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Topic: Freshwire

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LinkedIn Opens Ad Platform Launches API for new marketing partners

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps…

April 24, 2014, 8:50 AM EDT

4 Specialty Shops Trying to Make a Native Ad Land Grab Treading on publisher and brand territory

With marketers increasingly wanting to become content creators, a number of specialty shops are trying to get in on the business that publishers and brands also are laying claim to.…

March 10, 2014, 10:02 PM EDT

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