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Topic: Ford Fiesta

Type
The CW Gets Social With Ford In new campaign, viewers evangelize for the 2014 Fiesta

In what the network is characterizing as its most ambitious co-branded marketing campaign to date, the CW and Ford have teamed up on a cross-platform initiative that will give viewers…

October 2, 2013, 5:59 PM EDT

Ford's Marketing Chief Wants to Make Innovation Affordable Plug-in capabilities across lineup

Jim Farley, Ford’s evp of global marketing, sales and service, thinks it’s time to sell the most technologically advanced cars as products for the Everyman, much like Target offers high-concept…

June 25, 2013, 12:15 AM EDT

Ford Geofences Bonnaroo Music Festival Carmaker taps Zoove to target concertgoers

When tens of thousands of tunes-minded folks walk into the Bonnaroo Music Festival, which begins today, many will notice Ford-branded signage that encourages them to dial **Ford on their mobile…

June 13, 2013, 6:00 AM EDT

New Ford Fiesta Campaign Will Be Entirely User-Generated Creative for TV, print and digital to derive from social

Ford’s TV, print and digital advertising for the 2014 Fiesta model will be based on user-generated content, the auto giant announced this morning. The all-in approach to UGC is the…

February 19, 2013, 12:59 PM EST

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