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Topic: Fruit Of The Loom

You Can Now Buy Fruit of the Loom's Ridiculous 'Professional Collection' Sweat Suits

Dress like a corporate cowboy or chief comfort officer

Fruit of the Loom really likes fake clothes. Last year, the brand and Crispin Porter + Bogusky made a limited-edition line of fleece sweat suits disguised as professional outfits such…

Fruit of the Loom Opened a Fake Lingerie Store to Prove How Fancy Its Panties Really Are

Disbelief ensues

Früt is the hottest new lingerie boutique in town. There's only one catch—all the underwear it sells is from Fruit of the Loom. In "Welcome to Früt," a campaign by agency…

Fruit of the Loom Makes Better Cooling Products for Your Junk Than These 2 Idiots

Josh and Donny get desperate

CP+B goes with an elaborate anti-pitch in its work for Fruit of the Loom's new Micro-Mesh Breathable Boxer Briefs, which are intended to keep guys a little cooler below the…

Fruit of the Loom Redefines Business Casual With Its Ridiculous 'Professionals Collection'

Clothes designed to make people laugh

Back in April, Fruit of the Loom and Crispin Porter + Bogusky made fake transparent plastic pants. Now, the brand and agency have upped their fake-clothes game to create a…

Here's the Story Behind Those Idiotic 'Plastique' High-End Plastic Pants

Bizarre creation was, of course, a hoax

Maybe you saw the billboard, or the documentary about Frank La Rant, or the lookbook. If so, you were probably disappointed to learn that Plastique, the high-end plastic pants supposedly…

Warren Buffett’s Underwear Brand Comes Clean About Corporate Taxes

We pay our fair share, pleads Fruit of the Loom’s website

Fruit of the Loom, the homespun brand that’s been making our underwear since 1851, wants you to know, America, that it’s paying its fair share of taxes. That’s according to an…

Fruit of the Loom Turns GIFs Into Father’s Day Gifts

Cheeky play on branded content

Fruit of the Loom is taking the traditional Father’s Day “good for one” perforated-paper coupons that kids dole out to their dads digital this year with a new commerce-enabled GIF…

The Right Underwear Makes You an Invincible Badass, Says Fruit of the Loom

First work from CP+B

Ever have that dream where you look down and realize you're wearing only your underwear? Not me. That dream's for losers. The people in Crispin Porter + Bogusky's first work…

Fruit of the Loom Selects a New Agency

Business leaves Richards after 12 years

Fruit of the Loom is leaving Texas for Colorado—at least to get its ads. The Boulder, Colo. office of Crispin Porter + Bogusky has won Fruit of the Loom's creative and…

Updated: Fruit of the Loom Launches Ad Review

Brand spends more than $30M annually on media

After a dozen years at The Richards Group, Fruit of the Loom is reviewing its creative and media business. Media spending on the brand exceeded $32 million last year, up slightly…

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