Topic: Fox Sports
Fox Sports and Nascar have inked an eight-year extension of their media rights deal, a move that will keep the first half of the Sprint Cup Series on the Fox…
Major League Baseball has secured its media rights deals through the start of the next decade, coming to agreements with Fox and Turner Sports on a pair of new eight-year…
Mass Relevance, which calls brands like Fox Sports, Victoria’s Secret, TaylorMade, Pepsi and New York Giants clients, today is debuting a self-service tool aimed at brands, agencies and media companies.…
Bud Light is kicking off the second year of its NFL sponsorship with a season-long campaign that focuses on the fan. The country’s top-selling beer will suit up for tonight’s season…
As the Book of Revelations would have it, 666 is the number of the beast. Tack six zeroes on the end and it’s also the annual fee ESPN will pay…
In a major restructuring of News Corp.’s media and entertainment juggernaut, Peter Rice has been elevated to chairman and CEO of the Fox Networks Group. The promotion puts Rice at…
A 5-0 first-inning lead and seven subsequent scoreless frames put a damper on the 2012 Major League Baseball All-Star Game, and the dearth of drama had Fox viewers making an…
Fox has sold out its ad inventory in and around next week’s Major League Baseball All-Star Game, moving spots at a high single-digit percentile increase versus last year’s rates. According to…
Fox sold out its ad inventory for the UEFA Champions League Final in record time, clearing the decks a good six weeks before Chelsea and Bayern Munich will square off…
Fox is going all in on Saturday night, energizing the sleepiest night of the broadcast week with a full complement of live sports coverage. Beginning this weekend, the top-rated network will…
