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Topic: Ford

Why Everything You Think You Know About American Idol Is Dead Wrong Fox workhorse still a top earner

While ratings watchers last week predictably enacted the Friday morning ritual of gnashing their teeth and rending their garments over the state of American Idol, those who would suggest that…

April 30, 2013, 8:27 PM EDT

Twitter and Facebook Are Poised to Challenge YouTube The growing video ad pie

U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch…

April 28, 2013, 11:44 PM EDT

Lincoln Taps New Vimeo Creative Service Video platform looks to lure brands with talent

Outside the occasional trust-fund case, aspiring filmmakers are typically of the starving-artist variety until they get a significant break. That reality seems to play no small part in Vimeo's new…

April 23, 2013, 9:00 AM EDT

Salesforce Ties Facebook Custom Audiences, Twitter Keyword Targeting Into Marketing Cloud Shows difference between self-serve platforms and API partners

Like the social advertising version of Twitter.com versus Tweetdeck, Facebook’s and Twitter’s ad platforms can satiate most advertisers. Power marketers looking for more bells and whistles typically turn to third-party…

April 23, 2013, 8:00 AM EDT

Nascar Goes All-In With Green Initiative New O&M spot to bow during Fox’s STP 400

As part of an ongoing eco-friendly initiative, Nascar on Sunday will roll out a new spot designed to illustrate how its drivers and corporate partners are chipping in to help…

April 19, 2013, 2:20 PM EDT

Why David Mamet Wants to Direct Ads Again The Pulitzer Prize winner on his admiration for salesmen, and whether advertising can be art

Specs Who David Mamet Age 65 New gig Commercial director, Aéro Film Other gigs Playwright, screenwriter, film director, essayist You've signed with Aéro Film to direct ads again. Why now? Well, I like to work. And…

April 7, 2013, 11:13 PM EDT

Ford Apologizes for Tying Women Up in Indian Ads JWT work didn't run but provokes outcry anyway

If you've been under a rock, violence against women in India has been all over the news since last December following the horrific gang rape of a young woman who…

March 25, 2013, 1:28 PM EDT

Ford Puts Blog Fans in Driver's Seat Fusion spots featuring auto enthusiasts' reviews debut on Gawker sites

A few weeks ago, auto enthusiasts Clay Smith and Rob Scafidi were posting random comments on the car blog Jalopnik about the 2013 Ford Fusion. The next thing they knew,…

March 12, 2013, 1:57 PM EDT

Show Me the Moneyball: March Madness Generates $1 Billion in Ad Sales Kantar Media study puts college hoops at the head of the class

Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut. According to a new report from Kantar…

March 6, 2013, 1:12 PM EST

Twitter Yawns at Jeep Hack Attack And was Burger King actually a big winner?

.@jeep Glad everything is back to normal. — BurgerKing (@BurgerKing) February 19, 2013 Per Socialbakers, Burger King netted 30,000 Twitter followers when the brand's account on the site was hacked yesterday. But when…

February 19, 2013, 5:44 PM EST

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