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Topic: Forrester Research

Mondelez Bets Big on E-Commerce With Shoppable Ads and 'Buy Now' Buttons

Amid doubts, CPG giant sees opportunity ahead

Mondelez International—the makers of Oreo cookies, Cadbury chocolate and Trident gum, among other treats—quietly started becoming an e-commerce brand with a a small test in Europe earlier this year. Now,…

Wearable Tech Is Poised for a Breakout Year in 2015, Forrester Survey Says

Apple Watch will stoke the trend

Wearable technology is going to be a hot-ticket item in the U.S. next year, according to new survey results from Forrester Research. The popularity of computers that you can wear is…

10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7

Mobile sales will hit $1.6 billion in just 3 days

Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays…

Mobile Will Push Digital Ad Dollars Past TV by 2019

Forrester says interactive spending will hit $103 billion

The "when" depends on which research you adhere to, but by nearly all accounts, digital advertising is going to overtake TV in the next five years. Forrester Research today prognosticated that…

U.S. Online Display Advertising Spend to Hit $19 Billion by 2019

Forrester Research sees big opportunity in mobile and video

Online display ad spending is expected to increase 90 percent by 2019, from $19.8 billion in 2014 to $37.6 billion, according to new findings from Forrester Research. Video platforms in particular…

Simulmedia’s New CMO Sees the Future of TV

Says it’s all about aligning with the digital model

Specs Who David Cooperstein New gig CMO of Simulmedia Old gig Vp, practice leader for the CMO practice at Forrester Research Age 48 Twitter @Minicooper   Photo: Alfred Maskeroni  How will your experience at Forrester play a role in…

Fewer Than a Quarter of Marketers Have Used Programmatic Buying

They don’t understand enough about it to feel comfortable

In spite of programmatic buying's popularity as a buzzword, only 23 percent of the marketers surveyed by Forrester and the Association of National Advertisers said they understand how programmatic works…

Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio

But Halo project is still in the works

Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs. Microsoft confirmed today that Xbox Entertainment Studios is shutting down, potentially undermining…

Apple and IBM Join Forces to Boost Mobile Sales

Archrivals team up for b-to-b market

Apple has partnered with IBM to give the mobile phone manufacturer fresh inroads into the business-to-business market. Under the deal—dubbed an exclusive partnership between the archrivals—they will develop 100 apps for…

Study: Teens Are Not Fleeing Facebook

Youth social media habits may surprise you

Who says Facebook doesn’t still have its youth? Almost 80 percent of teens are there, and they are more active on the social network than any other, according to a…

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