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Topic: Ftc

'Unboxing' YouTube Marketers Are Accused of Tricking Kids

Brouhaha rises over clips of fun toys

The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the…

Did Lord & Taylor's Hot Instagram Campaign Thumb Its Nose at FTC Disclosure Rules?

Some fear regulatory crackdown if brands downplay paid placement

Last weekend, Lord & Taylor scored a social media coup with an Instagram blitz that had 50 fashion influencers wearing the same dress, which sold out right away. There was, however,…

FTC: No, Agencies Can't Ask Staffers to Casually Tweet Nice Things About Clients

A cautionary tale about disclosure in social media

As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials—even if they…

Yelp Settles Lawsuit for Collecting Minors' Email Addresses

Pays FTC $450,000

Yelp is the latest company to come under fire from the Federal Trade Commission (FTC) for allegedly gathering names and email addresses from children without parental consent. The San Francisco company…

Mobile Coupon Growth Expected to Continue

Despite privacy concerns

There were an estimated 560 million digital coupon users in 2014, and that number is expected to grow to over a billion by 2019, according to a new study by…

Wikipedia Tells Marketers and PR Reps to Come Clean

Demands disclosure of conflicts

Wikipedia is getting tough on marketers that corrupt entries for brands, products and individuals. The site—whose content about every topic known to man is curated by an army of unpaid public…

FTC Chair Edith Ramirez Fights for Data Security and Privacy Rights

Consumers come first

One year into her tenure as chairwoman of the Federal Trade Commission, Edith Ramirez is putting the agency front and center as the nation’s leading enforcer on privacy and data…

Confessions of a Data Broker

Acxiom’s CEO Scott Howe explains how self-regulation can work

Not long ago, data brokers—companies that compile databases of consumer information and then sell them to marketers—toiled in the shadows of media and advertising, seen as largely responsible for those…

Could the FTC Go After Publishers for Carrying Deceptive Ads?

To what extent is media expected to interpret?

After the Federal Trade Commission’s hammer came down earlier this month on deceptive weight-loss aids, settling with Sensa and others for a record $34 million and updating its 10-year-old media…

A Look at Some of the Key Media Bills Being Introduced

Testing the waters for support in an upcoming election year

Congress is winding down for the year, making it highly unlikely that any new laws will get passed; even nominations are having a tough time. There is still a question…

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