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Topic: Furniture

Billy Corgan Picks Wrestling-Themed Furniture Spot for His Ad Debut

Smashing Pumpkins frontman appears for $50,000 charitable donation

Billy Corgan makes his advertising debut in this bizarre, low-budget and cobranded ad for Resistance Pro Wrestling and Chicago furniture retailer Walter E. Smithe. By way of explanation, the Smashing…

Ikea Wins Valentine's Day With Offer of Free Crib—Nine Months From Now

Make a baby today, save a bundle tomorrow

Ikea Australia has done the math (or has it?) and come up with an amusing Valentine's Day offer—a free crib for babies born nine months from today. You'll have to…

Ad of the Day: Ikea

A couple of hip hoarders find room to breathe in Mother's latest spot

Ikea is carving out a nice little niche allaying the neuroses of pack rats—also, normal people who just have too much crap cluttering up their lives. This new spot from the…

Ad of the Day: Ikea

A family plays musical beds in this cute, insomniacal spot from Sweden

Yes, all right, fine. This advertisement is adorable. Ikea has a pretty good idea what furniture is used for—namely, anything except its stated purpose. Also: finally, a housewares ad that won't…

New Ikea Commercial Is Full of Colorfully Colorful Colors

So long, drab white apartment

Is Ikea selling theatrical lighting fixtures now? They're easily the most prominent part of this new British ad from Mother London that shows off the Swedish furniture retailer's colorful (super,…

The Spot: Sitting Pretty

A British ad agency crafts an elegant and touching commercial … for furniture

IDEA: British furniture maker DFS has traditionally used its massive ad budget—some $130 million a year—mostly to annoy people. Its obnoxious, price-led, hard-sell messaging bludgeoned viewers into submission. "They had…

Ikea's 2013 Catalog Will Spring to Life Through New App

McCann crafts new experience for famed tome

Here's a cool teaser—Google-like in its folksy way of promoting a high-tech initiative—from McCann in New York promoting Ikea's upcoming print catalog and related iPhone/iPad app. (The narrator sounds like…

Ikea Now Brewing Its Own Beer

Furniture maker's march to world domination continues

Ikea is selling its own beer at its retail stores in Britain, because manufacturing furniture, gross meatballs and entire suburbs wasn't enough to satisfy its Norse megalomania. They call the…

Ad of the Day: Ikea

McCann imagines a world without textiles in a teaser for the forthcoming catalog

Maybe it took the right kind of client to get the juices flowing from the younger creative ranks at McCann in New York, whose output has been conspicuously low profile…

Ikea's Cardboard Outdoor Posters Fold Down Into Moving Boxes

Take one and start packing

Ikea and Leo Burnett in Toronto recently won a Gold Effie for this campaign featuring cardboard posters that folded out into moving boxes. Decorated with slogans like "Fill 'er up!"…

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