Advertisement

Topic: France

McCann Created an Escort Service That Had a Macabre Surprise for Anyone Who Tried It

And you thought Ashley Madison was scary

Prostitution has always been fraught with the risk of violence, but today the internet provides broader scope and anonymity. Alongside the sense of entitlement that some people get when they…

Parents Will Love This Sweet, Heartbreaking Ikea Ad With a Kid Picking Out Furniture

Time flies when you're furnishing your life

The first trip a person makes to Ikea is often with his or her parents. Buzzman Paris brings that bittersweet visit to life in "My Son," an ad that opens…

We Tested This South Park Fart-Smelling VR Device, and Now We Can Never Unsmell It

Buzzman subjects us to the Nosulus Rift

The inside of my nose smells like South Park, and I'm worried it will never go away. If you weren't following the Olympics—which saturated all media—too closely, by now you probably…

This Ad for a Snorkeling Mask Is So Elegant, You Won't Want to Hit the Beach Without One

A surprisingly serene experience

This ain't your grandpa's snorkeling mask. To promote Tribord's Easybreath full-face snorkeling mask, French agency Rosapark released a spot that almost seamlessly blends water and sky—a visual metaphor for how the…

Buzzman Launches Productman, Another Sign That Brand Innovation Is Ripe for Agency Growth

Creatives are shifting to makers

In case you had any doubt that agencies are looking to become known as much for inventing products as creating ads, French agency Buzzman has launched sister agency Productman, a "business…

Euro 2016 Foes Spread the Love, Not HIV, in Risqué French AIDS Awareness Ads

Blending together in a time of strife

Talk about sexual healing. On the heels of Skittles shedding its rainbow for London Pride, Euro 2016 is seeing color in some unexpected places. TBWA\Paris' latest campaign for AIDES, the HIV and AIDS…

Porn Stars Lose Their Partners in French Cable Ads That Would Never Fly Here (NSFW)

Share the GIFs with caution

Mainstream American marketing doesn't like to touch pornography at all, but this French campaign for pay-cable TV provider Canal+ revels in it—in amusingly offbeat fashion. The agency, BETC, wanted to communicate…

On the Eve of Cannes Lions, Let's Abolish the Marketer vs. Consumer Trend

Find ways to be funny, gripping and cool along the content journey

We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images If we put ourselves in the brains of consumers,…

Ad of the Day: McDonald's Brings Nations Together in Outdoor Ads for Euro 2016

BETC fosters a sense of unity

Scenes of fan violence have been quite brutal during Euro 2016, which kicked off in France last week. But McDonald's is doing its part to broadcast a message of peace…

How Cannes Still Inspires and Surprises, and Why It Still Really Matters

You just have to know where to look

When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing. You can pretty much predict the exact words—media-neutral, idea-driven, brand…

Advertisement
Advertisement