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Gannett Ramps Up Its Viewability Data as New 'Gravity' Ad Units Soar 63% interaction rate for advertisers like Netflix and History

Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads…

September 11, 2014, 8:41 AM EDT

Gannett Agrees to $1.8 Billion Buyout for Cars.com Could be announced as soon as today

Gannett Co. has agreed to buy out the other companies who own a stake in Cars.com for $1.8 billion, "a person familiar with the matter" told Bloomberg News. Gannet Co. already…

August 5, 2014, 1:32 PM EDT

Horizon Media Can Now Buy Programmatic Ads Based on Engagement Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in…

June 12, 2014, 2:25 PM EDT

Mary Murcko Returns to Condé Nast as Publisher of Self Second of two big hires

Following yesterday's bombshell announcement that both the editor and publisher of Self were axed, Condé Nast this morning announced the hire of Mary Murcko, who returns to Self from the…

April 4, 2014, 10:41 AM EDT

Media General to Buy LIN Media for $1.6 Billion Deal creates the second-largest pure-play TV group

Consolidation in the TV business continues unabated, as Media General on Friday announced it has agreed to acquire LIN Media for $1.6 billion. Pending regulatory approval, the combined group will include…

March 21, 2014, 9:35 AM EDT

USA Today Expands Super Bowl Ad Meter To show how ads resonate by audience type

USA Today is expanding its Super Bowl Ad Meter program this year, adding a layer of analysis to show how well the high-stakes ads performed by audience segment. Last year, the…

January 22, 2014, 10:35 AM EST

FCC Approves Gannett and Tribune Acquisitions Gannett set to become 4th largest owner of network affiliates

The Federal Communications Commission has approved two of the year's biggest TV station deals involving the sale of nearly 40 stations: Gannett's $1.5 billion purchase of Belo and Tribune's $2.73…

December 20, 2013, 3:52 PM EST

Gannett Is Set to Become the 4th Largest Owner of Broadcast TV Affiliates Department of Justice puts minimal restrictions on the purchase of Belo

No doubt some in Washington will think the Dept. of Justice let Gannett off easy. In order to close its purchase of Belo, the DOJ Monday required Gannett to divest…

December 16, 2013, 2:51 PM EST

Topsy's Social Data Now Includes the Very First Tweets Will brands find seven-year-old Twitter stats useful?

Social analytics firm Topsy has added the entire history of public Twitter messages to its real-time data platform, including stats dating back to the first-ever tweet more than seven years…

September 4, 2013, 12:01 AM EDT

DOJ Asks for More Information About Gannett's Purchase of Belo Companies still expect to close deal by end of year

The Department of Justice asked Gannett and Belo for more information about Gannett's $1.5 billion purchase of Belo, the companies said Friday. Announced in June, the merger would double Gannett's TV…

August 23, 2013, 11:28 AM EDT

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