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Topic: Forrester

AOL’s Bob Lord Says the Yahoo Rumor 'Validates That We Have a Good Strategy' Platforms chief believes multi-touch attribution can go beyond click analytics

When AOL Platforms global CEO Bob Lord started at the company 13 months ago, 3 percent of its ad revenue came from programmatic buys. It's now at 34 percent, with 45…

October 16, 2014, 4:14 PM EDT

U.S. Online Display Advertising Spend to Hit $19 Billion by 2019 Forrester Research sees big opportunity in mobile and video

Online display ad spending is expected to increase 90 percent by 2019, from $19.8 billion in 2014 to $37.6 billion, according to new findings from Forrester Research. Video platforms in particular…

October 6, 2014, 10:44 AM EDT

Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio But Halo project is still in the works

Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs. Microsoft confirmed today that Xbox Entertainment Studios is shutting down, potentially undermining…

July 17, 2014, 3:21 PM EDT

The Top 10 Messaging Apps by User Base and Revenue Still big marketing opportunity though

A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue…

July 7, 2014, 4:47 PM EDT

Study: Teens Are Not Fleeing Facebook Youth social media habits may surprise you

Who says Facebook doesn’t still have its youth? Almost 80 percent of teens are there, and they are more active on the social network than any other, according to a…

June 24, 2014, 11:48 AM EDT

Brandwatch Raises $22 Million Social listening player has a huge client list

Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies. Brandwatch counts 1,000 brands…

May 22, 2014, 12:59 PM EDT

Is BuzzFeed Worth $1 Billion? Three analysts tackle the question

Murmurs were heard across Web when the rumor came out that Disney attempted to buy BuzzFeed earlier this year, but then backed away after the viral purveyor asked for about…

May 1, 2014, 9:54 AM EDT

Google Plus Just as Popular as Twitter in U.S., Study Says And has more visitors than Instagram, Pinterest

Google Plus has the same number of U.S. users as Twitter and more opportunity for brands, according to a new survey from Forrester Research. Google Plus, the 2-year-old network that…

March 31, 2014, 11:04 AM EDT

Advertising Week Ramps Up on Native Ads, Data and Second-Screen More content about digital video, dynamic women and talent, too

When attendees at the 10th annual Advertising Week on Monday pick up their 263-page guide, by the sheer weight of that book, they'll know there's no shortage of content. That's…

September 17, 2013, 12:52 AM EDT

Paying bloggers for coverage: a good idea?

In social media, you can buy a Twitter background, or get your name into an iPhone app, or slather yourself all over a YouTube clip. But it's all fun…

March 3, 2009, 9:40 AM EST

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