Advertisement

Topic: FXX

Despite Empire, Fox Finishes Upfront Sales With CPM Declines

Volume was flat for the restructured Fox Networks Group

Even having the biggest new hit in decades—all hail, Empire!—couldn't keep Fox from taking a hit as it closed this year's upfront sales.  Fox's CPMs were flat to as much as…

Cable Viewers Aren't Watching the Shows You Think They Are

MoffettNathanson analysts find ratings in odd places

Analysts at MoffettNathanson are bearish on cable TV in a variety of categories (though they contend Disney, Fox and Viacom are still strong). Overall, as the upfront market kicks into…

The Simpsons App Is Finally Using the Best Aspect Ratio Ever

Don't pretend you don't care

Good news, nerds—and we mean really serious, committed, supreme-o nerds: The Simpsons is now available in its original 4:3 aspect ratio on FXX's Simpsons World streaming app. Revered Simpsons showrunner…

How The Simpsons Saved FXX

The year-old network was on the skids until this summer's mega-marathon

When FX Networks CEO John Landgraf sealed the deal last November to secure exclusive cable, VOD and non-linear rights to The Simpsons for his fledgling cable network FXX, he was…

The 10 Strangest TV Promo Items We've Ever Received

Press kit swag from masks to flasks

Television series fight an uphill battle to get noticed. There's not just too much content on television for even the best team of TV writers to watch it all, there's…

Inside Homer Simpson's Gigantic Head at Comic-Con

FXX unveils convention's biggest activation

The inside of Homer Simpson’s head is filled with colorful drawings of the characters from the show named after his family, a giant video screen covering the top interior of…

Adweek's Top 5 Commercials of the Week: July 18-25

Brands salute sports, athletes, dads—and you. Vote for your favorite spot

This week, four of our five best ads pay tribute to a person or activity. Cheerios continues its trend of heartwarming family spots with a cheerful and exciting Canadian ad about…

Ad of the Day: The End Is Nigh in Brilliantly Bleak Ad for FXX's Simpsons Mega-Marathon

'We're all gonna die'

The world is really going to have a cow when FXX enacts its insane plan to air every Simpsons episode ever, back to back, beginning Aug. 21. In fact, there…

Woo Hoo! FXX Will Show All 25 Seasons of The Simpsons in One Gigantic Marathon

Summer event will be the longest in TV history

FXX is celebrating its acquisition of the exclusive cable rights to rebroadcast episodes of The Simpsons by airing a marathon of every episode of the show, as well as The…

FX Networks, MillerCoors in 3-Year Partnership Deal

Integrations galore for top beer brands

The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans, the comely commies will likely wash down the…

Advertisement