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Topic: Gaming

Google to Buy Live Gaming Service Twitch for $1 Billion

Signals new direction for YouTube

Google has closed a deal to purchase livestreaming gaming service Twitch for $1 billion, according to VentureBeat, which cites anonymous sources close to the matter. Neither Google nor Twitch have commented…

Cats Like Tablet Games, Too

Developers are making feline-specific gaming apps

It's common knowledge by now that the intuitive design of tablets has opened up gaming to everyone from infants to the elderly, but there's one group using tablet gaming apps…

Which Type of Wikia Superfan Are You?

Fan girl, Gen-Z or pop classic

What kind of Wikia fan are you? A massive, 100,000-person survey by the popular wiki farm and audience insights company VisualDNA has classified Wikia users according to nine groups, unearthing potentially…

How a Trivia Game Helped Brands Reach Mobile Users

Upstream uses texted responses for targeted marketing

How do you reach a consumer on the go? Mobile marketing technology and solutions provider Upstream got 33 million mobile users in Brazil—about one out of eight people in the…

Gamers Are Not Who You Think They Are, Study Finds

Twitch says their profile has changed in last decade

A new study commissioned by gaming-themed online video platform Twitch finds that today's gamers do not live in their parents' basements, and are, for all intents and purposes, just average…

GameSpot Ranks Interest in Upcoming Video Games

New list tells marketers, publishers what's hot

To give brands, consumers and publishers more insight into which video games are being geeked out over, top gaming information site GameSpot will rank interest in upcoming games in real…

Report: YouTube to Acquire Twitch for $1 Billion

Portal boasts 90-plus percent ad completion rate

Is YouTube making a play in the livestreamed video game world? It has offered to buy eSports streaming portal Twitch for more than $1 billion, according to a Variety report.…

Machinima Hires New CEO Chad Gutstein

Relax fanboys, the content you love is here to stay

Gaming entertainment portal Machinima has hired Chad E. Gutestein to head its online empire. Gutstein previously was the COO of cable network Ovation, a channel dedicated to the arts. Gutstein told…

Zuckerberg's Grip Already Causes Rift With Oculus Fans

Virtual reality backers dismayed by Facebook acquisition

Well, Facebook CEO Mark Zuckerberg is clearly excited about the virtual reality future, but not everyone is excited to have him in the close-knit Oculus VR community. Zuckerberg just announced that…

GSN Greenlights 4 New Series as Advertiser List Grows

Network hints at online originals at its Upfront

Game Show Network (GSN) is evidently crushing it with advertisers, so it has greenlit four new series for this year with the goal of further increasing female viewership. For instance, there's…

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