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Topic: Frito-lay

Doritos Inventor Dies at 97, Will Be Buried With His Beloved Chips Doesn't this sound like an ad?

Arch Clark West, the Mad Men-era marketing executive at Frito Co. whose quirky idea to sprinkle cheesy powder on corn chips led to Doritos, one of the world's great snacks,…

September 26, 2011, 3:29 PM EDT

Frito-Lay Crunches the Numbers on Facebook Likes Adds 1.5 million fans in a single day

A couple of months ago, Oreo pursued the Guinness World Record for most "likes" to a Facebook post within 24 hours—only to be soundly spanked by Lil Wayne. Now, it's…

May 3, 2011, 7:23 AM EDT

The lesser Doritos flavor must be destroyed

Frito-Lay Canada needs an ending for its new Doritos commercial. The scenario is already set—there are two new flavors, Onion Rings N' Ketchup and Buffalo Wings N' Ranch. But the…

March 2, 2011, 4:21 PM EST

Frito-Lay food becomes a bit less unhealthy

Just because fast food items and salty snacks are unnatural doesn't necessarily mean I'm going to turn them down. But now that Frito-Lay says it is reformulating about half its…

January 5, 2011, 2:26 PM EST

'Crash the Super Bowl' ad just a bit ungodly

Doritos' 3rd Degree Burn habanero-flavored chips might cause flaming tongues, but they're far from a religious experience. Thus begins my discussion of a controversy involving this year's "Crash the Super…

January 4, 2011, 9:07 AM EST

SunChips Canada has earplugs for loud bag

If you've been following the SunChips compostable-bag saga, you'll know Frito-Lay mostly scotched the environmentally friendly packaging in the U.S. after people said it was too damn loud and crinkly.…

November 4, 2010, 2:20 PM EDT

Frito-Lay learns to have fun in small spaces

How much fun can you have in a small space? That's a potentially naughty question, but Frito-Lay and BBDO skirt all such connotations in this Canadian campaign. That's…

March 9, 2010, 7:50 AM EST

Frito-Lay dancing with Vimeo in breakout ad

The Web's newest browser-busting video ad is noteworthy for two reasons. First, it's absolutely gorgeous. Second, it's not on YouTube. Instead, Tostitos parent company Frito-Lay turned to video…

March 2, 2010, 7:58 AM EST

Lay's chips and dip falling in love offscreen

The new "Made for each other" campaign for Lay's by Goodby, Silverstein and Partners suggests that Lay's chips and dip were destined to be together. Yet the five beautifully animated…

March 12, 2009, 10:14 AM EDT

True North is back, this time in snack form

Ad-agency buffs will remember True North, the short-lived parent of Foote Cone & Belding, acquired by Interpublic Group in 2001 for a tidy $1.6b as in billion. No disrespect…

December 5, 2008, 10:31 AM EST