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Topic: Furniture

Ikea Just Made One of Its Loveliest Ads Yet About the Beauty of Everyday Life

Mother London's charming visions

Ikea drives home the notion that little things mean a lot—and ultimately aren't so little—in "Wonderful Life," an evocative 90-second ad from Mother London. We start with a young couple apparently…

Ad of the Day: Ikea Products Boogie Down in Great Music Video for a Store Opening

BBH Asia Pacific scores again

Ikea is opening its second store in Malaysia, and the retailer's products physically can't contain their excitement. That's judging by this fun new music video that the brand just released, from…

Ad of the Day: Ikea Fills a Jungle Kitchen With Monkeys Just to See What Will Happen

Mother's menagerie

This Ikea ad is as much fun as a kitchen full of monkeys. In fact, it is a kitchen full of monkeys. Plus some tropical birds, snakes, a deer and an…

This Ikea Pop-Up Store Serves Breakfast in Bed to Lucky Londoners

Get a little closer to those bedroom products

Last month, Ikea launched an online wedding service. Now, it's one step closer to offering the full honeymoon package, with a stunt that will bring breakfast in bed to guests…

Ikea Uses Poorly Assembled Billboards to Admit Its Furniture Is Hard to Put Together

Luckily, there's help

Everyone else makes fun of how painful it is to assemble Ikea furniture, so why can't Ikea? And the company does in these fun billboards, from German agency thjnk, that…

A $1.5 Million Loss? Furniture Chain Says Football Promotion Was Actually a Big Win

Ohio store drew national attention with refund pledge if Buckeyes won

When Ohio State won college football's championship game Monday night, it was obviously good news for fans back home. But it was especially good news for those who took part…

How JWT Is Turning Campaign Signs Into Furniture After Elections Are Over

Upcycling comes to politics

Now that the elections are over, just think about all the fun craft projects you can do with irrelevant campaign signs—at least, if you live in Brazil. Civic nonprofit Mobilidade Urbana…

Why Settle for a Standing Desk When You Could Have This Giant Hamster Wheel?

Now march, drones!

Do you like the modern sensibility of a standing desk but wish it also served as a constant reminder of your work life's soul-crushing drudgery? Well then I've got good…

Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall

Vertical stunt celebrates 30th store in France

Psst, maybe we shouldn't take this apartment—the floor seems kind of slanted. Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall.…

Ad of the Day: Ikea Hypnotizes Customers and Time Travels to Their Future Lives

Forsman & Bodenfors work is strange but charming

Ikea is really going down the rabbit hole to promote its new catalog, and it wants to take you along for the ride. The brand has launched a campaign from Swedish…

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