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Topic: FreeWheel

Comcast, Rubicon Project Partner for Programmatic Digital Display Ads Sales Brands can use platform to buy spots on Xfinity websites

Comcast's advertising sales division, Comcast Spotlight, and programmatic technology provider Rubicon Project are working together to allow marketers to buy display ads programmatically across XFINITY.com and xfinityTV.com. Rubicon Project's Advertising Automation…

June 3, 2014, 11:10 AM EDT

Some Question Just How Great Online Video Engagement Is 'This is the sleeper topic'

Is online video engagement really as good as people claim it is? No doubt, online video viewership is soaring. Total views rose 38 percent year-over-year in 2Q, according to FreeWheel, an…

September 16, 2013, 12:00 AM EDT

Mobile Video Less Than Ideal for Advertising, Says FreeWheel Thus, ad revenue isn't keeping pace with views

People are increasingly using their mobile phones to watch videos, but the ad revenue isn’t keeping pace. According to online video technology firm FreeWheel’s 2Q online video monetization report, out…

September 11, 2013, 12:00 AM EDT

Adobe's Bold Plans for Online Ad Business Don't Include Advertising But watch out if you're Salesforce, comScore, Chartbeat or Brightcove

Once an looming outlier, Adobe wants to play a central role in the online ad business. Despite lots of speculation, the company says it doesn’t want to get into the…

August 26, 2013, 12:00 AM EDT

Nielsen and FreeWheel Expand Online Campaign Ratings Partnership Aimed to spark OCR usage for video buyers

Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients. In a best-case scenario for…

August 8, 2013, 12:00 AM EDT

Web Video Companies Leaving Tons of Cash on the Table FreeWheel CEO says digital players could quadruple their ad output

FreeWheel sees a lot. The company helps power video content management and ad decisions for a number of big media companies, including Fox, NBCU, Turner, Vevo and AOL. As a result,…

June 3, 2013, 12:01 AM EDT

AOL Unveils 15 Fall Shows in an Aggressive Push for TV Dollars Razorfish locks up ad deal during NewFront event, claims CEO Armstrong

The NewFronts award for boldest attempt to really take on TV goes to: AOL. At least so far. The Web portal has lined up big names and even bolder claims as…

April 30, 2013, 2:00 PM EDT

Ad It Up: Viewers Show High Tolerance for Online Spots Consumers view 91 percent of ads in long-form video content

Despite being bombarded by an unprecedented fusillade of advertising, consumers of digital video content continue to display a high tolerance for sponsor messaging. According to a new report from the video…

August 7, 2012, 7:11 PM EDT

Clogged Pipes: Viewers Not Turned Off by Online Ads FreeWheel study eyes growing tolerance for online spots

Viewers of online and mobile video are being bombarded by a seemingly endless fusillade of ads, and while clutter does no one any favors, completion rates are holding steady. According to…

November 30, 2011, 3:32 PM EST

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