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Topic: France

Life-Sized Action Figures Are Popping Up Around the World to Promote Overwatch

Boxed statues appear in Hollywood, Paris and Busan

Sometimes, a big video game launch requires something suitably big to promote it. To mark the launch of its long-awaited new title, Overwatch, Blizzard Entertainment has partnered with Droga5 to create…

This French Insurance Ad Warmly Spotlights Society's Invisible Heroes Who Help Others

Lifting up the public sector

This is for the tree-climbers. France's GMF is the leading insurer of public sector workers. But, typical of the modest sector it serves, it's spent the past 80 years of its…

If Choreography Were an Olympic Sport, Lacoste's Rio 2016 Ad Would Surely Win the Gold

Can your team dance like the French?

With less than 100 days to go before the Rio Olympics, Lacoste builds on its "Life is a beautiful sport" campaign with a chic new video called "Support with Style."  Created…

Think You Can't Zoom In on an Instagram Photo? Sony Xperia Figured Out a Clever Way

Smart promotion for the Z5

To demonstrate the photographic precision and power of its Xperia Z5 smartphone camera, Sony Mobile has created an Instagram image that you can actually zoom in on. Obviously, Instagram doesn't offer…

Radiohead and a Teddy Bear Team Up for One of the Grimmest Ads Ever

French agency Rosapark's latest PSA for Innocence in Danger

Innocence in Danger, the organization that gave us online predator emojis, returns with an equally disturbing ad that transforms youthful symbolism into something tragic.  For International Children's Day this year, it released…

France's Yellow Pages Just Made an Interactive Music Video About a Lady Who Builds a Sexbot

How Sid Lee sold the oldest directory on Breakbot's 'erotic dream'

Pages Jaunes—the French Yellow Pages—just launched an interactive music video for Breakbot's latest single, "My Toy." This may sound like a weird combination. But think about how much creative, local…

Feeling the Munchies at Night This Month? This Snack Brand Has Got Your Back

Granola offers a little #NightAssistance through April

Just in time for 4/20 (the unofficial holiday for lightin' a blunt), French biscuit maker Granola is taking on the munchies. "Late Night Drama" is an ad for Granola Night Assistance, which…

Ad of the Day: Remarkable, Surreal Ad Casts LGBT Struggles as an Obstacle Course

Step into the shoes of a lifelong warrior

The war for equality advances in fits and starts. And for those who aren't in the line of fire, it's easy to assume the work is done with a few…

Netflix's Clever YouTube Prerolls Use Your Searches to Cue Up Specific Scenes From 'Friends'

Ogilvy Paris tags thousands of top videos

How do you make a sitcom like Friends, which went off the air 12 years ago—a year before YouTube even existed—seem relevant to YouTube users today? If you're Netflix, which recently…

Two British Creatives Posted Refugee 'Homes' on Airbnb to Raise Money for Relief

But is it helpful or harmful?

To bring attention to the awful conditions of the infamous refugee camp in Calais, France, colloquially called "The Jungle," London-based creatives Jason Scott and Joris Philippart listed examples of refugee…

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