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Topic: Gaming

Video Games: The New Porn? Live gaming webcasts draw huge numbers

Remember how you used to say it was just as much fun to watch your big brother play Nintendo as to play yourself? That’s now a very successful business model. According…

December 11, 2012, 6:17 AM EST

NBCU Nears a Deal With Hearst for an Esquire Channel, Replacing G4 Men still welcome

Well, that was fast—just as NBCU finished jettisoning G4's most valuable properties (when the company canceled Attack of the Show, you knew something was up), multiple sources said it would…

December 10, 2012, 11:13 AM EST

Top 10 Commercials of the Week: Nov. 9-16 Fenton's return in HD, Red Bull's giant Rube Goldberg machine, and Rhett & Link's dreamy masterpiece

This week, Apple showed us why bigger isn't always better, the Overly Attached Girlfriend made an overly creepy comeback, and Little Caesars discovered something quite unusual in the night sky. Many…

November 16, 2012, 10:41 AM EST

Alloy Digital Acquires The Escapist, Moves Deeper Into Gaming World Media company looks to extend its games reach on YouTube

Looking to add to its impressive online video presence, Alloy Digital, home of popular digital brands like SMOSH and Clevver TV, today acquired The Escapist, a lifestyle gaming site. Terms…

November 15, 2012, 1:04 PM EST

Top 10 Commercials of the Week: Oct. 26 - Nov. 2 FEMA's teachable moment, Call of Duty's all-star cast, and Megan Fox's scientific genius

This week, Hurricane Sandy and Halloween vied for our attention, brands got into heavy metal, and a famous former NYPD detective wants to make sure you know what you're dealing…

November 2, 2012, 7:09 AM EDT

American Express, Xbox Sync Up to Change Up Console Advertising Companies piloting offers program in Halo 4

Marketing on gaming consoles can be as hard as completing the “Mile High Club” campaign in Call of Duty: Modern Warfare. Brands can post billboards in racing games or create…

November 1, 2012, 6:01 PM EDT

Gaming Publisher Integrates Up and Down TV Dial Bethesda Softworks' 'Face Off' integration first of its kind for Syfy show

ZeniMax Media's software publisher Bethesda Softworks may not be a familiar name to the non-gamers among you, but if you've looked at a billboard or a subway poster in the…

September 25, 2012, 12:18 PM EDT

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