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Topic: Fruit Of The Loom

Here's the Story Behind Those Idiotic 'Plastique' High-End Plastic Pants

Bizarre creation was, of course, a hoax

Maybe you saw the billboard, or the documentary about Frank La Rant, or the lookbook. If so, you were probably disappointed to learn that Plastique, the high-end plastic pants supposedly…

Warren Buffett’s Underwear Brand Comes Clean About Corporate Taxes

We pay our fair share, pleads Fruit of the Loom’s website

Fruit of the Loom, the homespun brand that’s been making our underwear since 1851, wants you to know, America, that it’s paying its fair share of taxes. That’s according to an…

Fruit of the Loom Turns GIFs Into Father’s Day Gifts

Cheeky play on branded content

Fruit of the Loom is taking the traditional Father’s Day “good for one” perforated-paper coupons that kids dole out to their dads digital this year with a new commerce-enabled GIF…

The Right Underwear Makes You an Invincible Badass, Says Fruit of the Loom

First work from CP+B

Ever have that dream where you look down and realize you're wearing only your underwear? Not me. That dream's for losers. The people in Crispin Porter + Bogusky's first work…

Fruit of the Loom Selects a New Agency

Business leaves Richards after 12 years

Fruit of the Loom is leaving Texas for Colorado—at least to get its ads. The Boulder, Colo. office of Crispin Porter + Bogusky has won Fruit of the Loom's creative and…

Updated: Fruit of the Loom Launches Ad Review

Brand spends more than $30M annually on media

After a dozen years at The Richards Group, Fruit of the Loom is reviewing its creative and media business. Media spending on the brand exceeded $32 million last year, up slightly…

Fruit of the Loom guys refine their fruit rock

Fruit of the Loom's, uh, fruits have been central to the brand since the 1980s, and they're still going strong, treating us to their comedic talents and formidable wuss-rock…

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