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Topic: Funny or Die

Can Kik Beat Snapchat With New Targeting Capabilities for Brands?

Pick a country, gender and device

A hot messaging app is starting to get more targeted with its fledgling ad business. Kik said today that it is giving brands the ability to deliver promoted messages based…

Jared Leto Headlines Adweek’s L.A. Roundtable

A-listers from the worlds of entertainment, agencies and tech talk creativity and convergence

More than any city in the world, Los Angeles defines creativity. It is shaped by a massive entertainment industry, storied creative agencies and a burgeoning maker and startup culture. But…

8 Big, Fat Stats From Advertising Week

Kik and ESPN show that mobile is gradually taking over digital

Advertising Week wrapped up last night after four days of marketers discussing industry issues while revealing data that show how certain ideas are working. Below are eight impressive stats that…

Pluto.TV Expands Its Lineup of Web Channels, Including Complex Media

Boosts programming as it takes on traditional TV

Pluto.TV, a Web video hub with more than 100 channels, has added content partners to its lineup—Complex Media, Fullscreen, HitFix, Popsugar and SpinMedia. Pluto, which launched in March, has a viewing library…

Snapchat's 'Crazy Engaged' Users Can't Resist a Message From Taco Bell

Brands see success despite marketing in the dark

Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and…

Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages

'Never seen that kind of number'

Funny or Die found a new way to boost video views. All it takes is a little Kik—help from the messaging apps' new Promoted Chats product. The digital comedy crew…

Ad of the Day: Robert Redford and Will Ferrell Ludicrously Debate How to Help the Colorado River Delta

Fun way to tackle a dry subject

Robert Redford wants to restore the Colorado River Delta, which has dried up severely over the past century, to its former lush glory through the "Raise the River" project. Will Ferrell…

OMD's Final Front Brings Together Brands and New Original Content

Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

OMD to Host First Upfront-like Session for Branded Content Projects

Dubbed the Final Front

Media powerhouse OMD will bring big money and big ideas together in a first-of-its kind Hollywood event this week that will put deep-pocketed advertisers directly in touch with cutting-edge content…

AMC Orders 2 New Series, Halt & Catch Fire and Turn

Network prez Charlie Collier announces pickups at confab

Charlie Collier told an audience at the Television Critics Association confab in Los Angeles this morning that the network will be picking up its two scripted drama pilots—Halt & Catch…

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