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Topic: Fox

Why Fox Spent the Past 7 Months Trying to Get You to Watch Scream Queens Tonight

It all started with Friday the 13th

If you're one of two dozen broadcast shows debuting this fall, how do you break through the glut of TV marketing and connect with viewers? Fox tried something novel for…

These Are the TV Network Chiefs' Game Plans for Wooing Audiences and Advertisers

Bold moves, big challenges this fall

Even with all the seismic changes in the television business over the past several years, some things remain constant: For the broadcast networks, everything still revolves around the fall season,…

Why the Fall TV Lineup Is Loaded With Shows You Already Know

Networks play it safe with familiar series, characters and movies

The Muppets is just one of several freshman shows with a pre-sold brand the networks hope give them an edge this fall. The prime-time schedule includes two movie adaptations (Fox's…

These Are the 7 Keys to Pulling Off a Perfect Emmys Telecast

Nail the monologue and don’t read the reviews

What kind of impact will Andy Samberg have when he hosts the 67th Emmy Awards on Sunday? In the end, not much after you subtract commercial breaks and all the…

A Year After Hitting Rock Bottom, Fox Rebounds With Several Promising New Fall Shows

We ranked the best and worst

We’ve reached Day 4 of Adweek’s week-long fall TV preview, and today we’ll be looking at Fox, which hit rock bottom this time last year: four of its five fall…

Adweek's Fall TV Preview: Which New Shows Are Worth Your Time and Ad Budget?

An in-depth look at all 22 new broadcast series

There's been a lot of talk about "Peak TV" this summer—FX Networks CEO John Landgraf kicked off the conversation last month when he noted there will be more than 400…

How Lauren Conrad Went From MTV Reality Princess to Social Style Queen

The lifestyle guru proves that nice girls finish first

"I'm a little nervous. I'm a lot nervous!" It's nearly 7 p.m. last Wednesday, and Lauren Conrad does indeed seem a bit anxious as she has her signature winged eyeliner touched…

How Ryan Seacrest's First (Unofficial) Broadcasting Job Led Him to a Big New Education Initiative

Giving back to teachers with Think It Up

Ryan Seacrest wants to give back to teachers, whom he credits for giving him his first taste of broadcasting. This might not come as much of a surprise, but Seacrest wasn't…

Instagram Debuts 30-Second Video Ads in Its Latest Pitch to Big Brands

Longer clips 'give ads a more cinematic feel'

Just three months after launching a full-blown ad business, Instagram is kicking things into another gear, announcing today that marketers can utilize 30-second videos in campaigns. Before, ads were capped at…

The Year's 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell

See why these brands made the cut

The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably…

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