Fragrances | Adweek
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Topic: Fragrances

Ads for Playboy Fragrances Have Plenty of Happy Endings, and a Few Weird Ones Too Sequel to last year's elevator ad

One of the better Playboy ads of recent years was last year's "Elevator" spot from DDB Paris and directors The Perlorian Brothers. Here are two more ads done in the…

May 22, 2013, 12:38 PM EDT

How the Perfume Business Lost Its Class Ivanka Trump is no Audrey Hepburn

In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for…

March 27, 2013, 10:04 PM EDT

Ad of the Day: Prada French love triangles never felt so good as in Wes Anderson and Roman Coppola's delightful short film

High-fashion ads shot by celebrity directors usually amount to little more than pretentious, narrative-starved ad-sturbation. Prada, though, often delivers something more, something refreshing for the category—a cool sense of style…

March 27, 2013, 1:15 PM EDT

Three's Company in Wes Anderson and Roman Coppola's New Prada Short Film Trio of Candy L'Eau teasers

From flatulence to fancy perfume, I've had a fragrant week at AdFreak. Prada has commissioned a short film by Wes Anderson and Roman Coppola to tout its Candy L'Eau scent.…

March 22, 2013, 2:02 PM EDT

Perspective: Shaken, Not Stirred Every normal, red-blooded dude wants to be like James Bond, and smell like him

When Skyfall opened in theaters in November last year, it became the 23rd film in the James Bond series, which began with 1963’s Dr. No. Judging from the box-office take…

January 24, 2013, 7:30 AM EST

Perspective: Hey, Sailor A look at how the romance and sexuality of the swabby has been tapped to sell

It was Supreme Court Justice Potter Stewart who, in 1964, famously said that while he couldn’t define pornography, he knew it when he saw it. Potter’s oft-quoted analysis bears mentioning…

January 10, 2013, 8:58 AM EST

Eau de Pizza Hut, the Chain's New Perfume, Smells Like Freshly Baked Dough Novelty product salutes Facebook fans

If you want to smell like hot grease and you can't afford Madonna's perfume, you're in luck! Pizza Hut has a fragrance now. Well, Pizza Hut Canada does, anyway. Its…

December 6, 2012, 9:00 AM EST

Nicki Minaj Becomes the Bride of C-3PO in New Fragrance Ad Singer bathes in her own robot blood

Perfume ads are often total nonsense, especially when they're for celebrity fragrances. So, it's no surprise that Nicki Minaj has tweeted out a baffling new commercial for her first signature…

November 16, 2012, 3:36 PM EST

'SNL' Spoof of Brad Pitt's Chanel Ad Only Slightly Sillier Than the Real Thing Taran Killam takes a crack at it

That Saturday Night Live would skewer Brad Pitt's Chanel No. 5 campaign was "inevitable." That's the word the hunky actor poutingly emoted at the end of his much adored/discussed/maligned Chanel…

October 22, 2012, 9:16 AM EDT

Brad Pitt's Chanel No. 5 Ad Is Total Nonsense, and I'm OK With That Brand still gets its money's worth

Brad Pitt can always get hearts a-racing and tongues a-wagging, which is gold for any marketer he aligns with. In the case of his $7 million endorsement of iconic French…

October 15, 2012, 2:37 PM EDT

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