Topic: France

Opel Is Showing Off the First Automobile You Can Start With Your Mind

Think happy thoughts

The Paris Motor Show is taking place from Oct. 1-16, and Opel has a surprise for visitors to its stand—an Opel Astra you can start with your mind. Guests are invited…

Ad of the Day: This Remarkable Ad About Loneliness Rejects the Future of Robot Caregivers

French spot strives for a human connection

If you're gnawing at the bit for the return of Black Mirror, you'll find brief gratification in "BEN (Bionically Engineered Nursing)," an ad that offers a brief glimpse into the…

Consuming Too Much Info? You Might Be Infobese, Say These Very Strange Ads (NSFW)

Surreal, Magritte-like print work from Glory Paris

There's more than one way to feel the flab. But however much time you spend on the treadmill, French ad publication Influencia hopes to draw your attention to a more…

Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success

When likes act as enablers

We all know a girl like Louise Delage. You've been on Instagram for years and are scraping by with 50 likes on a good day—then she appears on the scene,…

McCann Created an Escort Service That Had a Macabre Surprise for Anyone Who Tried It

And you thought Ashley Madison was scary

Illegal prostitution has always been fraught with the risk of violence, but today the internet provides broader scope and anonymity. Alongside the sense of entitlement that some people get when…

Parents Will Love This Sweet, Heartbreaking Ikea Ad With a Kid Picking Out Furniture

Time flies when you're furnishing your life

The first trip a person makes to Ikea is often with his or her parents. Buzzman Paris brings that bittersweet visit to life in "My Son," an ad that opens…

We Tested This South Park Fart-Smelling VR Device, and Now We Can Never Unsmell It

Buzzman subjects us to the Nosulus Rift

The inside of my nose smells like South Park, and I'm worried it will never go away. If you weren't following the Olympics—which saturated all media—too closely, by now you probably…

This Ad for a Snorkeling Mask Is So Elegant, You Won't Want to Hit the Beach Without One

A surprisingly serene experience

This ain't your grandpa's snorkeling mask. To promote Tribord's Easybreath full-face snorkeling mask, French agency Rosapark released a spot that almost seamlessly blends water and sky—a visual metaphor for how the…

Buzzman Launches Productman, Another Sign That Brand Innovation Is Ripe for Agency Growth

Creatives are shifting to makers

In case you had any doubt that agencies are looking to become known as much for inventing products as creating ads, French agency Buzzman has launched sister agency Productman, a "business…

Euro 2016 Foes Spread the Love, Not HIV, in Risqué French AIDS Awareness Ads

Blending together in a time of strife

Talk about sexual healing. On the heels of Skittles shedding its rainbow for London Pride, Euro 2016 is seeing color in some unexpected places. TBWA\Paris' latest campaign for AIDES, the HIV and AIDS…