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Topic: Frito-lay

Anheuser-Busch Is the Super Bowl’s Top Sponsor

Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

Which Odd Food Choice Will Become the Next Lay's Chip?

Our favorite so far? 'Pumpkin Blood'

If you like bizarre flavors, talking food and generally feeling like you're having an acid flashback, Lay's is happy to oblige. A new spot from the snack brand features animated…

Doritos Is Going Global for This Year’s Super Bowl

Centralizing its Facebook presence for maximum social impact

Even though “Fashionista Daddy” drew plenty of buzz last Super Bowl season, Ram Krishnan, vp of marketing at Frito-Lay, is thinking more “Gangnam Style” for his Doritos brand’s upcoming big…

Lay's Crowdsourced Potato-Chip Finalists: Cheesy Garlic Bread, Chicken & Waffles, Sriracha

'Do Us a Flavor' contest winds down

Lay's "Do Us a Flavor" Facebook contest has come to an end, and the potato-chip brand is now market-testing three finalists: Cheesy Garlic Bread, Chicken & Waffles, and Sriracha hot…

Frito-Lay Likes the Data From Doritos' 'Crash the Super Bowl'

Facebook-anchored effort hits 100 million views

Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner. The Frito-Lay brand—which had anchored the effort on a microsite in…

Frito-Lay, Activision Team on Gaming Giveaway

Brand limits involvement to outside-game push

When Activision launched its Skylanders: Spyro’s Adventure video game last fall, they—and game developer Toys for Bob—banked on its kids appeal by having players purchase toy action figures to access…

Talk to Her

Despite the strides women have made over the years, marketers are just now waking up to the New Woman

It won’t come as a revelation to many that Harley-Davidson markets to women, the focus of several of the iconic motorcycle brand’s digital initiatives and promotional events. What might surprise…

Media All-Star: Kristen Colonna

Group account director, OMD, turned to Facebook and Zynga to tell Frito-Lay's story

Frito-Lay had a problem: women weren't walking down the snack aisle in the grocery store anymore. Despite its lion's share of the salty snack market, shelves were being infiltrated by small…

Doritos Inventor Dies at 97, Will Be Buried With His Beloved Chips

Doesn't this sound like an ad?

Arch Clark West, the Mad Men-era marketing executive at Frito Co. whose quirky idea to sprinkle cheesy powder on corn chips led to Doritos, one of the world's great snacks,…

Frito-Lay Crunches the Numbers on Facebook Likes

Adds 1.5 million fans in a single day

A couple of months ago, Oreo pursued the Guinness World Record for most "likes" to a Facebook post within 24 hours—only to be soundly spanked by Lil Wayne. Now, it's…

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