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Topic: Gaming

Kiip Rethinks Mobile Gaming Ads Startup announces Swarm program, launches with Disney

In April, startup Kiip announced a new advertising platform for mobile games, offering what it called "real-world rewards for virtual goods." Today CEO Brian Wong is announcing a new twist…

December 23, 2011, 9:19 AM EST

Zynga Prices IPO at $8.50 to $10 a Share Public debut could raise $925 million

Capping off a year of highly anticipated tech IPOs, social gaming company Zynga is expected to make its public debut next week, with a lower than expected valuation. According to documents…

December 5, 2011, 12:35 PM EST

Ad of the Day: Kinect Microsoft keeps it moving in 'The Kinect Effect'

It’s been a year since Microsoft launched Kinect for Xbox 360, a retail phenomenon that set a Guinness World Record for the fastest-selling consumer device ever. Eight million units flew…

November 3, 2011, 2:59 PM EDT

SEC Investigates Zynga's Financials in Last-Minute IPO Talks Requests more detailed player info

As it gears up for a November IPO, Zynga is holding its final round of talks with the Securities and Exchange Commission to address some last-minute issues. According to the…

November 1, 2011, 11:18 AM EDT

Zynga Considering November IPO The gaming company is waiting for Groupon to go public

After delaying its IPO two months ago, social game developer Zynga is finally planning to go public next month, according to The Wall Street Journal—just as soon as Groupon completes…

October 25, 2011, 10:14 AM EDT

Britain Bans Duke Nukem Ad From Prime-time TV ‘Sexually explicit’ spot can only be shown after 11 p.m.

The U.K.’s advertising regulator has banned an advert for computer game Duke Nukem Forever until after 11 p.m. The Advertising Standards Authority says it received 34 complaints for the ad, which…

October 19, 2011, 8:43 AM EDT

Ad of the Day: Xbox The console celebrates the one place where you can still drive like a complete lunatic

Attention, speed demons and road hogs. Don't let the environmentalists and pedestrians kill your high. So argues this reservedly dangerous "Endangered Species" spot from twofifteenmcann promoting the Xbox racing game Forza…

October 18, 2011, 1:14 PM EDT

Zynga Tweaks Accounting Method in New SEC Filing Revenue was boosted by $27.3 million

In preparation for its upcoming IPO, social gaming company Zynga submitted its third amended regulatory filing, revealing that it had “tweaked” an accounting method to boost revenue by $27.3 million. According…

September 26, 2011, 10:42 AM EDT

Zynga Could Delay IPO Until November Market conditions, SEC probing threaten public debut

More trouble for Zynga ahead of its upcoming IPO: Sources told the New York Post that the social-gaming developer, which had been planning to go public early next month, is…

August 29, 2011, 10:41 AM EDT

Zynga Sued for Patent Infringement Lawsuit threatens to shut down FarmVille and other Facebook games

Back in June, Zynga sued Brazilian gaming company Vostu for allegedly copying several of its games. But Zynga, it turns out, has been on the other side of that same…

August 18, 2011, 9:44 AM EDT

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