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Topic: France

Don't Drink and Drive. In This Powerful Ad, It Really Does Sound Like a Broken Record Snippets of disaster

This is what it sounds like when you drink too much, then get behind the wheel. Surprise: It does not have a happy ending. A new PSA by ad agency La…

April 16, 2014, 9:05 AM EDT

This Childhood Obesity Ad Is So Good, the French Thought It Was Real We speak to the student behind it

In the U.S., ads about weight usually come in the form of relatively thin women eating light yogurt. Awareness of obesity, especially in children, hasn't really taken off. But in France,…

March 27, 2014, 8:57 PM EDT

This French Ad Has the Most Unbelievably Gorgeous Food Shots Ever Proximity BBDO bakes perfection

If you like to cook, eat or look at pretty things, enjoy this gorgeously hypnotic bit of food porn from French coffee brand Carte Noir. Created by Proximity BBDO and two…

March 24, 2014, 12:36 PM EDT

Here Are the New American Stereotypes, According to French Ads for McDonald's Hockey, bullying and Baywatch

This series of French McDonald's ads for three new sandwiches proves that, for better or worse, European stereotypes of Americans have changed a bit over the years. Instead of being…

December 20, 2013, 12:49 PM EST

BETC and Canal+ Satisfy Your Craving for More Dwarf Clowns in Advertising Latest spot from celebrated pair

BETC and Canal+ together produced one of the most beloved ads of recent years in "The Bear," a hilarious and impeccably produced spot that won the Film Craft Grand Prix…

September 12, 2013, 2:24 PM EDT

McDonald's Figures It Needs Only the Product, Not the Branding, in Striking New Ads TBWA's bold close-ups

All new from McDonald's: the McCloseUp. The chain is taking fast-food porn to new heights with a series of print ads from TBWA Paris that consist entirely of intimately photographed…

August 2, 2013, 10:32 AM EDT

McDonald's Ads Are as Mouth-Watering as McDonald's Food in New French Campaign TBWA looks at iconic menu items

TBWA\Paris places ads within ads in this new McDonald's campaign, with print and billboard elements playing key roles in a series of understated TV commercials. Branding cues such as the McDonald's…

July 31, 2013, 11:11 AM EDT

IBM's Outdoor Ads Actually Try to Be Useful and Make Cities Better Bench, shelter, ramp

IBM's technology is helping cities get smarter in innumerable ways. Now, its outdoor advertising is doing the same—by making simple little improvements to the landscape. A triad of outdoor ads…

June 7, 2013, 10:00 AM EDT

Ads for Playboy Fragrances Have Plenty of Happy Endings, and a Few Weird Ones Too Sequel to last year's elevator ad

One of the better Playboy ads of recent years was last year's "Elevator" spot from DDB Paris and directors The Perlorian Brothers. Here are two more ads done in the…

May 22, 2013, 12:38 PM EDT

Paris Agency Introduces Come4.org, a Porn Site Devoted to Charity (NSFW) Explicit Web film tells Asta Philpot's story

What if being bad could do some good? That's the question asked by Come4.org, which describes itself as "the first user-generated, nonprofit pornography site devoted to funding charitable and ethically…

April 30, 2013, 10:32 AM EDT

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