Advertisement

Topic: Friskies

How Reach Entertainment Goes Big With Branded Video

Agency keeps a finger on the pulse of what's viral

Specs Who (From left) Frank Catapano, managing partner; Gabe Gordon, managing partner; Marc Hustvedt, partner What Digital content strategy agency Where Venice Beach, Calif. Realizing the best way to reach consumers is by creating…

BuzzFeed Creates Its First TV Ad, and of Course It Features Cats

Friskies' series 'Dear Kitten' will air during Super Bowl in 3 regional markets

BuzzFeed and Friskies are headed to the Super Bowl with their "Dear Kitten" branded Web series. The digital publisher and pet food brand have teamed up to create a 60-second…

Top 10 Web Video Series: BuzzFeed Scores With Kittens and Puppies

Sponsored hit series Dear Kitten returns

BuzzFeed knows that if ain't broke, don't fix it. The publisher returned with a new Dear Kitten video with Friskies this week, though threw the cat’s mortal enemy—the dog—into the…

The 6 Greatest Spokescats in the History of Advertising

Famous felines that found careers in marketing

If anyone needed proof that catvertising has come into its own, it was the announcement earlier this summer that Grumpy Cat—the sour-faced feline who happens to have 6.3 million Facebook…

Cat's Sage Advice to Kitten Viral Gold for BuzzFeed

Publisher also scores big with 'If Asians Said the Stuff White People Say'

The Sad Cat (or at least someone who sounds like him) is back, and this time he's dispensing advice to his kitten minions. BuzzFeed's Dear Kitten, a branded video for Friskies…

'Dear Kitten' From Friskies Proves Cats Still Rule the Internet

Fluffy brand messaging with BuzzFeed's help

Friskies has partnered with BuzzFeed to produce some chunky, meaty kitten content fresh out of the YouTube can. The video below, quickly closing in on 10 million views, is voiced…

Cats React to Viral Videos in Surreal Friskies-Branded Spoof

Creators of 'Kids React' parody themselves for April Fools

Forget about kids and teens, how to do cats feel about watching other felines online? In a bit of branded self-satire, YouTube megaproducers The Fine Bros. partnered with Friskies to create Cats React to…

Friskies Forms Internet Celebrity Cat Supergroup for Charity

Each video view donates a can to shelter or rescue group

As if the yuletide media landscape weren't already littered with enough novelty fare, five famous Internet kitties—Grumpy Cat, Colonel Meow, Nala Cat, Oskar the Blind Cat and Hamilton the Hipster—join…

Grumpy Cat and Friskies Shake Paws in Endorsement Deal

Web sensation is a rising 'spokescat'

Don't smile, Grumpy Cat, or else risk losing your new endorsement deal with Friskies. That's correct—the cat food maker has inked a "spokescat" agreement with the frowny feline that's become a…

The Winners and Losers of SXSW

Crunching the numbers

Which app, keynote speaker and barbecue joint got the most social buzz at SXSW? Who was the week's biggest celebrity? What were some of the event's highlights—and what made us…

Advertisement