Topic: Fragrances

Ad of the Day: Spike Jonze's New Perfume Ad Is Ludicrous, High-Octane, Sci-Fi Fun

Margaret Qualley's mutant brain spasms to the beat

If you find most ads for pricey perfume to be pretentious and ridiculous, because they are, this one's for you. But it's so over the top, it can't help but…

The Duo Behind Catfish Created 10 Stylish Fragrance Films at a Single NYC Address

Collaboration brings Derek Lam's 10 Crosby to life

Noted New York fashion designer Derek Lam wanted to create something unique to trumpet the launch of his Derek Lam 10 Crosby fragrance collection. So instead of hiring an ad…

Diddy's New Fragrance Ad Is So NSFW, It's Ridiculous (Seriously NSFW)

But it's not actually about sex, he says

Diddy and his girlfriend Cassie Ventura basically have sex in this NSFW spot for his new fragrance, 3 AM. But he says it's actually not about sex—not really. "I think if…

If You Can Sit Through This 7-Minute One Direction Perfume Ad, You're a Better Tween Than I

All about That Moment

They pout, they preen, they shill. And more than likely, they score. The members of One Direction, boy band and global merchandising phenomenon, star in a new video that's not a…

Ad of the Day: Keira Knightley Does Her Best Bond Girl Imitation for Chanel

Joe Wright directs 'She's Not There'

Since first signing on as the face of Chanel's Coco Mademoiselle fragrance in 2007, Keira Knightley has become firmly ensconced within Karl Lagerfeld's pantheon of waifish muses, a group that…

Ad of the Day: Robert Pattinson Finds a New Circle of Hell for Dior Homme

Roasting with Romain Gavras

When the advertising gods cast my soul into hell as punishment for writing negative reviews, I'll probably be forced to watch a witless, artsy perfume commercial like this Dior Homme…

Ad of the Day: Guerlain Goes to the Ends of the Earth in the Year's Most Lavish Spot

A Bruno Aveillan special

This new ad for French perfume house Guerlain's Shalimar fragrance is perhaps the single most elaborate spot this side of the same director's famous Cartier commercial from last year. Say…

David Fincher Directs Rooney Mara in Calvin Klein Fragrance Ad

Take a trip Downtown

David Fincher's Calvin Klein commercial starring Rooney Mara exists in a dreary, dreamless dimension beyond banality and cliché. It occupies a zone so soullessly stylized that "style" loses all meaning…

Ads for Playboy Fragrances Have Plenty of Happy Endings, and a Few Weird Ones Too

Sequel to last year's elevator ad

One of the better Playboy ads of recent years was last year's "Elevator" spot from DDB Paris and directors The Perlorian Brothers. Here are two more ads done in the…

How the Perfume Business Lost Its Class

Ivanka Trump is no Audrey Hepburn

In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for…