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Topic: Funny or Die

Why Facebook's Suggested Video Deal Looks Good for Funny or Die

Comedy site's vp explains how it will work

Facebook made its play to rival YouTube's video ad business on Wednesday, unveiling a plan to monetize videos and share the revenue with creators. Menlo Park, Calif.-based Facebook will launch a…

Funny or Die Earns Top Honors at The One Show for Between Two Ferns With Obama

Droga5 is agency of the year

President Obama's brilliant and hilarious appearance on Between Two Ferns with Zach Galifanakis last year—which doubled as a PSA for Healthcare.gov—earned Funny or Die the top prize at The One…

How Facebook's New Video Partners Like Vox and Vice Will Grab Attention for Brands

Building targeted campaigns with the social network's data

Facebook is using science to deliver branded videos produced by some of the top creators in digital media. Today, the social network formally introduced Anthology, which joins advertisers with digital media…

Is Facebook Trying to Edge Out YouTube?

More publishers are debuting exclusive, optimized content

On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle…

Can Kik Beat Snapchat With New Targeting Capabilities for Brands?

Pick a country, gender and device

A hot messaging app is starting to get more targeted with its fledgling ad business. Kik said today that it is giving brands the ability to deliver promoted messages based…

Jared Leto Headlines Adweek’s L.A. Roundtable

A-listers from the worlds of entertainment, agencies and tech talk creativity and convergence

More than any city in the world, Los Angeles defines creativity. It is shaped by a massive entertainment industry, storied creative agencies and a burgeoning maker and startup culture. But…

8 Big, Fat Stats From Advertising Week

Kik and ESPN show that mobile is gradually taking over digital

Advertising Week wrapped up last night after four days of marketers discussing industry issues while revealing data that show how certain ideas are working. Below are eight impressive stats that…

Pluto.TV Expands Its Lineup of Web Channels, Including Complex Media

Boosts programming as it takes on traditional TV

Pluto.TV, a Web video hub with more than 100 channels, has added content partners to its lineup—Complex Media, Fullscreen, HitFix, Popsugar and SpinMedia. Pluto, which launched in March, has a viewing library…

Snapchat's 'Crazy Engaged' Users Can't Resist a Message From Taco Bell

Brands see success despite marketing in the dark

Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and…

Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages

'Never seen that kind of number'

Funny or Die found a new way to boost video views. All it takes is a little Kik—help from the messaging apps' new Promoted Chats product. The digital comedy crew…

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