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Topic: Fox Sports

Fox Enlists Mega-Robot to Promote FS1 Launch

Cleatus comes to life … and he’s bearing down on a city near you

Cleatus walks among us. In advance of the August 17 launch of Fox Sports 1, the network’s marketing and promotions team has brought the animated Fox NFL Sunday robot to life…

Fox Sports Grabs Rights to Golf’s U.S. Open

High bid displaces NBC Sports, ESPN

On the eve of the launch of its 24/7 cable network, Fox Sports has nailed down the broadcast rights to the U.S. Open, the second of the four major golf…

NBC Sports Drives Off With Nascar Rights

ESPN, TNT to take a final lap in 2014

On the eve of ESPN’s 18-race Nascar season, it appears that the network’s affiliation with auto racing is entering its final lap. According to multiple sources, ESPN will not renew its…

Mo Shines, but All-Star Ratings Continue to Falter

Another low-rated Midsummer Classic for Fox

As baseball’s all-time saves leader ambled in from the bullpen in the bottom of the 8th inning, fans at Citi Field—and all over America—stood up and took notice. New York Yankees…

Fox Sports Cooks Up Epic Promo for FS1

90-second spot will air during MLB All-Star Game

Fox Sports has created a supersized new promo spot designed to get viewers of the 2013 MLB All-Star Game pumped for the launch of what it is calling the “biggest…

Fox Bows Double Box Ad Format in MLB Broadcast

Picture-in-picture execution to pop up in Sox-Tigers game

After kicking the tires on the “double box” ad format in Nascar races and during the Jan. 4 AT&T Cotton Bowl Classic, Fox Sports is taking its innovative break to…

Disney’s Rasulo Dismisses the Fox Sports 1 Threat

Mouse House CFO relegates ESPN rivals to a ‘distant No. 2’

While Fox Sports 1 believes it will be competitive with ESPN within a few years after its August 17 launch, at least one of Bristol’s corporate overseers seems all but…

Nascar Goes All-In With Green Initiative

New O&M spot to bow during Fox’s STP 400

As part of an ongoing eco-friendly initiative, Nascar on Sunday will roll out a new spot designed to illustrate how its drivers and corporate partners are chipping in to help…

Fox Sports 1 to Launch Aug. 17

News Corp. takes the wraps off its bid to take share from ESPN

After months of speculation—and 15 years of behind-the-scenes machinations—Fox Sports on Tuesday officially announced plans to launch a national cable sports network. And while the ultimate goal is to topple…

ESPN Lands Cheapie Big East Rights Deal

Bristol matches NBC Sports' $130 million bid

ESPN has matched NBC Sports' bid for the media rights to the Big East Conference, and in so doing has secured its position as the league's primary rights holder. While neither…

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