Fragrances | Adweek Fragrances | Adweek
Advertisement

Topic: Fragrances

If You Can Sit Through This 7-Minute One Direction Perfume Ad, You're a Better Tween Than I All about That Moment

They pout, they preen, they shill. And more than likely, they score. The members of One Direction, boy band and global merchandising phenomenon, star in a new video that's not a…

April 9, 2014, 4:06 PM EDT

Ad of the Day: Keira Knightley Does Her Best Bond Girl Imitation for Chanel Joe Wright directs 'She's Not There'

Since first signing on as the face of Chanel's Coco Mademoiselle fragrance in 2007, Keira Knightley has become firmly ensconced within Karl Lagerfeld's pantheon of waifish muses, a group that…

March 26, 2014, 3:06 PM EDT

Ad of the Day: Robert Pattinson Finds a New Circle of Hell for Dior Homme Roasting with Romain Gavras

When the advertising gods cast my soul into hell as punishment for writing negative reviews, I'll probably be forced to watch a witless, artsy perfume commercial like this Dior Homme…

September 3, 2013, 11:58 AM EDT

Ad of the Day: Guerlain Goes to the Ends of the Earth in the Year's Most Lavish Spot A Bruno Aveillan special

This new ad for French perfume house Guerlain's Shalimar fragrance is perhaps the single most elaborate spot this side of the same director's famous Cartier commercial from last year. Say…

August 28, 2013, 3:55 PM EDT

David Fincher Directs Rooney Mara in Calvin Klein Fragrance Ad Take a trip Downtown

David Fincher's Calvin Klein commercial starring Rooney Mara exists in a dreary, dreamless dimension beyond banality and cliché. It occupies a zone so soullessly stylized that "style" loses all meaning…

July 12, 2013, 9:32 AM EDT

Ads for Playboy Fragrances Have Plenty of Happy Endings, and a Few Weird Ones Too Sequel to last year's elevator ad

One of the better Playboy ads of recent years was last year's "Elevator" spot from DDB Paris and directors The Perlorian Brothers. Here are two more ads done in the…

May 22, 2013, 12:38 PM EDT

How the Perfume Business Lost Its Class Ivanka Trump is no Audrey Hepburn

In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for…

March 27, 2013, 10:04 PM EDT

Ad of the Day: Prada French love triangles never felt so good as in Wes Anderson and Roman Coppola's delightful short film

High-fashion ads shot by celebrity directors usually amount to little more than pretentious, narrative-starved ad-sturbation. Prada, though, often delivers something more, something refreshing for the category—a cool sense of style…

March 27, 2013, 1:15 PM EDT

Three's Company in Wes Anderson and Roman Coppola's New Prada Short Film Trio of Candy L'Eau teasers

From flatulence to fancy perfume, I've had a fragrant week at AdFreak. Prada has commissioned a short film by Wes Anderson and Roman Coppola to tout its Candy L'Eau scent.…

March 22, 2013, 2:02 PM EDT

Perspective: Shaken, Not Stirred Every normal, red-blooded dude wants to be like James Bond, and smell like him

When Skyfall opened in theaters in November last year, it became the 23rd film in the James Bond series, which began with 1963’s Dr. No. Judging from the box-office take…

January 24, 2013, 7:30 AM EST

Advertisement