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Topic: gamification

Advertisers Say Gaming App's 'Winning' Approach Is Creating More Sales Than Display Ads Freeway rewards engagement with free stuff

Anyone can serve an ad to a consumer, but how to get that consumer to click through—or even better, to actively engage with the brand—is one of the central struggles…

August 12, 2014, 1:24 PM EDT

How a Trivia Game Helped Brands Reach Mobile Users Upstream uses texted responses for targeted marketing

How do you reach a consumer on the go? Mobile marketing technology and solutions provider Upstream got 33 million mobile users in Brazil—about one out of eight people in the…

June 9, 2014, 2:39 PM EDT

Coke's Recyling-Themed Arcade Game Accepts Empty Bottles Instead of Money Grey makes it fun to be eco-friendly

Would more people recycle if the process were actually fun? Coca-Cola and agency Grey Dhaka tried to answer that question by placing six "Happiness Arcade" machines around Dhaka, Bangladesh. But these…

April 30, 2014, 10:38 PM EDT

Retailer's Holidays Focus Ain't Sexy, Just Real Kirkland's shows some brands still think email first

Sometimes it's refreshing to hear a brand admit that it has put together a fairly elaborate effort not to reel in more fish (i.e., customers) right then and there, but…

November 15, 2012, 6:08 PM EST

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