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Topic: Gaming

Sony Announces Streaming TV and Gaming Service PlayStation Now PlayStation is coming to your tablet

PlayStation caused a stir at CES this morning when Sony Computer Entertainment CEO Andrew House announced that the company would be launching not just a new service with DVR, on-demand…

January 7, 2014, 1:23 PM EST

This Is Advertising’s Next Great Leap Forward Right message, right person, right time

The next leap in advertising is literally the ability to leap across screens. Picture a brand’s multipart marketing story that begins on your tablet and ends on your smartphone. Sequential messaging…

December 9, 2013, 10:12 PM EST

PlayStation 4 Shoots for a Holiday Blowout to Meet Sales Targets Has an aggressive TV and digital campaign

Sony will need a killer holiday season to meet its ambitious target of selling 5 million of its newly released PlayStation 4 consoles by March. And though retail analysts predict…

December 2, 2013, 9:51 PM EST

Agencies Should Gamify Their Cultures and Operations Channeling the engagement economy

Back when the massive explosion in gaming first appeared on everyone’s radar in the mid-2000s, alarmed legislators, regulators and old fogies commissioned research to find out exactly what affect all…

November 25, 2013, 9:41 PM EST

Microsoft Punishes Xbox Gamers Over Dirty Words Bad language leads to temporary bans

Watch your language while gaming with Microsoft. Today, the company had to admit to punishing Xbox One owners who cursed in videos posted on the platform. The new Xbox One went…

November 25, 2013, 5:20 PM EST

App Lets Fans Play New Call of Duty Game With Their Sports Heroes New spot for a new kind of multiplayer experience

Most gamers would say nothing beats the multiplayer experience—especially for a first-person shooter saga like Call of Duty, which just released its tenth installment, Ghosts, to millions of devoted fans. Some…

November 25, 2013, 1:53 PM EST

PlayStation Will Remake 'Perfect Day' TV Spot With Footage From Gamers Sony brand wants players to submit their best moments

Sony's PlayStation 4 is reportedly off to a quick sales start less than a week on the market, and this week the gaming brand is debuting a cool user-generated interactive…

November 20, 2013, 10:38 AM EST

Sony and Facebook Are Making PlayStation More Social Hours after PS4's debut

Sony's PlayStation 4 became available at midnight. One thing PS4 shoppers will likely notice right away is that the tech giant has partnered with Facebook to allow gamers to log into…

November 15, 2013, 1:20 PM EST

Adweek's Top 5 Commercials of the Week: Nov. 1-8 Love, war, music and plenty of early holiday cheer—vote for the week's best spot

It's been a particularly strong week for commercials. But which one was the best? Below, we've got five great contenders. Was it the latest Call of Duty spot starring Megan Fox…

November 8, 2013, 7:18 AM EST

Twitch Will Distribute Machinima Content Starting Today Geek-culture content on a geek-culture platform

In many ways, it’s a perfect marriage of platform and content: Gaming and geek-culture digital network Machinima will add gaming culture hub Twitch to its list of distributors. The partnership…

November 4, 2013, 9:05 AM EST

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