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Topic: Fox Sports 1

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Fox Sports 1 Expands Its Relationship With Pereira & O'Dell Shop parlays project work into lead agency status

Pereira & O'Dell has parlayed project work for Fox Sports 1 into top status. The new sports network today appointed the shop as its lead creative agency. The account will be…

August 12, 2013, 2:34 PM EDT

Fox Enlists Mega-Robot to Promote FS1 Launch Cleatus comes to life … and he’s bearing down on a city near you

Cleatus walks among us. In advance of the August 17 launch of Fox Sports 1, the network’s marketing and promotions team has brought the animated Fox NFL Sunday robot to life…

August 9, 2013, 4:34 PM EDT

Fox Sports Grabs Rights to Golf’s U.S. Open High bid displaces NBC Sports, ESPN

On the eve of the launch of its 24/7 cable network, Fox Sports has nailed down the broadcast rights to the U.S. Open, the second of the four major golf…

August 7, 2013, 11:23 PM EDT

Disney, Time Warner Confident About NBA Prospects CEOs predict renewals for ESPN, TNT

While rival networks may be licking their chops in anticipation of trying to wrest away the media rights to the NBA, both legacy partners said they are confident that they’ll…

August 7, 2013, 4:24 PM EDT

NBCU Revenue Soars on Cable, Broadcast Ad Sales Momentum Peacock closing the CPM gap

With the 2013-14 upfront receding in the rearview mirror, NBCUniversal CEO Steve Burke told investors this morning that the company’s broadcast and cable units have made “good progress” in their ongoing quest to…

July 31, 2013, 11:14 AM EDT

NBC Sports Drives Off With Nascar Rights ESPN, TNT to take a final lap in 2014

On the eve of ESPN’s 18-race Nascar season, it appears that the network’s affiliation with auto racing is entering its final lap. According to multiple sources, ESPN will not renew its…

July 23, 2013, 2:57 PM EDT

Mo Shines, but All-Star Ratings Continue to Falter Another low-rated Midsummer Classic for Fox

As baseball’s all-time saves leader ambled in from the bullpen in the bottom of the 8th inning, fans at Citi Field—and all over America—stood up and took notice. New York Yankees…

July 17, 2013, 6:16 PM EDT

Fox Sports Cooks Up Epic Promo for FS1 90-second spot will air during MLB All-Star Game

Fox Sports has created a supersized new promo spot designed to get viewers of the 2013 MLB All-Star Game pumped for the launch of what it is calling the “biggest…

July 8, 2013, 2:11 PM EDT

Fox Bows Double Box Ad Format in MLB Broadcast Picture-in-picture execution to pop up in Sox-Tigers game

After kicking the tires on the “double box” ad format in Nascar races and during the Jan. 4 AT&T Cotton Bowl Classic, Fox Sports is taking its innovative break to…

June 21, 2013, 4:17 PM EDT

Disney’s Rasulo Dismisses the Fox Sports 1 Threat Mouse House CFO relegates ESPN rivals to a ‘distant No. 2’

While Fox Sports 1 believes it will be competitive with ESPN within a few years after its August 17 launch, at least one of Bristol’s corporate overseers seems all but…

May 31, 2013, 12:59 PM EDT

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