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Topic: Formula One

Smirnoff Sponsors Formula One Team in Drive to Make Racing Less Elitist

Forget the yacht, just bring your good spirits

Smirnoff is getting in the driver’s seat with current No. 5 ranked Formula One team Sahara Force India to do away with the velvet rope around this exclusive form of…

Nissan Hopes Formula 1 Deal Takes Infiniti Beyond

Will Nissan's nameplate get good marketing mileage?

Austin, Texas, had nothing in common with places like Valencia, Spain, or Sakir, Bahrain—at least until this past weekend, when the city played host to the 2012 Formula 1 races.…

Fox, Nascar Rev Up Multiyear Rights Deal

Extension secures Sprint Cup races through 2022

Fox Sports and Nascar have inked an eight-year extension of their media rights deal, a move that will keep the first half of the Sprint Cup Series on the Fox…

'Subliminal' Marlboro racing logo flames out

You're a cigarette brand, and you agreed to spend $1 billion sponsoring Formula One racing. But then Europe passes a pesky law that forbids advertising tobacco (and only tobacco)…

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