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Topic: Ford

Ford Designs a Massive 'Escape the Room' Game in NYC to Replace the Test Drive

Experiential event aims to attract millennials

Ford is turning the typical test drive experience on its head this weekend with a giant driveable game in New York. The venue, which will be open from June 23-26,…

This Man Ate a Ford Kuga, to Sample Its Delicious Materials, in Brand's First 'Taste Drive'

Eric Leclerc digests his biggest project to date

Every automaker says it uses the best materials. But how do you really know unless you try them? And by try, we mean eat. Ford Motor Co. in Israel wanted to…

This 20-Year-Old Agency Stays Relevant by Serving Brands That Want Data-Driven Results

Ansira's clients include Domino's and Jiffy Lube

Specs Who (L. to r.) Trae Clevenger, evp, chief strategy officer; Martin Reidy, president and CEO; and Judge Graham, evp, chief digital officer What Data-driven marketing agency Where St. Louis HQ, with offices…

Ad of the Day: Ford's Risky New Short Film About Divorce Is Beautiful and Sad

Director Daniel Kragh-Jacobsen explains the unconventional content

Divorce is a topic that's almost never explored in advertising. It's just too thorny and depressing. Yet it's also, of course, very relatable to plenty of people—and so Ford Denmark…

Ford Plans to Triple Its Investment in Self-Driving Cars in the Next 5 Years

Also wants a piece of the ride-sharing economy

BARCELONA, Spain—This year's theme at Mobile World Congress is "Mobile is everything," and in no industry is that more clear than automotives, with seemingly never-ending chatter about self-driving cars and…

Ford Is Preparing for the Post-Car Ownership Era With Its New Mobile Service

Will launch a free app, FordPass, in April

Many millennials are eschewing car ownership, and Ford is offering a solution. Seeking to be both an auto and mobility company, Ford will launch a new mobile service in April…

How Brands Are Getting in on the Joke With Comedies Like Angie Tribeca

Product integration is funny business for Snickers and others

In TBS' new police satire Angie Tribeca, no TV drama trope is left unscathed—including product integrations. In the third episode, two detectives (played by Hayes MacArthur and Deon Cole) strike…

What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Self-driving rides are just around the bend

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad…

How the Self-Driving Car Is Turning Detroit and Silicon Valley Into BFFs

GM-Lyft deal marks shift in competition

General Motors today revealed that it's investing $500 million in the car-service app Lyft in a measure that is designed to empower them to beat their competitors to the self-driving…

Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

31 winning video and social marketing moves

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of…

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