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Topic: France

How an Organic Food Company Tried to Make the Most Eco-Friendly Ad Campaign Ever

Biocoop goes low-fi

The best marketing embodies the message it's trying to impart. And in the case of French organic food retailer Biocoop, that means trying to be as environmentally friendly as possible…

This Household Cleaning Brand Has the World's Most Immaculate Twitter Feed

Nothing but white space, with hidden notes

If you're a cleaning brand, you'd better have your house in order—which means making your social media feeds as spotless as possible. French brand Spontex has done just that on…

McDonald's Updates Its Famously Minimalist Ads in France to Include Emojis

Menus items are now made of happiness

McDonald's in France makes some of the most spare, striking outdoor ads anywhere. For the past couple of years, the OOH ads have shown just the menu items, with almost…

Get a Real Friend, Because Yours Suck, Say Pedigree's Great Ads for Dog Adoption

Well, it's funny because it's true

Here's a great little campaign for dog adoption by Pedigree and French agency CLM BBDO. Because a dog really will be your best friend, and a loyal one—unlike human best…

Ad of the Day: A Heroic Dweeb Doesn't Quite Get the Girl in This Funny French Breakfast Ad

5 more minutes?

If you like a good twist ending, check out this French action-comedy spot for Mondelez's Tassimo coffee and Belvita breakfast cookies. It plays on classic (hackneyed) tropes—a nerdy guy makes for…

A Boy Discovers the World's Greatest Superpower in This Remarkable French Ad

Astronaut, rock star and more

Here is a really beautifully filmed commercial from France featuring a boy named George who has remarkable powers. It would spoil the ending a bit to tell you the advertiser,…

Agency Will Send Copywriter to Space If Enough People Like Its Facebook Page

FCB Paris looks to the skies

Up, up and away? FCB Paris plans to send one of its creatives into space. The agency will use almost 37,000 balloons to hoist intrepid advernaut Baptiste Szuwarski toward heaven. The…

Watch This Ad Agency Tell Its Staffers They Have to French Kiss Their Clients

Their reactions are pretty great

Plenty of agencies describe themselves as full service, but one really wants to take that commitment to the next level. At least, that's the premise of a video Geometry Global Paris…

Why Don't We Have Unicorns Today? This Ballsy French Ad Explains Everything

Canal+'s new take on Noah's Ark

We would still have unicorns around today were it not for an epic screw-up by Noah's son during the loading of the Ark all those years ago. That's the premise of…

Ad of the Day: A Beautiful Airline Spot Celebrates the Sibling Cities of New York and Paris

Defined by differences, but with so much in common

Paris and New York. As two of the world's cultural epicenters—and, among a certain set, the cultural epicenters—the cities are constantly being compared in terms of everything from fashion and…

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