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Topic: Gaming

Syfy's Transmedia Gamble Defiance Gets Off on the Right Foot 200,000 pre-orders for game

Easily NBCUniversal’s biggest cable launch this year, the $100 million-plus science fiction series Defiance bowed last night to 2.73 million total viewers. That puts its far ahead of the season-to-date…

April 16, 2013, 4:01 PM EDT

Microsoft's XBox Music Service Goes Ad-Supported With TargetSpot Company will provide in-stream ads a la Spotify

Streaming audio service XBox Music—which is not, actually, just for XBox—will now have in-stream advertisements. TargetSpot, which provides targeted ads for both CBS Radio and ABC News Radio, will supply…

April 10, 2013, 2:15 PM EDT

Syfy Bets $105m on a TV Series and Video Game [Updated] Takes big swing on apocalyptic space Western

At the risk of stating the obvious, $105 million is a lot of money. That’s about what Comcast and NBCUniversal have shelled out on the new Syfy series and video…

March 4, 2013, 11:37 PM EST

For Mobile Marketing That Really Works, Just Look to Asia Korea and Japan are crushing it with innovative gaming and commerce executions, and a more receptive audience

Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years. Take automobiles. The Detroit versus Tokyo battle has resulted…

February 11, 2013, 12:02 AM EST

Top 10 Commercials of the Week: Jan. 4-11 Coke refreshes its polar bears, Target makes groceries fashionable, and Burberry finds its Romeo

This week, DirecTV posits that cable is worse than lots of other terrible things, Blake Griffin wants you to "Be amazing," and McDonald's chicken is literally out of this world. Many…

January 11, 2013, 9:09 AM EST

Majesco Skips Traditional Media Mix With NBA Baller Beats Grassroots push doesn’t move the needle on sales

As the Senate Commerce Committee begins to embark on a comprehensive examination of violent video games, one developer is offering a unique alternative to some of the more extreme forms…

December 20, 2012, 2:15 PM EST

Video Games: The New Porn? Live gaming webcasts draw huge numbers

Remember how you used to say it was just as much fun to watch your big brother play Nintendo as to play yourself? That’s now a very successful business model. According…

December 11, 2012, 6:17 AM EST

NBCU Nears a Deal With Hearst for an Esquire Channel, Replacing G4 Men still welcome

Well, that was fast—just as NBCU finished jettisoning G4's most valuable properties (when the company canceled Attack of the Show, you knew something was up), multiple sources said it would…

December 10, 2012, 11:13 AM EST

Top 10 Commercials of the Week: Nov. 9-16 Fenton's return in HD, Red Bull's giant Rube Goldberg machine, and Rhett & Link's dreamy masterpiece

This week, Apple showed us why bigger isn't always better, the Overly Attached Girlfriend made an overly creepy comeback, and Little Caesars discovered something quite unusual in the night sky. Many…

November 16, 2012, 10:41 AM EST

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