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Topic: Furniture

Ad of the Day: Ikea A couple changing out their lawn furniture face diminutive but furious opposition

Gno one really gnows how hard it is to make this kind of ad. It's gnot an easy task, obviously, but in my experience, almost gnothing can keep a viewer's…

April 17, 2013, 1:32 PM EDT

Pete Rose Knocks It Out of the Park in Wonderfully Awkward Local Furniture Ads Cameo by his Playboy model fiancée

It's a hit! Pete Rose mistakes a recliner for a couch and pretends to eat pastry in these awesomely awkward, sublimely stilted low-budget commercials for Muenchens Furniture in Cincinnati. There's…

March 15, 2013, 10:50 AM EDT

Billy Corgan Picks Wrestling-Themed Furniture Spot for His Ad Debut Smashing Pumpkins frontman appears for $50,000 charitable donation

Billy Corgan makes his advertising debut in this bizarre, low-budget and cobranded ad for Resistance Pro Wrestling and Chicago furniture retailer Walter E. Smithe. By way of explanation, the Smashing…

February 21, 2013, 11:44 AM EST

Ikea Wins Valentine's Day With Offer of Free Crib—Nine Months From Now Make a baby today, save a bundle tomorrow

Ikea Australia has done the math (or has it?) and come up with an amusing Valentine's Day offer—a free crib for babies born nine months from today. You'll have to…

February 14, 2013, 10:35 AM EST

Ad of the Day: Ikea A couple of hip hoarders find room to breathe in Mother's latest spot

Ikea is carving out a nice little niche allaying the neuroses of pack rats—also, normal people who just have too much crap cluttering up their lives. This new spot from the…

January 29, 2013, 4:00 PM EST

Ad of the Day: Ikea A family plays musical beds in this cute, insomniacal spot from Sweden

Yes, all right, fine. This advertisement is adorable. Ikea has a pretty good idea what furniture is used for—namely, anything except its stated purpose. Also: finally, a housewares ad that won't…

January 16, 2013, 12:13 PM EST

New Ikea Commercial Is Full of Colorfully Colorful Colors So long, drab white apartment

Is Ikea selling theatrical lighting fixtures now? They're easily the most prominent part of this new British ad from Mother London that shows off the Swedish furniture retailer's colorful (super,…

September 12, 2012, 2:12 PM EDT

The Spot: Sitting Pretty A British ad agency crafts an elegant and touching commercial … for furniture

IDEA: British furniture maker DFS has traditionally used its massive ad budget—some $130 million a year—mostly to annoy people. Its obnoxious, price-led, hard-sell messaging bludgeoned viewers into submission. "They had…

August 21, 2012, 6:19 AM EDT

Ikea's 2013 Catalog Will Spring to Life Through New App McCann crafts new experience for famed tome

Here's a cool teaser—Google-like in its folksy way of promoting a high-tech initiative—from McCann in New York promoting Ikea's upcoming print catalog and related iPhone/iPad app. (The narrator sounds like…

July 24, 2012, 11:18 AM EDT

Ikea Now Brewing Its Own Beer Furniture maker's march to world domination continues

Ikea is selling its own beer at its retail stores in Britain, because manufacturing furniture, gross meatballs and entire suburbs wasn't enough to satisfy its Norse megalomania. They call the…

July 17, 2012, 2:51 PM EDT

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