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Topic: Ftc

The Do's and Don'ts of Dot-Com Marketing FTC guidelines not very helpful

Just because marketers are moving campaigns onto mobile devices, as well as Twitter and Facebook, doesn’t mean the government will give them a pass when it comes to making sure…

March 17, 2013, 11:04 PM EDT

Eight Digital Trends to Watch in 2013 Look for Amazon to pounce, two-screen viewing to take hold and Pinterest to be bought

Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this…

December 31, 2012, 12:05 AM EST

Putting Brands in Their Place FTC's David Vladeck leads the charge in the feds' crackdown on deceptive ads

Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s…

November 13, 2012, 12:12 AM EST

Advertisers Gird for Gridlock Lobbyists brace for battle over corporate taxes and privacy regulation

The advertising business has, for the past four years, managed to dodge a barrage of bullets in Washington. But it might not be so fortunate in the years to come.…

November 12, 2012, 12:01 AM EST

GE Bulbs Switch to Color Coding General Electric finds a creative new way to package bulbs, post new FTC regulation

Twenty-two years ago, the government raised hackles in the food industry by requiring a “Nutrition Facts” label on packaged edibles. Now, regulators have a new target: lightbulbs. Starting this year,…

May 16, 2012, 7:00 AM EDT

Industry Shows Its Power in Debate Over Online Privacy FTC believes self-regulation is the answer for now

Despite the government’s best efforts to take control of the online and mobile privacy debate, it seems it’s the Internet advertising community that will have the upper hand in shaping…

April 2, 2012, 12:07 AM EDT

FTC Cracks Down on Deceptive Auto Ads Five local dealers forced to pull ads

Local auto ads have never been known for their subtlety, but some went too far, according to the Federal Trade Commission. Five dealers around the country agreed to settle with…

March 15, 2012, 10:38 AM EDT

Senators Echo FTC Probe of Google Google market power raises questions of bias

Google's lengthy answers to a Senate antitrust subcommittee about its dominance in search just didn't add up for Sen. Herb Kohl, D-Wisc. and ranking Sen. Mike Lee, R-Utah, who shared…

December 19, 2011, 5:02 PM EST

Google Gets Green Light From DOJ to Buy Admeld Justice finds deal will not lessen competition in display advertising

Google can breathe a sigh of relief now that the Department of Justice has closed its investigation into Google's $400 million deal to buy Admeld, a display advertising company that…

December 2, 2011, 3:03 PM EST

Facebook Close to Settling Privacy Complaint Users claim the site misused personal information

Facebook, which has faced criticism for its stance on user privacy, is close to a settlement with the U.S. government over allegations that it misled users by making their personal…

November 11, 2011, 3:14 PM EST