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Topic: fourth quarter

Publicis Ended 2014 on a Growth Spurt and Expects to Keep the Momentum Going

Sapient integration will be 'the big story of 2015,' Lévy says

Publicis Groupe grew significantly in the last quarter of 2014, ending the year with $9.62 billion in revenue, good enough to maintain its No. 3 position among ad holding companies. Net income for all…

Twitter Now Has 288 Million Users, But Its Growth Rate Is Under Scrutiny

Investors and brands want the social player to scale faster

OK, don't freak out. Twitter's growth appears to be slowing, according to a quarterly earnings call today, but the social network says it's actually gained nearly twice as many users…

Twitter Finally Reveals Its Plan to Make Money From All Those Free Tweets Posted Everywhere

Ads will begin appearing in apps like Flipboard

Promoted tweets are going to show up outside of Twitter for the first time, the company announced today, revealing part of its strategy for increasing ad exposure that had been…

Facebook Just Shared Insane Q4 Mobile Numbers and Ad Sales

Its smartphone promos alone did $2.5 billion

Facebook's mobile sales continue to skyrocket, now accounting for 69 percent of its advertising business, according to results it shared today. During the 2014 fourth quarter, Facebook did $3.6 billion in…

Despite Falling Display Ad Sales, Yahoo's Marissa Mayer Maintains a 'Startup' Mentality

Mobile, video, native and social start making money

During a call with analysts today announcing quarterly results, Yahoo chief Marissa Mayer remarked that if her company—founded in the mid-1990s—were a startup, it would be one of the best in…

Net Income Falls at Interpublic

Q4, full-year declines come despite revenue gains

Net income fell at Interpublic Group last year—both in the fourth quarter and for the full year—despite revenue gains in each period. Revenue grew 3 percent in Q4 to $2.12 billion…

Organic Growth Flattens Out for Publicis Groupe

Hit by Q4 slowdown in emerging markets

Publicis Groupe, in the process of a merger with Omnicom Group, said organic growth was flat in the fourth quarter of last year, in contrast to a 3 percent rise…

Omnicom's Q4 Net Declines 2%

Merger costs impact profits

Omnicom Group, hit by professional fees related to its proposed merger with Publicis Groupe, said fourth-quarter net income declined 2 percent to $300.5 million from $307.1 million in the same…

Facebook Posts $1B-Plus Mobile Revenue

Now accounts for more than 50 percent of ad dollars

Facebook’s mobile business topped $1 billion in revenue last quarter (its Q4) and accounted for more than 50 percent of the social network’s ad dollars for the first time. The company truly…

Yahoo's Marissa Mayer Says Turnaround Still in Making

Fourth quarter showed ad business in decline

Marissa Mayer’s turnaround job at Yahoo looks farther off with its core ad business still in retreat. The company released earnings today that showed its display ad business generated $553 million…

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