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Topic: Gannett

USA Today Shutters Weekend Magazine

USA Weekend was the country's second-largest news mag

USA Today is shutting down its weekend magazine at the end of this month, the newspaper’s president and publisher Larry Kramer said in a memo to staffers today. "After careful consideration,…

Gannett Ramps Up Its Viewability Data as New 'Gravity' Ad Units Soar

63% interaction rate for advertisers like Netflix and History

Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads…

Gannett Agrees to $1.8 Billion Buyout for Cars.com

Could be announced as soon as today

Gannett Co. has agreed to buy out the other companies who own a stake in Cars.com for $1.8 billion, "a person familiar with the matter" told Bloomberg News. Gannet Co. already…

Horizon Media Can Now Buy Programmatic Ads Based on Engagement

Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in…

Mary Murcko Returns to Condé Nast as Publisher of Self

Second of two big hires

Following yesterday's bombshell announcement that both the editor and publisher of Self were axed, Condé Nast this morning announced the hire of Mary Murcko, who returns to Self from the…

Media General to Buy LIN Media for $1.6 Billion

Deal creates the second-largest pure-play TV group

Consolidation in the TV business continues unabated, as Media General on Friday announced it has agreed to acquire LIN Media for $1.6 billion. Pending regulatory approval, the combined group will include…

USA Today Expands Super Bowl Ad Meter

To show how ads resonate by audience type

USA Today is expanding its Super Bowl Ad Meter program this year, adding a layer of analysis to show how well the high-stakes ads performed by audience segment. Last year, the…

FCC Approves Gannett and Tribune Acquisitions

Gannett set to become 4th largest owner of network affiliates

The Federal Communications Commission has approved two of the year's biggest TV station deals involving the sale of nearly 40 stations: Gannett's $1.5 billion purchase of Belo and Tribune's $2.73…

Gannett Is Set to Become the 4th Largest Owner of Broadcast TV Affiliates

Department of Justice puts minimal restrictions on the purchase of Belo

No doubt some in Washington will think the Dept. of Justice let Gannett off easy. In order to close its purchase of Belo, the DOJ Monday required Gannett to divest…

Topsy's Social Data Now Includes the Very First Tweets

Will brands find seven-year-old Twitter stats useful?

Social analytics firm Topsy has added the entire history of public Twitter messages to its real-time data platform, including stats dating back to the first-ever tweet more than seven years…

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