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Topic: France

This Dog's Road Trip Stretching Routine Might Be the Best Reason to Buy a Citroen Well, or maybe the fuel efficiency

Citroen puts on the dog once again in this commercial with an anthropomorphized mutt who charmingly works out the muscle kinks and stiffness of a long drive when its owner…

September 18, 2014, 10:50 AM EDT

French Resistance Crumbles in Netflix Debut But company still faces stiff cable competition

Netflix broke through some heavy French telecom resistance today as it debuted its video-on-demand service in six more European countries. One of France’s major telecom companies, Bouygues, announced that it…

September 15, 2014, 6:46 PM EDT

Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall Vertical stunt celebrates 30th store in France

Psst, maybe we shouldn't take this apartment—the floor seems kind of slanted. Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall.…

September 12, 2014, 10:07 AM EDT

Does Europe Have Enough Bandwidth to Handle the Netflix Strain? Some speculate low speeds could hobble rollout

It's been established that the French in particular are skeptical about Netflix's upcoming continental rollout. But will French cinephiles even be able to stream their favorite Louis Malle films once…

September 8, 2014, 1:56 PM EDT

John Malkovich Makes a Pretty Damn Good Vampire in This Fun French Ad Sink your teeth into Buzzman's spot

John Malkovich plays a vampire in this amusing, cinematic spot from Buzzman promoting French streaming video service Canal Play. His character is also a bank manager. The fangs work either…

August 26, 2014, 10:36 AM EDT

Canal+ Lets You 'Be the Bear' in Fun Interactive Sequel to Famous TV Spot Your turn to be a diva

I'm roaring with approval for this interactive sequel, of sorts, to "The Bear," the 2012 Grand Prix-winning commercial from BETC Paris and French movie channel Canal+. In the original, an ursine…

June 16, 2014, 2:51 AM EDT

McDonald's Unveils the Simplest Ads It's Ever Made TBWA Paris turns products into icons

Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald's? Not in…

May 22, 2014, 9:46 AM EDT

Canal+ Makes Clever Use of Its + Symbol in Redesigned Movie Posters Fun campaign celebrates Cannes Film Festival

This Canal+ campaign, which uses the French TV channel's trademark "+" symbol as a visual cue in a series of reimagined movie posters, sure has lots of positives. The work was…

May 12, 2014, 10:52 AM EDT

Would These Crazy 3-D Ads Inspire You to Travel More? French rail campaign plays to passions of passers-by

You're walking down the street and you see a giant 3-D mouth singing opera. Maybe you see an enormous, realistic rugby player taking a shower. Perhaps a gigantic Marilyn Monroe…

May 6, 2014, 11:01 AM EDT

Ad of the Day: Life Jacket Maker's Chilling Site Makes You Feel Like You're Drowning Scroll to stay afloat

If you have an intense fear of drowning, this ad is not for you. Paris agency CLM BBDO created "Sortie En Mar," or "A Trip Out to Sea," a vivid, first-person…

April 24, 2014, 10:55 AM EDT

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