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Twitter's TV Ad Targeting Uses 'Video Fingerprinting' New system could boost Promoted Tweets' effectiveness

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…

May 23, 2013, 12:02 PM EDT

A.J. Clemente's 'F***-Up' Actually Puts Him in Good Company Joins a long list—from Paul Shaffer to Tom Hanks—uttering the FCC no-no

Unfortunately KFYRTV has decided to let me go. Thank you to them and everyone in ND for the opportunity and everyone for the support. — A.J. Clemente (@ClementeAJ) April 22, 2013 A.J.…

April 22, 2013, 3:00 PM EDT

Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons Media giants join mDialog initiative

Fox News, The Wall Street Journal and Shaw Media want to help advertisers convert their TV commercials into hyper-local mobile commerce opportunities. Today, the companies announced that they are working…

April 11, 2013, 1:58 PM EDT

Shepard Smith Sleeps With His Samsung Galaxy Yet he still loves print

Who Shepard Smith Age 49 Accomplishments Host of The Fox Report With Shepard Smith; has been with Fox News since the network launched in 1996; was a correspondent for A Current Affair Base…

March 13, 2013, 2:15 AM EDT

Filibustering Rand Paul Builds His Brand Update: Jr. Kentucky Sen. droned about drones, started #filiblizzard campaign

Update: Paul's filibuster ended shortly after this item was posted, at 12:40, just shy of the 13-hour mark. "I've discovered that there are some limits to filibustering, and I'm going…

March 7, 2013, 1:03 AM EST

Indie News Channels Look to Break Into Cable Can deep pockets + niche ideologies = success?

As cable operators angrily watch margins shrink and subscriber fees rise, independent networks are trying to wedge themselves into the gap—and nowhere is the field of hopefuls more crowded than…

March 4, 2013, 11:13 PM EST

Major Garrett Headed for CBS News Correspondent will continue to write for National Journal

Major Garrett is headed back to TV, taking over as CBS News' chief White House correspondent on Nov. 25. He replaces Norah O'Donnell, who last summer moved over to CBS…

November 19, 2012, 12:25 PM EST

So Much for 2008: Election Shatters Digital News Records Foxnews.com enjoys biggest night ever, along with CNN.com, Politico, others

It turns out all the breathless speculation was correct. Down to its core, the 2012 presidential campaign was indeed the digital election. While most media types anticipated a record-setting night for…

November 12, 2012, 12:00 AM EST

Decision 2012: The Good, the Bad and the Funny While Twitter roared, the election spotlight remained on TV

In a night of indelible moments, perhaps the most arresting spectacle was that of Fox News analyst Karl Rove aggressively disagreeing with the network’s decision to call Ohio for President…

November 7, 2012, 2:23 PM EST

TV News Wins Four More Years You can't hear cheering on Twitter

For all the screwups, awkward vamping, GIF-ready facial expressions and ginned-up suspense, you just can't beat live television coverage for an election. Barack Obama won a second term last night before…

November 7, 2012, 1:42 AM EST

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