Gaming | Adweek Gaming | Adweek
Advertisement

Topic: Gaming

Which Type of Wikia Superfan Are You? Fan girl, Gen-Z or pop classic

What kind of Wikia fan are you? A massive, 100,000-person survey by the popular wiki farm and audience insights company VisualDNA has classified Wikia users according to nine groups, unearthing potentially…

June 22, 2014, 6:49 PM EDT

How a Trivia Game Helped Brands Reach Mobile Users Upstream uses texted responses for targeted marketing

How do you reach a consumer on the go? Mobile marketing technology and solutions provider Upstream got 33 million mobile users in Brazil—about one out of eight people in the…

June 9, 2014, 2:39 PM EDT

Gamers Are Not Who You Think They Are, Study Finds Twitch says their profile has changed in last decade

A new study commissioned by gaming-themed online video platform Twitch finds that today's gamers do not live in their parents' basements, and are, for all intents and purposes, just average…

June 6, 2014, 5:36 PM EDT

GameSpot Ranks Interest in Upcoming Video Games New list tells marketers, publishers what's hot

To give brands, consumers and publishers more insight into which video games are being geeked out over, top gaming information site GameSpot will rank interest in upcoming games in real…

June 5, 2014, 10:02 AM EDT

Report: YouTube to Acquire Twitch for $1 Billion Portal boasts 90-plus percent ad completion rate

Is YouTube making a play in the livestreamed video game world? It has offered to buy eSports streaming portal Twitch for more than $1 billion, according to a Variety report.…

May 18, 2014, 10:26 PM EDT

Machinima Hires New CEO Chad Gutstein Relax fanboys, the content you love is here to stay

Gaming entertainment portal Machinima has hired Chad E. Gutestein to head its online empire. Gutstein previously was the COO of cable network Ovation, a channel dedicated to the arts. Gutstein told…

March 31, 2014, 4:41 PM EDT

Zuckerberg's Grip Already Causes Rift With Oculus Fans Virtual reality backers dismayed by Facebook acquisition

Well, Facebook CEO Mark Zuckerberg is clearly excited about the virtual reality future, but not everyone is excited to have him in the close-knit Oculus VR community. Zuckerberg just announced that…

March 25, 2014, 7:34 PM EDT

GSN Greenlights 4 New Series as Advertiser List Grows Network hints at online originals at its Upfront

Game Show Network (GSN) is evidently crushing it with advertisers, so it has greenlit four new series for this year with the goal of further increasing female viewership. For instance, there's…

March 18, 2014, 3:07 PM EDT

QuizUp Tops 1 Million Downloads on Android, Too Fast start similar to Apple version

QuizUp has more than one million Android signups since being made available on the mobile operating system on March 6, according to the count on Google’s Play store. The trivia…

March 17, 2014, 5:15 PM EDT

What Fast-Growing Trivia App Didn't Have an Android Version Until Today? QuizUp looks for more users

QuizUp, the mobile trivia game, launched on Android today after becoming a fast hit on the iPhone last year. The Iceland-based Plain Vanilla Games also launched QuizUp on the iPad…

March 6, 2014, 2:01 PM EST

Advertisement