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Topic: FreeWheel

Infographic: a Look at Video Ad Views and Completion Rates for the First Quarter

Exclusive data from FreeWheel shows major growth in mobile, over-the-top devices

As consumers continue to turn to smartphones to handle more aspects of their lives and keep them entertained, video ads have established themselves as a part of the experience, and…

Comcast, Rubicon Project Partner for Programmatic Digital Display Ads Sales

Brands can use platform to buy spots on Xfinity websites

Comcast's advertising sales division, Comcast Spotlight, and programmatic technology provider Rubicon Project are working together to allow marketers to buy display ads programmatically across XFINITY.com and xfinityTV.com. Rubicon Project's Advertising Automation…

Some Question Just How Great Online Video Engagement Is

'This is the sleeper topic'

Is online video engagement really as good as people claim it is? No doubt, online video viewership is soaring. Total views rose 38 percent year-over-year in 2Q, according to FreeWheel, an…

Mobile Video Less Than Ideal for Advertising, Says FreeWheel

Thus, ad revenue isn't keeping pace with views

People are increasingly using their mobile phones to watch videos, but the ad revenue isn’t keeping pace. According to online video technology firm FreeWheel’s 2Q online video monetization report, out…

Adobe's Bold Plans for Online Ad Business Don't Include Advertising

But watch out if you're Salesforce, comScore, Chartbeat or Brightcove

Once an looming outlier, Adobe wants to play a central role in the online ad business. Despite lots of speculation, the company says it doesn’t want to get into the…

Nielsen and FreeWheel Expand Online Campaign Ratings Partnership

Aimed to spark OCR usage for video buyers

Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients. In a best-case scenario for…

Web Video Companies Leaving Tons of Cash on the Table

FreeWheel CEO says digital players could quadruple their ad output

FreeWheel sees a lot. The company helps power video content management and ad decisions for a number of big media companies, including Fox, NBCU, Turner, Vevo and AOL. As a result,…

AOL Unveils 15 Fall Shows in an Aggressive Push for TV Dollars

Razorfish locks up ad deal during NewFront event, claims CEO Armstrong

The NewFronts award for boldest attempt to really take on TV goes to: AOL. At least so far. The Web portal has lined up big names and even bolder claims as…

Ad It Up: Viewers Show High Tolerance for Online Spots

Consumers view 91 percent of ads in long-form video content

Despite being bombarded by an unprecedented fusillade of advertising, consumers of digital video content continue to display a high tolerance for sponsor messaging. According to a new report from the video…

Clogged Pipes: Viewers Not Turned Off by Online Ads

FreeWheel study eyes growing tolerance for online spots

Viewers of online and mobile video are being bombarded by a seemingly endless fusillade of ads, and while clutter does no one any favors, completion rates are holding steady. According to…

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