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Topic: Forsman & Bodenfors

Volvo Trucks Returns to Elaborately Prank This Poor Guy on His First Day at Work Fake crowd, fake paparazzi, real valet

Volvo Trucks, the surprising brand behind YouTube's most watched ad of all time, is back with a new video. And this time, instead of Jean-Claude Van Damme, it's an unsuspecting…

September 25, 2014, 2:02 PM EDT

Droga5 Hires Niklas Lindstrom Worked on Volvo Trucks at Forsman & Bodenfors

Niklas Lindstrom has joined Droga5, New York, as the agency’s head of interactive production. Most recently he was employed as the digital head for Swedish firm Forsman & Bodenfors, where…

September 17, 2014, 4:46 PM EDT

You Get Half Off Products If You Can Screenshot Them in Retailer's Fast-Moving Instagram Videos Ingenious social game

Here's a clever little social game—involving just Instagram video and your phone's screenshot function—from ad agency Forsman & Bodenfors for a Swedish department store. The retailer, Åhléns, posted three stop-motion Instagram…

September 9, 2014, 2:32 PM EDT

From Moscow to Mumbai, These Agencies Make Today's Best Campaigns Portraits of shops doing award-winning ads like 'Epic Split' and 'Dumb Ways to Die'

Stéphane Xiberras, president, photographed on the banks of the Seine by Emmanuel Fradin. BETC Paris While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens…

August 31, 2014, 7:09 PM EDT

Ad of the Day: Ikea Hypnotizes Customers and Time Travels to Their Future Lives Forsman & Bodenfors work is strange but charming

Ikea is really going down the rabbit hole to promote its new catalog, and it wants to take you along for the ride. The brand has launched a campaign from Swedish…

August 21, 2014, 8:30 AM EDT

Harvey Nichols Won a Grand Prix in Film at Cannes. Here Are 7 Ads That Are Better Winning with greed in a year of inspiration

CANNES, France—All this past week, Cannes Lions judges and presenters talked endlessly about how the best ads are those that inspire and even improve the world. So, why was the festival's…

June 23, 2014, 9:46 AM EDT

3 Campaigns Each Win a Cyber Grand Prix, Including Chipotle and Volvo Trucks Iconoclast also triumphs with 24-hour Pharrell music video

CANNES, France—The Cyber Lions jurors here had trouble narrowing things down to a single big winner. So, instead, they awarded three Grand Prix in the category. CAA Marketing and Chipotle picked…

June 18, 2014, 3:30 PM EDT

Undivided Attention: How 'Epic Split' Became the Buzziest Ad at Cannes Volvo Trucks snatches up awards—and new customers

It should, by all rights, be the one of the worst ads you've ever seen: A Hollywood has-been straddles two 18-wheelers at sunset while a nearly forgotten new-age song somberly…

June 16, 2014, 12:07 PM EDT

You Need More Than Great Ads to Win at Cannes Agencies get quirky in their video entries

Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up…

June 9, 2014, 9:54 PM EDT

Van Damme's 'Epic Split' for Volvo Trucks Tops The One Show Forsman & Bodenfors work conquers all

The coveted Best of Show prize at The One Show tonight came down to a split decision—an "Epic Split" decision. "The Epic Split," the two-minute online spot starring Jean-Claude Van Damme…

May 9, 2014, 9:06 PM EDT

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