Topic: Ftc
Children’s privacy is so sensitive that all it took for kids game Mobbles to pre-emptively pull its app last December was a complaint filed with the Federal Trade Commission by…
The future of online behavioral advertising may lie in the hands of Genie Barton. As vp, director of the Council of Better Business Bureaus’ online behavioral advertising and mobile marketing…
Just because marketers are moving campaigns onto mobile devices, as well as Twitter and Facebook, doesn’t mean the government will give them a pass when it comes to making sure…
Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this…
Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s…
The advertising business has, for the past four years, managed to dodge a barrage of bullets in Washington. But it might not be so fortunate in the years to come.…
Twenty-two years ago, the government raised hackles in the food industry by requiring a “Nutrition Facts” label on packaged edibles. Now, regulators have a new target: lightbulbs. Starting this year,…
Despite the government’s best efforts to take control of the online and mobile privacy debate, it seems it’s the Internet advertising community that will have the upper hand in shaping…
Local auto ads have never been known for their subtlety, but some went too far, according to the Federal Trade Commission. Five dealers around the country agreed to settle with…
Google's lengthy answers to a Senate antitrust subcommittee about its dominance in search just didn't add up for Sen. Herb Kohl, D-Wisc. and ranking Sen. Mike Lee, R-Utah, who shared…
