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Topic: Forsman & Bodenfors

A Skin Care Brand Bravely Stood Up for China's 'Leftover' Women Unmarried After 25

'Marriage market' takeover

SK-II, a Chinese skin care brand, took over a so-called "marriage market"—where Chinese parents go to post elaborate personal ads for their daughters—to stand up for all the "leftover" women…

Ad of the Day: A 4-Year-Old Pilots a Volvo Truck in Rollicking Follow-Up to 'Epic Split'

Fun off-road madness from Forsman & Bodenfors

It's one thing to say your truck is tough, but it's another to hand the wheel over to a 4-year-old and let her crash it through buildings and ravines. That's how…

Google and Facebook Made These Posters to Illustrate the Unstoppableness of the Internet

More Webbys call for entries

The 20th Annual Webby Awards has a pretty cool call for entries campaign—featuring 20 prior Webby winners creating posters inspired by the theme "The Internet Can't Be Stopped." We highlighted…

Why This Copywriter Said a Bitter Farewell to Facebook With a Topless Photo (NSFW)

Eva Råberg slams 'double standard' on banned content

Eva Råberg broke up with Facebook on Thursday in what might be the most visible way possible—by baring her breasts. In a post that included an image of herself topless and…

Ad of the Day: H&M's Magnetic New Anthem Spot Breaks All the Fashion Rules

Forsman & Bodenfors champions sustainable fashion

Over the course of H&M's new 90-second anthem spot—one of the most richly diverse ads in recent memory—a case is made for Iggy Pop as a voice actor. The singer's…

Ad of the Day: Agency Invents GPS That Switches to a Child's Voice Around Schools

Forsman & Bodenfors' ingenious app for If Insurance

Forsman & Bodenfors has found a clever way to insert a safety feature into GPS satellite navigation: Have the app switch to a child's voice near schools, day-care centers and…

Sweden's Favorite Fishy Paste Delights in Disgusting the Rest of the World With It

Kalles Kaviar is latest to find comic value in an acquired taste

Ever hear of Kalles Kaviar? It's cod roe, and you eat it out of a toothpaste tube. Cringe away, but Kalles is a beloved Swedish product. They put it over eggs…

These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold…

Grim Reaper Sings About Kids Dying in Unicef's Insane Sound of Music Parody

Waterborne illnesses are some of his favorite things

The hills are alive with the sound of Unicef Sweden singing about cholera. A jolly grim reaper does a Broadway number on waterborne diseases in Forsman & Bodenfors' insane new ad…

Ad of the Day: Ikea Praises Ordinary Household Items with Epic Irreverence

It's hard work, but someone has to do these jobs

Don't take your toilet brush for granted, says a wise new ad from Ikea. Aptly titled "Everyday Heroes," the spot—by Swedish agency Forsman & Bodenfors—is a moving celebration of the different…

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