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Topic: France

On the Eve of Cannes Lions, Let's Abolish the Marketer vs. Consumer Trend

Find ways to be funny, gripping and cool along the content journey

We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images If we put ourselves in the brains of consumers,…

Ad of the Day: McDonald's Brings Nations Together in Outdoor Ads for Euro 2016

BETC fosters a sense of unity

Scenes of fan violence have been quite brutal during Euro 2016, which kicked off in France last week. But McDonald's is doing its part to broadcast a message of peace…

How Cannes Still Inspires and Surprises, and Why It Still Really Matters

You just have to know where to look

When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing. You can pretty much predict the exact words—media-neutral, idea-driven, brand…

Why Famous French People Are Suddenly Hating on Their Own National Soccer Team

It's not what you think

In eyebrow-raising Twitter fodder this week, the French former professional soccer player and coach Raymond Domenech tweeted, "#JeNeSupportePasLesBleus," which translates to "I can't stand the Blues." This was weird—especially in advance of the…

Google Built an Escape Room, and Is Making People Use a Bunch of Its Apps to Get Out

Virtual keys to a physical prison

Google France has built an escape room to seamlessly unite online and offline worlds. Created by We Are Social, Première Pièce will open at an undisclosed location in the heart of…

Life-Sized Action Figures Are Popping Up Around the World to Promote Overwatch

Boxed statues appear in Hollywood, Paris and Busan

Sometimes, a big video game launch requires something suitably big to promote it. To mark the launch of its long-awaited new title, Overwatch, Blizzard Entertainment has partnered with Droga5 to create…

This French Insurance Ad Warmly Spotlights Society's Invisible Heroes Who Help Others

Lifting up the public sector

This is for the tree-climbers. France's GMF is the leading insurer of public sector workers. But, typical of the modest sector it serves, it's spent the past 80 years of its…

If Choreography Were an Olympic Sport, Lacoste's Rio 2016 Ad Would Surely Win the Gold

Can your team dance like the French?

With less than 100 days to go before the Rio Olympics, Lacoste builds on its "Life is a beautiful sport" campaign with a chic new video called "Support with Style."  Created…

Think You Can't Zoom In on an Instagram Photo? Sony Xperia Figured Out a Clever Way

Smart promotion for the Z5

To demonstrate the photographic precision and power of its Xperia Z5 smartphone camera, Sony Mobile has created an Instagram image that you can actually zoom in on. Obviously, Instagram doesn't offer…

Radiohead and a Teddy Bear Team Up for One of the Grimmest Ads Ever

French agency Rosapark's latest PSA for Innocence in Danger

Innocence in Danger, the organization that gave us online predator emojis, returns with an equally disturbing ad that transforms youthful symbolism into something tragic.  For International Children's Day this year, it released…

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