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Topic: France

This Heartbreaking Road-Safety PSA Shows How Lives Are Shattered Well Beyond the Crash

Bruno Aveillan's shockwaves of loss

"Nicolas is about to have an accident. He will die in a few minutes." Agency La Chose Group took a slightly different route in dramatizing the impact a collision can have…

Ad of the Day: McDonald's Says Just Thinking About Its Food Will Help in a Bear Attack

Escape the harsh winter with a sandwich fantasy, says TBWA

If you're attacked by a bear while changing a tire on an icy road, McDonald's suggests hiding in your car, closing your eyes and going to your happy place—which might…

The Holidays Weren't So Happy for the Boy in This Haunting, Heartbreaking PSA

A sobering look at family time

Not everyone in the family may have been looking forward to the holiday onslaught, as evidenced by this dark PSA from France.  Publicis Conseil created the ad, which follows an anxious…

This Food Retailer Is Celebrating a 'Gender Free Christmas' for Kids With an Adorable Ad

Ungendered toys for all

Système U, the fourth-largest food retail group in France, is tackling bigger issues than hoverboard stockage in its holiday catalog this year. With a new campaign from TBWA, it's asking:…

Ad of the Day: Audi Made One Hell of a Gnarly Skiing Ad Without Any Snow at All

It's all downhill from here

Look out below! In this gripping Audi Quattro ad from agency Lowe Stratéus and production house The Boat, French ski champion and filmmaker Candide Thovex races down a mountain. There's just…

Porsche Punks New Drivers by Making Them Take Their Test in a 911 Carrera 4

Not exactly a beginner's vehicle

There's a reason your parents put you in a beater when you got your driving permit. To promote the opening of a new Porsche Experience Center in Le Mans, France—the fourth…

600 Fake Outdoor Ads in Paris Blast Corporate Sponsors of the COP21 Climate Talks

Brandalism stunt targets brands' hypocrisy

Couldn't make it to Dismaland before its rapid shut-down? That's OK. There's always Paris. Just in time for the COP21 Climate Conference, an organization called Brandalism has hijacked over 600 outdoor ad spaces in…

This Kids' Clothing Ad Might Be the Most Whimsical Depiction of Child Labor Ever

Is he paid in cupcakes?

To support its new signature, "For Serious Kids," children's clothing company Petit Bateau has launched The Mini Factory. This marks its first brand film since its charming child sailor ad of…

Lego Is Finally Making Slippers to Protect Your Feet From Those Painful Little Bricks

But limited edition won't cut it

Every parent knows the searing pain of stepping on an errant Lego brick in the middle of the night. It might even be how your kids learned their first curse…

French Copywriter's Ad Wins a Top Award Just Days After His Death in the Paris Attacks

Epica judges learned of Fabrice Dubois' role after voting

BERLIN, Germany—A Renault ad by Publicis Conseil won gold in the Epica Awards on Tuesday, and only after voting were the judges told it had been written by copywriter Fabrice…

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