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Topic: Frito-lay

Food Brands Capitalize on Fourth of July to Build Long-Term Digital Chops 3 marketers bet on Facebook, Instagram and video

Cracker Jack, Peanut Butter & Co. and StarKist are celebrating the Fourth of July this year with efforts that turn one-off campaigns into more strategic digital plans. All three brands’ efforts…

June 27, 2014, 6:07 AM EDT

100-Year-Old Pretzel Brand Finds Its Digital Voice Rold Gold's marketing vp talks tactic twist

Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad…

May 16, 2014, 3:06 PM EDT

Anheuser-Busch Is the Super Bowl’s Top Sponsor Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

January 31, 2014, 3:54 PM EST

Doritos Is Going Global for This Year’s Super Bowl Centralizing its Facebook presence for maximum social impact

Even though “Fashionista Daddy” drew plenty of buzz last Super Bowl season, Ram Krishnan, vp of marketing at Frito-Lay, is thinking more “Gangnam Style” for his Doritos brand’s upcoming big…

September 23, 2013, 10:11 PM EDT

Frito-Lay Likes the Data From Doritos' 'Crash the Super Bowl' Facebook-anchored effort hits 100 million views

Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner. The Frito-Lay brand—which had anchored the effort on a microsite in…

February 7, 2013, 5:20 PM EST

Frito-Lay, Activision Team on Gaming Giveaway Brand limits involvement to outside-game push

When Activision launched its Skylanders: Spyro’s Adventure video game last fall, they—and game developer Toys for Bob—banked on its kids appeal by having players purchase toy action figures to access…

April 4, 2012, 12:50 PM EDT

Talk to Her Despite the strides women have made over the years, marketers are just now waking up to the New Woman

It won’t come as a revelation to many that Harley-Davidson markets to women, the focus of several of the iconic motorcycle brand’s digital initiatives and promotional events. What might surprise…

February 27, 2012, 12:29 AM EST

Media All-Star: Kristen Colonna Group account director, OMD, turned to Facebook and Zynga to tell Frito-Lay's story

Frito-Lay had a problem: women weren't walking down the snack aisle in the grocery store anymore. Despite its lion's share of the salty snack market, shelves were being infiltrated by small…

November 19, 2011, 3:09 PM EST

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