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Topic: Gaming

Why Vice Isn't Publishing Reviews on Its New Gaming Channel

Instead focuses on personal storytelling

It already counts 11 verticals covering everything from news and sports to women's issues, music, food and tech. Now, Vice is planning to expand its scope even further, pulling back…

Machinima Opens Up an Agency to Help Brands Dig Into the Esports Market

Includes data, content and media buying

Will esports today become as culturally important as rock 'n' roll was to the 1960s? Machinima thinks so, and it's launching a new in-house agency timed to the Digital Content…

As eSports Goes Mainstream, The CW Is the Latest TV Network to Get in the Game

It's no longer a niche product

Earlier this week, Adweek looked at how major TV networks like TBS and ESPN are riding the wave of eSports' growth into the mainstream. On Monday night, another big TV…

Twitter Looks to Harness Its Endless Gaming Tweets With a Dedicated Channel

Social net builds a focus on games

Twitter wants to collect the best tweets about games into a single place with a new channel devoted specifically to the subject.  A new handle, @TwitterGaming, will, in effect, organize "thousands…

Cindy Gallop Says Cancellation of SXSW Anti-Harassment Panels Shows Industry's Gender Imbalance

Festival reinstates one event after backlash

Speaking at the 3 Percent Conference in New York on Tuesday, Cindy Gallop—founder and CEO of IfWeRanTheWorld and former chief of BBH New York—called on ad agencies and brands to…

YouTube Makes Video Games Easier to Find for Consumers and Advertisers

Brands may be attracted to a dedicated property

YouTube is launching an ad-supported mobile app and website dedicated to video game players, as gaming increasingly becomes popular among consumers and lucrative to marketers. More than 25,000 games will have…

The Story Behind Kim Kardashian's Multi-Million Dollar Hit Mobile Game

Incorporates real life, from family members to travels

In 2013, Glu Mobile's CEO Niccolo de Masi wanted to rebrand one of his company's games, then called Stardom: Hollywood. He needed a major Hollywood name who could get people…

After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World by Storm

How she built a $74 million app addiction

Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment…

Boutique Game Studio uCool Looks to Capture New Players With This Super Bowl Spot

15-second ad features mobile hit Heroes Charge

A boutique player in gaming is looking to make a big splash with its first Super Bowl commercial, even if it is only 15 seconds long. The company, uCool, will show…

Will We Have to Say Goodbye to AOL's Joystiq?

Demand for video ads and niche content could lead to blog's closure, expert says

One of the largest video game industry publications online, Joystiq, may be closing its doors in the upcoming weeks, re/code reported. The digital publication said that parent company AOL will likely be…

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