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Topic: FX

How FX Is Facing Down the Challenges of Promoting Season 2 of The Strain

Sets animated prequel, online course

Devising a marketing campaign for the return of 2014's top-rated freshman cable scripted series among adults 18-49 might seem easy—all those viewers will simply come back for more, right? But…

Despite Empire, Fox Finishes Upfront Sales With CPM Declines

Volume was flat for the restructured Fox Networks Group

Even having the biggest new hit in decades—all hail, Empire!—couldn't keep Fox from taking a hit as it closed this year's upfront sales.  Fox's CPMs were flat to as much as…

21st Century Fox Hopes to Complete its Massive Media Review By Year's End

Spends about $1 billion in media annually

The consultant behind 21st Century Fox's global media review is no stranger to such searches. In fact, MediaLink handled the 2011 review triggered by Comcast's acquisition of NBCUniversal. The latest search comes…

Multicultural Talent Is Surging on TV and Winning Mainstream Audiences

A long-awaited shift

Hardly anyone was more surprised than Dana Walden at the ratings surge Fox midseason entrant Empire enjoyed following its Jan. 7 debut. She expected a lift but not to the…

Check Out These Photos From the 2015 FX Upfront

Beer and bowling mix at star-studded event

Call it bowling for ad dollars. FX held its 2015 upfront event at Lucky Strike Lanes in New York Wednesday night. For the sixth year in a row the 21st Century…

The Not-So-Funny State of TV Comedy

These are grim times for the sitcom, but networks remain optimistic

Over the past dozen years of taping Two and a Half Men on Stage 26 on the Warner Bros. lot in Burbank, Calif., Jon Cryer had grown to dread the…

Movie Stars From Iconic Scenes Stare Right at You in FX's Intense, Eerie Promos

Neat trick by Imaginary Forces

How would you feel if, during high-tension moments in your favorite movies, the cameras cut to slow motion and the lead actors turned to stare right at you? Now you might…

FX Wants to Be the ‘Best’ Channel on TV, Not the Highest-Rated One

CEO stands behind lesser-viewed gems like Louie and The Americans

FX is now the No. 4 cable network when it comes to 18-49-year-olds, up from sixth place a year ago. While many networks in its position would be gunning for…

The Long, Strange, Impossible Journey That Brought Archer to Television

Creator Adam Reed's story is as odd and surprising as any given episode

Really, the best way to get a gig that eventually lands you in the driver's seat of the funniest show on TV is to walk into Turner headquarters in Atlanta…

Which Networks Made the Naughty and Nice Lists This Year?

You better watch Scorpion, you better not cry...

As Dec. 25 approaches, parents are warning children to make sure they end up on Santa's nice list, and stay far away from his naughty list. But what if the…

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