Topic: FX

5 Themes Millennials Should Keep in Mind as They Begin Their Careers

PopSugar founder drops some knowledge, and perspective

I've been doing a lot of reflecting over the past year. I wrote my first book, Power Your Happy: Work Hard, Play Nice, and Build Your Dream Life, which chronicles…

FX Will Show America's Uncomfortable Truths in Its People v. O.J. Followup About Hurricane Katrina

Network hasn't second-guessed its decision

The People v. O.J. Simpson: American Crime Story has been more successful than even FX could have imagined. The miniseries won nine Emmys in all Sunday night, including outstanding limited…

The People v. O.J. Simpson and Game of Thrones Dominate the 2016 Emmys

Broadcast TV left on the outside looking in, again

On the night before the 2016-17 TV season began, the television industry honored its very best shows and actors at the 68th Emmy Awards—and the broadcast networks once again found…

You’re the Worst Creator on Changing Networks and Why Comedy Is So Much Harder Than Drama

Season 3 debuts Wednesday on FXX

Changing networks can be a perilous proposition for shows, as Community discovered when its move to Yahoo Screen became the TV version of entering the witness protection program. But last…

FX Chief Says There Could Be 500 Scripted Series Airing By 2017

Calls the trend 'probably unsustainable'

One year after coining the phrase "peak TV" to describe the overwhelming amount of TV available on broadcast, cable and streaming platforms, FX Networks and FX Productions CEO John Landgraf…

Q&A: FX’s Marketing Chief on Creating Lasting, Award-Winning Campaigns

And why she’s so fearless

When you're a television marketing executive, is it possible to be too consumed with pop culture, media and entertainment? Don't ask Stephanie Gibbons, who set up TVs in nearly every…

FX CEO Says 'Human Curation' Is Still More Important Than Data

Targeting can only get advertisers so far

Just a month into upfront season, and the buzz around data has already become deafening. But at least one company, FX Networks, is making the case to advertisers that their…

How FX Competes for New Series Without a Netflix-Size Budget

Personal touch, marketing prowess give network an advantage

As streaming services like Netflix, Amazon and Hulu snap up original series away from linear networks and lure creators with big paydays and promises of creative autonomy, their competitors have…

After Spoofing SI’s Swimsuit Issue, FX’s Archer Wants You to Turn Off Your Cellphones in Theaters

Broad marketing campaign for Season 7

FX has been making a lot of noise with its marketing campaign for Archer's upcoming Season 7, which has already spoofed the Sports Illustrated Swimsuit Issue and re-created Magnum P.I.'s…

FX and Sports Illustrated Feature 'The Girls of Archer,' Swimsuit Issue-Style

Branded content debuts online today

If this year's Sports Illustrated swimsuit issue feels a little more animated than usual, it's likely because of the characters from FX's Archer. As part of the marketing campaign for…