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Topic: Ftc

If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

Problem of how to define

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t…

More Than 200 Retailers Have Been Targeted By Patent Trolls

Legislation reform is gaining momentum

There’s reason to be optimistic that before the end of the year Washington will put patent trolls in their place. In the last few weeks, the push for reform has…

Loads of Companies Are Violating Children's Privacy

Requesting more time to comply

Children’s privacy is so sensitive that all it took for kids game Mobbles to pre-emptively pull its app last December was a complaint filed with the Federal Trade Commission by…

This Woman Is Keeping Online Ad Companies on Their Toes

The enforcer

The future of online behavioral advertising may lie in the hands of Genie Barton. As vp, director of the Council of Better Business Bureaus’ online behavioral advertising and mobile marketing…

The Do's and Don'ts of Dot-Com Marketing

FTC guidelines not very helpful

Just because marketers are moving campaigns onto mobile devices, as well as Twitter and Facebook, doesn’t mean the government will give them a pass when it comes to making sure…

Eight Digital Trends to Watch in 2013

Look for Amazon to pounce, two-screen viewing to take hold and Pinterest to be bought

Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this…

Putting Brands in Their Place

FTC's David Vladeck leads the charge in the feds' crackdown on deceptive ads

Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s…

Advertisers Gird for Gridlock

Lobbyists brace for battle over corporate taxes and privacy regulation

The advertising business has, for the past four years, managed to dodge a barrage of bullets in Washington. But it might not be so fortunate in the years to come.…

GE Bulbs Switch to Color Coding

General Electric finds a creative new way to package bulbs, post new FTC regulation

Twenty-two years ago, the government raised hackles in the food industry by requiring a “Nutrition Facts” label on packaged edibles. Now, regulators have a new target: lightbulbs. Starting this year,…

Industry Shows Its Power in Debate Over Online Privacy

FTC believes self-regulation is the answer for now

Despite the government’s best efforts to take control of the online and mobile privacy debate, it seems it’s the Internet advertising community that will have the upper hand in shaping…

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