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Topic: Franklin Delano Roosevelt

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Lincoln's 'Social' Super Bowl Spot; New Branding Strategy Automaker unveils integrated campaign and in-house agency

Lincoln has purchased a Super Bowl XLVII spot—its first commercial during the big game—that its marketing brass says will be “extremely social.” Reps for the Ford Motor Company have been tight-lipped regarding…

December 3, 2012, 6:00 AM EST

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