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Topic: Foursquare

Foursquare’s Crowley: Our Users Are Real-World Google Crawlers Check-in service reorienting itself around local search

Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday…

March 11, 2013, 6:19 PM EDT

SXSW Expects 28K Attendees This Year—With or Without a 'Highlight' Interactive festival gets bigger and noisier

South by Southwest is expecting a crowd of 28,000 for the interactive portion of its 11-day tech, film and music festival, a SXSW rep told Adweek. That's 3,500 attendees more…

March 6, 2013, 4:59 PM EST

What Twitter's Ad API Really Means for Social Advertising New partners such as Salesforce and Adobe share tactics, spin theories

Advertising on Twitter just got easier. As previously reported by Adweek and TechCrunch, the social platform has rolled out an ad API that will let social marketing developers buy Twitter…

February 20, 2013, 12:33 PM EST

Foursquare's New Privacy Policy Expands Brands' Insights Location app makes users' full names viewable publicly

Amid the furor over Instagram’s proposed policy changes two weeks ago, it would make sense for other apps to postpone any updates of their own. Not Foursquare. The location-based sharing and…

December 31, 2012, 4:18 PM EST

Facebook Gets Foursquare, Yelp Features Social giant makes mobile app more discovery-driven

Facebook's latest mobile app iteration seems to be aimed at getting the social-local-mobile experience on par with Foursquare and Yelp. The Menlo Park, Calif.-based digital giant, which says more than…

December 17, 2012, 4:09 PM EST

Foursquare Has 10.4 Million Monthly Users Nielsen says 42% of those who downloaded app use it at least once a month

Lost in the midst of Nielsen's layered "Social Media Report 2012" report earlier this week was the nugget that Foursquare had 10.4 million Android/iPhone users in July, representing about 42…

December 5, 2012, 4:20 PM EST

Social Media Ads Go 'Native,' Will Hit $9.2b by 2016 BIA/Kelsey report predicts the market will double

Spend on paid social media advertising will increase from $4.6 billion this year to $9.2 billion in 2016, according to a report set for release today from BIA/Kelsey. Particularly interesting…

November 26, 2012, 3:00 AM EST

Fast Chat: Foursquare's Dennis Crowley Startup CEO talks about new paid ads

Four months after Foursquare launched its paid ads product—which combines mobile, search and social elements—the company is heading into the holidays with the system still in beta. Only 20-odd major…

November 20, 2012, 12:02 AM EST

American Express, Xbox Sync Up to Change Up Console Advertising Companies piloting offers program in Halo 4

Marketing on gaming consoles can be as hard as completing the “Mile High Club” campaign in Call of Duty: Modern Warfare. Brands can post billboards in racing games or create…

November 1, 2012, 6:01 PM EDT

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