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Topic: Fox

Fox’s New 24: Legacy Hero Is on the Run in the World Trade Center Oculus

100-yard motion digital campaign launches Monday

24: Legacy's World Trade Center installation features the franchise's new hero, played by Corey Hawkins.Fox Fox's upcoming 24 reboot, 24: Legacy, doesn't take place in New York, but the series' new…

Fox Sports CEO Says Super Bowl Ratings Have Become 'Bulletproof'

Dependent on the matchup, not the quality of the game

While NFL ratings were down across the board this season, the team putting together Super Bowl LI on Fox don't expect any spillover when the game is finally played on…

This Is (Not for) Us: Why Fox Handed the Year's Hottest Show to NBC

It produces the No. 1 series on 6 networks

As this season breakout freshman series, This Is Us keeps getting bigger, as last night's return notched a 3.0 in the 18-49 demo for the first time. And while Fox,…

Got $5 Million to Spare? Fox Has a Few Super Bowl Slots Left With a Month to Go

Rates are slightly higher than last year's game

Super Bowl LI is one month from today, and it's not too late for marketers to get into the game. While Fox Sports has sold most of its Super Bowl inventory,…

Plunging Ratings Lead to Double-Digits Drop in NFL Ad Revenue in November

Overall broadcast ad spend drops 10.6%

Whether this season's NFL ratings declines were an election-fueled anomaly—as many network and NFL execs insist—or a lasting trend, they started affecting networks' bottom lines last month, according to new…

These Were the Hottest TV Shows and Networks of 2016

Power grabs, real and imagined, ruled the airwaves

Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which…

How Donald Trump’s Win Made Pollsters, Pundits and Journos All Big Losers

Media’s epic fail and the lessons learned

On MSNBC's Morning Joe, just hours after the election of Donald Trump as the 45th president of the United States, the show's co-hosts and panelists sat around a table in…

The World Series and NFL Fuel a Fall Advertising Windfall for Fox Sports

Next up: the Super Bowl

Saying "be careful what you wish for, because you just might get it" is usually a warning, but it was more like a mantra for the Fox Sports ad sales…

The Cubs' Game 7 Win Is the Most-Watched World Series Game in 25 Years

40 million tuned in; Fox Sports took in more than $500,000 per ad

For one week, at least, baseball is once again bigger than football: 40 million people tuned in Wednesday night to watch the Chicago Cubs win its first World Series title…

The Rocky Horror Picture Show Will Feature Snapchat's First Live TV Activations

Snapcodes will unlock new filters during Fox's telecast

Even if viewers don't throw rice or shout at the screen tonight during Fox's remake of The Rocky Horror Picture Show, they'll have a new way to participate—via Snapchat. For the…

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