Advertisement

Topic: Foursquare

Foursquare Nabs $35 Million in Funding, Aims to Spike Monetization

New investors come on board

Foursquare picked up $35 million in Series D funding and appears to have the fuel to rev up its monetization engines in 2014. It's going to be a crucial year for…

How P&G, Unilever and Campbell's Are Targeting Foursquare Check-In Ads

The nascent promos zero in on mobile-minded consumers

Foursquare introduced post check-in ads during the summer, and brands have been giving the promos a healthy test run since. Adweek has collected a handful of examples of how the mobile…

Check-ins With A Commercial Twist

Rewards given for retail visits

A new commercial check-in mobile ad product is now available to retailers. SessionM, a Boston-based digital ad firm, developed the offering for its hundreds of clients with apps, which are…

Verizon Extends NFL Play to Foursquare Ads

Geo-social app lands FiOS as advertiser

Verizon's multifaceted $1 billion partnership with the National Football League is getting a geo-social layer. Starting this week, Verizon FiOS ads will appear after folks check-in via the mobile app in…

Tide’s Halloween Vines Are Now Everywhere

And with the help of Digitas, brand keeps cranking them out

Advertising is under attack by Vine videos, which are wrapping around Twitter streams, TV sets—and now getting entangled with billboards, thanks to Tide. The Procter & Gamble brand is using…

Foursquare Ads Are Now Available for All Businesses

Marketers can use UGC as creative, too

Foursquare is rolling out its self-service ads for all companies after letting some 800 merchants test the platform in the last two months. The New York-based social-mobile firm has 1.5…

Facebook's Free WiFi Play May Improve Its Local Ads Data, Business Pages

Teams with Cisco to trade check-ins for wireless access

Facebook and Cisco are rolling out a free WiFi system for businesses. But here's the catch: to take advantage of this free Web surfing, consumers are required to check-in to…

Yelp CEO Jeremy Stoppelman Does Not Fear Foursquare

Focused on new products and new markets

Yelp CEO Jeremy Stoppelman is on a serious roll. While second-quarter revenue rose 69 percent year over year, the nine-year-old social review site is expanding in myriad ways. Yelp just…

Facebook's Mobile App Offers OpenTable Reservations

Social giant rolls out Rovi integration as well

Facebook has integrated OpenTable's restaurant booking service into its mobile app. Additionally, the social behemoth has forged an agreement with digital entertainment firm Rovi to let on-the-go users find listings…

Citymaps Revamps Mobile App, Nabs Big Brands

Smartphone looks to hyper-personalize digital mapping

Citymaps, which debuted as a Web-based business tool a few years ago, is relaunching its iPhone app that will be tested by mobile advertisers ranging from fashion retailer Aeropostale to hospitality chain…

Advertisement