brings Darkness and Mystery to Gap's Fall Campaign W+K's four black-and-white spots

For years, Gap's ads—and its clothes—were all about bubbly, drenching color. But this fall, it's time for a new look in both, as the brand has brought in David Fincher…

August 28, 2014, 11:40 AM EDT

Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly? Redefining the whole concept

See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can see, chooses a more unlikely word:…

August 25, 2014, 12:38 PM EDT

Gap Runs First Social Campaign for Kids’ Accounts UGC drives model search for 2015 campaign

It’s back-to-school time, which means moms are already gearing up to take those first-day-of school pictures (which are equally loved and dreaded by social media users nowadays). Gap Kids is…

August 22, 2014, 4:04 PM EDT

Bono's Urgent Call for Brand Partnerships Energizes Cannes to Combat AIDS (Red) needs big marketing ideas more than ever, singer says

CANNES, France—A packed crowd of the world's top marketers thought they were turning out today to see Bono. What they didn't realize was that he was actually there to see…

June 21, 2014, 11:45 AM EDT

Wren's 'First Kiss' Is Among the Honorees at Clio Image Awards New awards show recognizes the best in fashion, beauty and retail

The "First Kiss" short film for Wren was among the grand winners at a new Clio award show this week. The Clio Image Awards—an extension of the core Clio Awards franchise—recognizes…

May 9, 2014, 4:15 PM EDT

Merkle Acquires Digital Player New Control Deal expands Merkle's footprint to Chicago

Customer relationship marketing specialist Merkle has acquired New Control, a digital and direct marketing shop whose clients include Chase, PNC Bank, Visa, Gap and Sony. The terms of the deal--which was…

April 2, 2014, 6:59 PM EDT

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