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Topic: Fruit Of The Loom

Warren Buffett’s Underwear Brand Comes Clean About Corporate Taxes We pay our fair share, pleads Fruit of the Loom’s website

Fruit of the Loom, the homespun brand that’s been making our underwear since 1851, wants you to know, America, that it’s paying its fair share of taxes. That’s according to an…

September 9, 2014, 1:08 PM EDT

Fruit of the Loom Turns GIFs Into Father’s Day Gifts Cheeky play on branded content

Fruit of the Loom is taking the traditional Father’s Day “good for one” perforated-paper coupons that kids dole out to their dads digital this year with a new commerce-enabled GIF…

May 29, 2014, 5:07 PM EDT

Fruit of the Loom Selects a New Agency Business leaves Richards after 12 years

Fruit of the Loom is leaving Texas for Colorado—at least to get its ads. The Boulder, Colo. office of Crispin Porter + Bogusky has won Fruit of the Loom's creative and…

November 29, 2012, 11:26 AM EST

Updated: Fruit of the Loom Launches Ad Review Brand spends more than $30M annually on media

After a dozen years at The Richards Group, Fruit of the Loom is reviewing its creative and media business. Media spending on the brand exceeded $32 million last year, up slightly…

September 10, 2012, 11:55 AM EDT

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