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Topic: Furniture

New Ikea Commercial Is Full of Colorfully Colorful Colors So long, drab white apartment

Is Ikea selling theatrical lighting fixtures now? They're easily the most prominent part of this new British ad from Mother London that shows off the Swedish furniture retailer's colorful (super,…

September 12, 2012, 2:12 PM EDT

The Spot: Sitting Pretty A British ad agency crafts an elegant and touching commercial … for furniture

IDEA: British furniture maker DFS has traditionally used its massive ad budget—some $130 million a year—mostly to annoy people. Its obnoxious, price-led, hard-sell messaging bludgeoned viewers into submission. "They had…

August 21, 2012, 6:19 AM EDT

Ikea's 2013 Catalog Will Spring to Life Through New App McCann crafts new experience for famed tome

Here's a cool teaser—Google-like in its folksy way of promoting a high-tech initiative—from McCann in New York promoting Ikea's upcoming print catalog and related iPhone/iPad app. (The narrator sounds like…

July 24, 2012, 11:18 AM EDT

Ikea Now Brewing Its Own Beer Furniture maker's march to world domination continues

Ikea is selling its own beer at its retail stores in Britain, because manufacturing furniture, gross meatballs and entire suburbs wasn't enough to satisfy its Norse megalomania. They call the…

July 17, 2012, 2:51 PM EDT

Ad of the Day: Ikea McCann imagines a world without textiles in a teaser for the forthcoming catalog

Maybe it took the right kind of client to get the juices flowing from the younger creative ranks at McCann in New York, whose output has been conspicuously low profile…

July 13, 2012, 12:28 PM EDT

Ikea's Cardboard Outdoor Posters Fold Down Into Moving Boxes Take one and start packing

Ikea and Leo Burnett in Toronto recently won a Gold Effie for this campaign featuring cardboard posters that folded out into moving boxes. Decorated with slogans like "Fill 'er up!"…

June 14, 2012, 7:59 AM EDT

Ikea's Porta-Potty Is the Tardis of Toilets Step into 200 square feet of luxury

We've been writing a lot about Ikea lately—its full store inside a banner ad, its rent-paying catalog, its throwback-futuristic home-theater systems. Here's another great idea to add to the pile—the…

May 7, 2012, 9:36 AM EDT

Ikea Pays Rent on Portion of Your Home Its Catalog Occupies Monthly checks redeemable in store

Completing our Ikea trifecta (following the store inside a banner ad and the new Uppleva line of multimedia furniture), the Swedish chain just won a Yellow Pencil at the 2012…

April 24, 2012, 9:03 AM EDT

Ikea Now Building Home-Theater Systems Right Into Its Furniture Uppleva line debuts this summer

Ikea is on a roll. On the heels of its groovy banner ad, which fit 2,800 clickable products into a 300-by-250-pixel box, the Swedish furniture retailer is now set to…

April 23, 2012, 2:56 PM EDT

Ikea Squeezes 2,800 Products Inside Single Web Banner Ad Even its digital marketing saves you space

Here's a great little digital stunt by Ikea. To emphasize the point that its furniture and other products help you to save space, the Swedish retailer has squeezed an entire…

April 17, 2012, 3:42 PM EDT

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