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Topic: Gaming

How a Trivia Game Helped Brands Reach Mobile Users

Upstream uses texted responses for targeted marketing

How do you reach a consumer on the go? Mobile marketing technology and solutions provider Upstream got 33 million mobile users in Brazil—about one out of eight people in the…

Gamers Are Not Who You Think They Are, Study Finds

Twitch says their profile has changed in last decade

A new study commissioned by gaming-themed online video platform Twitch finds that today's gamers do not live in their parents' basements, and are, for all intents and purposes, just average…

GameSpot Ranks Interest in Upcoming Video Games

New list tells marketers, publishers what's hot

To give brands, consumers and publishers more insight into which video games are being geeked out over, top gaming information site GameSpot will rank interest in upcoming games in real…

Report: YouTube to Acquire Twitch for $1 Billion

Portal boasts 90-plus percent ad completion rate

Is YouTube making a play in the livestreamed video game world? It has offered to buy eSports streaming portal Twitch for more than $1 billion, according to a Variety report.…

Machinima Hires New CEO Chad Gutstein

Relax fanboys, the content you love is here to stay

Gaming entertainment portal Machinima has hired Chad E. Gutestein to head its online empire. Gutstein previously was the COO of cable network Ovation, a channel dedicated to the arts. Gutstein told…

Zuckerberg's Grip Already Causes Rift With Oculus Fans

Virtual reality backers dismayed by Facebook acquisition

Well, Facebook CEO Mark Zuckerberg is clearly excited about the virtual reality future, but not everyone is excited to have him in the close-knit Oculus VR community. Zuckerberg just announced that…

GSN Greenlights 4 New Series as Advertiser List Grows

Network hints at online originals at its Upfront

Game Show Network (GSN) is evidently crushing it with advertisers, so it has greenlit four new series for this year with the goal of further increasing female viewership. For instance, there's…

QuizUp Tops 1 Million Downloads on Android, Too

Fast start similar to Apple version

QuizUp has more than one million Android signups since being made available on the mobile operating system on March 6, according to the count on Google’s Play store. The trivia…

What Fast-Growing Trivia App Didn't Have an Android Version Until Today?

QuizUp looks for more users

QuizUp, the mobile trivia game, launched on Android today after becoming a fast hit on the iPhone last year. The Iceland-based Plain Vanilla Games also launched QuizUp on the iPad…

Sony Announces Streaming TV and Gaming Service PlayStation Now

PlayStation is coming to your tablet

PlayStation caused a stir at CES this morning when Sony Computer Entertainment CEO Andrew House announced that the company would be launching not just a new service with DVR, on-demand…

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