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Topic: Furniture

Ikea Now Brewing Its Own Beer Furniture maker's march to world domination continues

Ikea is selling its own beer at its retail stores in Britain, because manufacturing furniture, gross meatballs and entire suburbs wasn't enough to satisfy its Norse megalomania. They call the…

July 17, 2012, 2:51 PM EDT

Ad of the Day: Ikea McCann imagines a world without textiles in a teaser for the forthcoming catalog

Maybe it took the right kind of client to get the juices flowing from the younger creative ranks at McCann in New York, whose output has been conspicuously low profile…

July 13, 2012, 12:28 PM EDT

Ikea's Cardboard Outdoor Posters Fold Down Into Moving Boxes Take one and start packing

Ikea and Leo Burnett in Toronto recently won a Gold Effie for this campaign featuring cardboard posters that folded out into moving boxes. Decorated with slogans like "Fill 'er up!"…

June 14, 2012, 7:59 AM EDT

Ikea's Porta-Potty Is the Tardis of Toilets Step into 200 square feet of luxury

We've been writing a lot about Ikea lately—its full store inside a banner ad, its rent-paying catalog, its throwback-futuristic home-theater systems. Here's another great idea to add to the pile—the…

May 7, 2012, 9:36 AM EDT

Ikea Pays Rent on Portion of Your Home Its Catalog Occupies Monthly checks redeemable in store

Completing our Ikea trifecta (following the store inside a banner ad and the new Uppleva line of multimedia furniture), the Swedish chain just won a Yellow Pencil at the 2012…

April 24, 2012, 9:03 AM EDT

Ikea Now Building Home-Theater Systems Right Into Its Furniture Uppleva line debuts this summer

Ikea is on a roll. On the heels of its groovy banner ad, which fit 2,800 clickable products into a 300-by-250-pixel box, the Swedish furniture retailer is now set to…

April 23, 2012, 2:56 PM EDT

Ikea Squeezes 2,800 Products Inside Single Web Banner Ad Even its digital marketing saves you space

Here's a great little digital stunt by Ikea. To emphasize the point that its furniture and other products help you to save space, the Swedish retailer has squeezed an entire…

April 17, 2012, 3:42 PM EDT

Ikea Assembling Its Own Little Neighborhood in East London Difficult to put together, impossible to leave?

Not content with its current market share among college students and new homeowners, Ikea is building its own little ergonomic Spahn Ranch compound outside London. The company bought 27 acres…

April 12, 2012, 12:24 PM EDT

Ikea Builds, Furnishes Tiny Apartments in Paris Metro People living in the homes for a week

To demonstrate how well it can furnish even the smallest space, Ikea built a couple of tiny apartments in a Paris metro station for five volunteers to live in for…

January 13, 2012, 10:13 AM EST

Furniture Retailer Mocks Assembly-Required Products Outdoor boxes hit Vancouver

If you've gotten a confusion migraine from furniture assembly and/or you live in Vancouver, you'll appreciate Canadian retailer Urban Barn's "No Assembly Required" ad campaign by local shop Spring Advertising.…

November 29, 2011, 9:27 AM EST

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