Fox Sports Live | Adweek
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Topic: Fox Sports Live

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Fox Sports 1 Plants Its Flag but Has a Long Way to Go Adding rights is key to growing its audience

As Fox Sports 1 approaches its first six months on air, Fox Sports Media Group evp of marketing Robert Gottlieb has reason to be proud: household penetration is strong, awareness…

January 28, 2014, 6:00 AM EST

Fox Sports 1 Powers Through Its First Month Startup cable net dominates second-tier players

A month after its much-ballyhooed launch, Fox Sports 1 is proving itself to be a much more attractive advertising environment than its predecessor. According to Nielsen data, FS1’s first 30 days…

September 20, 2013, 1:41 PM EDT

Fox Bows Double Box Ad Format in MLB Broadcast Picture-in-picture execution to pop up in Sox-Tigers game

After kicking the tires on the “double box” ad format in Nascar races and during the Jan. 4 AT&T Cotton Bowl Classic, Fox Sports is taking its innovative break to…

June 21, 2013, 4:17 PM EDT

Popular TSN SportsCentre Anchors Head to Fox Sports Live Net reportedly scoping other talent for 3-hour programming block

Popular TSN SportsCentre anchors Jay Onrait and Dan O'Toole are leaving the Canadian net for Fox Sports, according to Sports Illustrated. A year after The Wall Street Journal wrote that the…

May 8, 2013, 3:57 PM EDT

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