Topic: Gap
Specs Who (l. to r.) Partners Scott Cromer, Steve Luker, Mike McCommon What Full-service creative agency Where Portland, Ore. The founders of Mutt Industries came from a long line of well-known agencies like Wieden…
Unless your mind's in the gutter, adorable wide-eyed little girls singing "I Want Candy" is completely innocent. And a pair of tiny black sequined booty shorts is a kicky wardrobe…
Need a reason to watch the new fall series? For the next month, social networking site GetGlue is teaming up with Entertainment Weekly and the Gap to offer real-life rewards…
There was a moment after New York’s 2009 Fall Fashion Week when fashion bloggers had officially, as the press likes to call it, “arrived.” They had blogged their way to…
If you're just the average artsy young consumer, Gap really wants you to buy its jeans. The clothier is rolling out a major new advertising push that seeks to position Gap…
What makes a successful logo? A successful logo is one that endures. It’s got to eventually be honest to the product it describes. It’s got to be simple. It’s got to…
Having stirred up a giant shitstorm over the past week with a much-hated new logo, Gap is right back where it started—announcing Monday night that it's ditching the new mark…
As we mentioned yesterday, Gap unveiled a new logo this week—and it was met with nearly universal disdain. But maybe it's intentionally shitty? On its Facebook page, Gap now…
Gap introduced a new logo yesterday, ditching its well-known white text on a blue square for simple black Helvetica text and a smaller blue square that intersects with the…
The holiday season keeps moving up. We're already seeing the rollout of holiday "viral" campaigns. Gap is out with an early contender for most annoying with "Cheer Factory,"…
