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Topic: Furniture

Ikea's Porta-Potty Is the Tardis of Toilets Step into 200 square feet of luxury

We've been writing a lot about Ikea lately—its full store inside a banner ad, its rent-paying catalog, its throwback-futuristic home-theater systems. Here's another great idea to add to the pile—the…

May 7, 2012, 9:36 AM EDT

Ikea Pays Rent on Portion of Your Home Its Catalog Occupies Monthly checks redeemable in store

Completing our Ikea trifecta (following the store inside a banner ad and the new Uppleva line of multimedia furniture), the Swedish chain just won a Yellow Pencil at the 2012…

April 24, 2012, 9:03 AM EDT

Ikea Now Building Home-Theater Systems Right Into Its Furniture Uppleva line debuts this summer

Ikea is on a roll. On the heels of its groovy banner ad, which fit 2,800 clickable products into a 300-by-250-pixel box, the Swedish furniture retailer is now set to…

April 23, 2012, 2:56 PM EDT

Ikea Squeezes 2,800 Products Inside Single Web Banner Ad Even its digital marketing saves you space

Here's a great little digital stunt by Ikea. To emphasize the point that its furniture and other products help you to save space, the Swedish retailer has squeezed an entire…

April 17, 2012, 3:42 PM EDT

Ikea Assembling Its Own Little Neighborhood in East London Difficult to put together, impossible to leave?

Not content with its current market share among college students and new homeowners, Ikea is building its own little ergonomic Spahn Ranch compound outside London. The company bought 27 acres…

April 12, 2012, 12:24 PM EDT

Ikea Builds, Furnishes Tiny Apartments in Paris Metro People living in the homes for a week

To demonstrate how well it can furnish even the smallest space, Ikea built a couple of tiny apartments in a Paris metro station for five volunteers to live in for…

January 13, 2012, 10:13 AM EST

Furniture Retailer Mocks Assembly-Required Products Outdoor boxes hit Vancouver

If you've gotten a confusion migraine from furniture assembly and/or you live in Vancouver, you'll appreciate Canadian retailer Urban Barn's "No Assembly Required" ad campaign by local shop Spring Advertising.…

November 29, 2011, 9:27 AM EST

Is This Vertigo-Inducing Ikea Ad for Real? Swedish agency dials up the visual trickery

Here's a fun and occasionally mind-bending spot for Ikea, coming to us from the brand's Swedish homeland. At first blush, I assumed it was yet another "Sø mäny dråwers!" kind…

September 29, 2011, 1:10 PM EDT

Ikea Debuts Mänland, a Daycare for Men While Women Shop Drop off your overgrown toddler today

Men hate to shop. It's a truism that Bud Light ads have hammered into us for decades. Ikea has absorbed it, too, and come up with a novel solution in…

September 20, 2011, 11:22 AM EDT

Ad of the Day: IKEA 'Playfight' spot is a sexy bedroom romp by Mother London

Your bedroom isn’t just for boring, grown-up stuff like reading or sleeping. It can also be a venue for all sorts of youthful fun, like flirtatious pillow fights with your…

August 24, 2011, 4:29 PM EDT