Topic: Foursquare

6 Digital Marketing Stats That Caught Our Eye This Week

Instagram buzz continues, while general ad fraud concerns swell

Check out these six digital marketing stats that grabbed our attention this week. 1. Insta-shoppers are a thing Retailers are spending 52 percent of their digital ad budgets on mobile, per a…

Foursquare Is Now Running Video Ads on Its Swarm App

Brown-Forman tequila is betting on check-in views

Foursquare is currently running video ads on its Swarm app for Herradura Ultra, a Brown-Forman tequila brand made by the Tequila Herradura distillery in Mexico. Swarm users see the spots…

Foursquare Is Debuting a Dashboard for Its Intriguing Foot Traffic Measurement System

Offers real-time stats

Five months after Foursquare debuted Attribution Powered by Foursquare, the company is adding a dashboard to the system to give brands real-time insights to campaigns.  The social/location discovery platform is going…

How Chipotle's Food Scares May Be Affecting Foot Traffic and Sales

Foursquare predicts sizable declines

Foursquare's data points are becoming a bigger part of its business, and this week it flexed a little muscle in that regard. Based on its Place Insights analytics tools, the mobile-app…

Facebook Debuts 'Lift API' to Give More Marketers Ability to Study Ads' Impact

Measurement space continues to heat up

In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is…

8 Notable Startups at SXSW in Recent Years That Were Breakouts or Busts

Meerkat highlights challenges of being a conference darling

A year ago, livestreaming app Meerkat made a splash as one of the latest major startups to break out at South by Southwest Interactive. But with growing competition in live video…

Why Measuring the Impact of Digital Ads on Retail Foot Traffic Is One of Tech's Hottest Areas

3 new products already this week

While Foursquare yesterday unveiled an offline sales attribution program that grabbed the marketing world's attention, it's not the only player trying to make noise right now in the white-hot, digital…

Foursquare's Potentially Game-Changing New Tool Can Measure Foot Traffic Generated by Digital Ads

No matter where the ads run

Foursquare is now in the offline sales attribution game.  The social/location discovery platform is going after retail marketing budgets and promising to connect digital ads—and not just Foursquare ads, but those…

These Direct-to-Consumer Brands Are Disrupting the Beauty Industry

Startups creating major buzz with millenial consumers

Considering its obsession with the new and innovative, the beauty industry has remained surprisingly stagnant over the past half century, with 70 percent of the $60 billion makeup market still…

Foursquare CEO Dennis Crowley Steps Aside, and COO Jeff Glueck Is Elevated to Top Spot

New York company shakes up leadership

Foursquare co-founder Dennis Crowley has stepped aside as CEO of the company, and he's been replaced by Jeff Glueck, who has been the tech player's COO for 18 months. Crowley…