Topic: Ford Motor Co.
In new campaign, viewers evangelize for the 2014 Fiesta
By Anthony Crupi on Oct. 2, 2013 - 5:59 PM EDT
In what the network is characterizing as its most ambitious co-branded marketing campaign to date, the CW and Ford have teamed up on a cross-platform initiative that will give viewers…
Wide distribution is key
By Emma Bazilian on Sep. 15, 2013 - 10:09 PM EDT
Last November, then-Time Inc. CEO Laura Lang announced that the company was gearing up to launch a digital video unit complete with new studios and programming, plus a new leader…