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Topic: Forsman & Bodenfors

Ad of the Day: A Volvo Truck Tows a Paraglider in Brand's Latest Daring 'Live Test' Stunt

Better keep that speed even

Volvo Trucks is spewing a bunch of technical information about its new transmission, including its "unique powertrain," D13 engine, I-Shift Dual Clutch and low-fuel consumption. But mainly what you'll remember…

MDC Acquires the Agency Behind Volvo's 'Epic Split' Campaign

Forsman & Bodenfors will work closely with CP+B

MDC Partners and Crispin Porter + Bogusky today announced a major win for the network. MDC has acquired Swedish agency Forsman & Bodenfors—perhaps best known as the agency behind Volvo's…

Forsman & Bodenfors Wins PR Grand Prix for Showing Exactly How Good Organic Food Is

Supermarket looks inside a family of five

CANNES, France—Already a winner at the International Andy Awards and Eurobest, "The Organic Effect," a campaign for Swedish supermarket chain Coop, took home the PR Grand Prix tonight at the…

A Skin Care Brand Bravely Stood Up for China's 'Leftover' Women Unmarried After 25

'Marriage market' takeover

SK-II, a Chinese skin care brand, took over a so-called "marriage market"—where Chinese parents go to post elaborate personal ads for their daughters—to stand up for all the "leftover" women…

Ad of the Day: A 4-Year-Old Pilots a Volvo Truck in Rollicking Follow-Up to 'Epic Split'

Fun off-road madness from Forsman & Bodenfors

It's one thing to say your truck is tough, but it's another to hand the wheel over to a 4-year-old and let her crash it through buildings and ravines. That's how…

Google and Facebook Made These Posters to Illustrate the Unstoppableness of the Internet

More Webbys call for entries

The 20th Annual Webby Awards has a pretty cool call for entries campaign—featuring 20 prior Webby winners creating posters inspired by the theme "The Internet Can't Be Stopped." We highlighted…

Why This Copywriter Said a Bitter Farewell to Facebook With a Topless Photo (NSFW)

Eva Råberg slams 'double standard' on banned content

Eva Råberg broke up with Facebook on Thursday in what might be the most visible way possible—by baring her breasts. In a post that included an image of herself topless and…

Ad of the Day: H&M's Magnetic New Anthem Spot Breaks All the Fashion Rules

Forsman & Bodenfors champions sustainable fashion

Over the course of H&M's new 90-second anthem spot—one of the most richly diverse ads in recent memory—a case is made for Iggy Pop as a voice actor. The singer's…

Ad of the Day: Agency Invents GPS That Switches to a Child's Voice Around Schools

Forsman & Bodenfors' ingenious app for If Insurance

Forsman & Bodenfors has found a clever way to insert a safety feature into GPS satellite navigation: Have the app switch to a child's voice near schools, day-care centers and…

Sweden's Favorite Fishy Paste Delights in Disgusting the Rest of the World With It

Kalles Kaviar is latest to find comic value in an acquired taste

Ever hear of Kalles Kaviar? It's cod roe, and you eat it out of a toothpaste tube. Cringe away, but Kalles is a beloved Swedish product. They put it over eggs…

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