Topic: Ford
USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans,…
This "Cane Toad Road" ad from Australia (via ad agency JWT Melbourne) for the Ford Falcon and its EcoBoost engine leaves me feeling sad for toads rather than impressed by…
For years, few brands were associated with golf more than Buick—and no player was associated with golf more than Tiger Woods. The automaker reportedly paid Woods north of $50 million…
One hot trend in automotive marketing is the giant, experiential video game—a public event that brings car gaming out of the living room and into the real world. Mercedes in…
Ford and Yahoo want to show Americans that electric cars are reliable, easy to use and fun to drive—so they’re sending a bunch of reality show contestants on a scavenger…
While client budgets have not been finalized, at least one analyst believes that a surge in auto sales will lead to a record windfall in this year’s upfront. In a report…
The day after NBC’s new road-trip competition Escape Routes hits TVs on March 31, show sponsor Ford will debut a live-streaming online game show on its dedicated site EscapeRoutes.com. The…
Advertisers are putting up big dollars to grab a piece of March Madness, and while the cover charge may be steep, it appears that the spring hoops showcase is well…
I don't know how many European are eagerly awaiting the Ford Kuga, but one of its features is a trunk you can kick open (or if you're English, a boot…
Specs Who (l. to r.) Partners Scott Cromer, Steve Luker, Mike McCommon What Full-service creative agency Where Portland, Ore. The founders of Mutt Industries came from a long line of well-known agencies like Wieden…
