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Topic: Fox

Game of Thrones Sets Another Ratings Record 6.95 million viewers turn out for Sunday night’s episode

Whether they’re going up against zombies or dragons, the broadcast networks can’t seem to catch a break in the Sunday night 9 p.m. slot. According to Nielsen live-plus-same-day data, last night’s…

April 28, 2014, 5:51 PM EDT

Fox Revs Up a Broadcast Revival of Grease There are worse things they could do

On the heels of NBC’s hugely successful revival of The Sound of Music, Fox on Monday announced it is prepping a three-hour live production of the musical Grease. Fox’s staging of…

April 28, 2014, 3:31 PM EDT

Hulu CEO Mike Hopkins Is Helping Digital Video Get the Respect It Wants And the hits his company needs

At the moment, Mike Hopkins has the two hardest jobs in online video. The first is as CEO of Hulu (its third in a year and a half), where he’s…

April 27, 2014, 8:25 PM EDT

Sluggish Debuts for Bad Teacher, Black Box As season winds down, 2 new shows stumble

With just a month to go before the 2013-14 broadcast TV season slinks off into the murk of history, the networks on Thursday night launched a pair of last-gasp series.…

April 25, 2014, 1:22 PM EDT

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue Even incremental lifts will lead to a windfall

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to…

April 24, 2014, 10:10 AM EDT

The 2014 Upfront Preview How the big 4 stack up

Analogies are often facile things, contrivances designed to hammer home a theme when a light tap of the mallet would suffice. But in light of the fact that it’s a)…

April 21, 2014, 8:58 PM EDT

TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market $87.8 million down the tubes—and that’s just the impact on the top 10 shows

In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are…

April 21, 2014, 12:58 PM EDT

‘Game-Changer’ Episode of Agents of S.H.I.E.L.D. Fizzles Captain America: The Winter Soldier crossover hits a series low

Although Tuesday night’s installment of Marvel’s Agents of S.H.I.E.L.D. was heavily promoted as a tie-in to the newly released theatrical hit Captain America: The Winter Soldier, relatively few viewers were on…

April 9, 2014, 5:56 PM EDT

How Do You Find the Right Scream for an Angry Goat in Your Ad? Tunewelders will go to any length to find pitch-perfect melodies and organic sounds

Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production…

April 8, 2014, 6:07 AM EDT

Dead Air: Zombies or No Zombies, Sunday Broadcast Ratings Continue to Slump Resurrection, Believe hit series lows

Now that The Walking Dead has staggered off for its customary six-month between-seasons break, broadcasters last night may have hoped to regain some of their lost potency in the Sunday…

April 7, 2014, 2:07 PM EDT

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