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Topic: Foursquare

5 Startups That Marketers Must Look for at CES

Ad innovation is all part of the show

Some of the most innovative companies at the Consumer Electronics Show don't make gadgets. They make the services that run on gadgets—services of increasing importance to marketers. These companies are…

Why Tech Brands Are Suddenly in Love With Billboards and Subway Ads

Out-of-home drives app downloads

A few years ago, out-of-home advertising was still primarily used by either big, traditional brands or local businesses. But as technology becomes more engrained in everyday life, companies like Facebook,…

Foursquare's First Brand Campaign Takes a Foodie Approach

Mobile app looks to build on its 55 million users

For the next six weeks, New Yorkers and Chicagoans will see ads from Foursquare on their commutes as well as in their smartphone-based social media streams. The multimillion-dollar effort is…

Heineken Is Cornering the Beer Market for Soccer Fans

Pours $40 million into MLS

Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal. The Dutch brewer continues its soccer offensive and replaces Budweiser,…

Is the Mobile Check-In Dead?

Marketers weigh in on its longevity

Mobile check-ins were red-hot when Foursquare launched in 2009, followed by Facebook Places in 2010. But by 2012, the trend had lost significant steam and is now rarely used in…

Shell Shows More Gas Brands Could Fuel Up on Social Media

Viral effort led to 385 percent jump in chatter

While BP has garnered attention in recent years for its use of social media, not many of its competitors have been notably active in the space. But then there's Shell,…

What Foursquare's Looming Data Mean to Advertisers

As it targets Yelp's mobile-local lead

So now that Foursquare Labs Inc. has two mobile apps, the newest version of the Foursquare namesake and the two-month-old Swarm, what do the moves mean to advertisers? Quite a…

Where Is Social Headed Next? Hundreds of Marketers Joined #AdweekChat to Weigh In

Revisit the conversation in our selected transcript

More than 750 marketers from brands and agencies of all sizes turned out on Twitter yesterday for the inaugural #adweekchat, Adweek's one-hour digital conversation about marketing and media. The topic, inspired…

How Are Social Networks Evolving? Join Us for #AdweekChat to Weigh In With Experts

Twitter chat begins at 2 p.m. Eastern today

Sometimes it can feel like the world of social media marketing has grown stagnant, with Facebook holding the throne since 2008 and Twitter long dominating real-time discussion. But as Adweek staff…

Agencies Dissect Foursquare's Makeover

A new logo, redesigned app, but what does it all mean?

Foursquare yesterday unveiled a fresh "F-pin" logo and ultimately a new brand strategy, as it plans to release a starkly different version of its app in three weeks. Adweek asked…

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