Topic: Frosted Mini-Wheats
Type
Kellogg's Agrees to Pay $4 Million to Settle Suit Over False Ad Claim
Frosted Mini-Wheats had claimed it improved kids' brain functions
To the tune of $4 million, Kellogg's agreed to settle a class-action lawsuit that alleged the cereal maker falsely advertised Frosted Mini-Wheats. Both sides agreed to the settlement without the…
Putting Brands in Their Place
FTC's David Vladeck leads the charge in the feds' crackdown on deceptive ads
Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s…
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