Topic: Formula One
Type
Nissan Hopes Formula 1 Deal Takes Infiniti Beyond
Will Nissan's nameplate get good marketing mileage?
Austin, Texas, had nothing in common with places like Valencia, Spain, or Sakir, Bahrain—at least until this past weekend, when the city played host to the 2012 Formula 1 races.…
Fox, Nascar Rev Up Multiyear Rights Deal
Extension secures Sprint Cup races through 2022
Fox Sports and Nascar have inked an eight-year extension of their media rights deal, a move that will keep the first half of the Sprint Cup Series on the Fox…
You're a cigarette brand, and you agreed to spend $1 billion sponsoring Formula One racing. But then Europe passes a pesky law that forbids advertising tobacco (and only tobacco)…
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