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Topic: Fred & Farid

How an Organic Food Company Tried to Make the Most Eco-Friendly Ad Campaign Ever

Biocoop goes low-fi

The best marketing embodies the message it's trying to impart. And in the case of French organic food retailer Biocoop, that means trying to be as environmentally friendly as possible…

From Moscow to Mumbai, These Agencies Make Today's Best Campaigns

Portraits of shops doing award-winning ads like 'Epic Split' and 'Dumb Ways to Die'

Stéphane Xiberras, president, photographed on the banks of the Seine by Emmanuel Fradin. BETC Paris While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens…

Ad of the Day: Orangina

The orange drink is extremely good for you, say the world's weirdest statistics

Four out of five doctors agree that advertisers loves statistics, because consumers tend to believe them, even when they're meaningless. Now, Orangina's latest campaign from Fred & Farid presents the…

Ad of the Day: Orangina

Ladies suddenly the more spiteful sex in spots for 'Miss O!' diet drinks

Ladies, Orangina wants you to know its new "Miss O!" diet drinks will make you feel empowered—even if you're hairy all over. Like a wolf. Or a hyena. The brand's familiar,…

Ad of the Day: Weight Watchers

Chew on this weird, mouthy French campaign from Fred & Farid

While American viewers are being subjected to Charles Barkley in Weight Watchers commercials, the French are getting something even weirder—an artful yet off-putting campaign from Fred & Farid featuring colorful,…

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